Book picks similar to
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber


non-fiction
business-marketing
business-transformation
bussiness-personal-development

The Magic of Believing (Original Classic Edition)


Claude Bristol - 2014
    Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within. Claude Bristol’s tough-minded, hard-hitting message remains as fresh and focused today as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within.

From Grit to Great: The Journey to Becoming Asia's Apprentice


Jonathan Yabut - 2014
    FROM GRIT TO GREAT is a delightful treat for aspiring students, millenial workers, and budding entrepreneurs of all ages looking for inspiration and motivation on how to "make it big." It's the book where business meets wit. Join Jonathan as he discusses the following topics:FUEL YOUR SUCCESS FROM GRIT: What is Grit? How do you develop grit? Jonathan explains that you don't need to become Einstein, a Richie Rich, or a royalty to succeed in life--what you need is grit.BEHIND THE SCENES SPILLED: From bedroom to boardroom, Jonathan shares never-before-revealed thoughts and life lessons taken from Mr. Tony Fernandes and fellow candidates.HACK THE CORPORATE WORLD: From working hard to working smart, get practical tips on how to climb the corporate ladder faster!BE THE NEXT APPRENTICE: Aspiring to join The Apprentice Asia? Learn tips and tactics from the winner himself!

Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World


Joe Foster - 2020
    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

Driven: The Virat Kohli Story


Vijay Lokapally - 2016
    His family didn’t always have it good. His father, a criminal lawyer, succumbed to a celebral stroke when Virat was very young, depriving him of someone he calls his ‘biggest support’ both on and off the field. The son paid his tribute to Prem Kohli in a way the older man himself would have applauded: Virat Kohli returned to the field to continue an innings a few hours after he lost him. ‘He was the one who drove me to practice every day, ’ the captain of the Indian cricket team recalls with his characteristic humility and grace. Widely read sports journalist Vijay Lokapally goes on to record happier times on the journey of Virat’s rapid rise to international stardom, an account punctuated by little-known stories by his fellow players, coaches and intimates. At 28, he has already been the recipient of countless accolades — not the least of them being the Arjuna Award and the title of BCCI’s ‘International Cricketer of the Year’ for the 2011-12 and 2014-15 seasons. He was the ICC’s ‘ODI Player of the Year’ as early as in 2012. On a more commercial note, British journal SportsPro pronounced him the ‘second-most marketable athlete in the world’ just two years later. But for the Run Machine, it’s not about the money or fame or the roar of the crowds or that women of all ages vie for the wide-eyed attention of his extraordinary gaze. Few incidences have been reported of his open hearted altruism, his numerous charities for under-privileged children and his sheer pluck when the odds are against him. But what has not escaped the public eye is how this wizard of the willow and wicket wears his heavy mantle with such insouciant ease.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

Bulletproof Confidence: The Art of Not Caring What People Think and Living Fearlessly


Patrick King - 2017
    Break out of your shell and live boldly. All the goals you have, all the people you are jealous of, and the life you want to live are unlocked by one simple key: Bulletproof Confidence . Everybody wants it, but how do you get it? Not just “fake it ‘til you make it” or “just smile more.” Bulletproof Confidence is filled with real, actionable advice for your life TODAY. It’s not generic, borderline useless advice you can read in any blog post online. This book will take you on a deep dive into the depth of confidence, self-perception, and the psychology of confidence – understand yourself so you can break through your mental barriers. Everything from psychology, biology, and even cognitive behavioral therapy is referenced in giving you the tools to feel more invincible on a daily basis. Finally feel comfortable in your own skin. Patrick King is an internationally bestselling author and sought-after social skills coach and trainer. He was also one of the plumpest children you’ve ever seen, and understands the pains and processes of confidence like few others. This book was written by someone who knows exactly what you’re facing and how you’re hurting. In addition, a companion workbook is here for your disposal: https://www.amazon.com/dp/1974210154 Quiet the voice in your head and live how you want to. - Learn the subconscious triggers that make you fearful and what to do about them. - Smash imposter syndrome, analysis paralysis, and perfectionism. - The life-changing magic of taking action. - How to change your self-perception and feedback loops. Become bolder, more fearless, and good enough. - How to prepare yourself for any obstacle. - Mindsets for success and mindsets to avoid. - How cognitive behavioral therapy can help you. - Why to embrace the zone of “mere discomfort.” Stop thinking about the “what ifs” in your life. Because confidence will turn them all into inevitabilities. Your goals, your social circle, your relationships, your career, and your life – confidence is the key. Confidence creates the life you want and lets you smash through goals, while making sure you never feel invisible, waste your potential, or feel paralyzed from anxiety. Say goodbye to fear and anxiety TODAY by scrolling up and clicking the BUY NOW button! Don't forget the Workbook as well: https://www.amazon.com/dp/1974210154

Going Gluten Free: A Quick Start Guide for a Gluten-Free Diet


Jennifer Wells - 2012
    Are you looking for information about a gluten-free diet? Have you been diagnosed with Celiac Disease and need some helpful information? Do you have gluten intolerance or gluten sensitivity? Are you interested in eating a low carb diet? If you answered yes to any of these, then Going Gluten Free is a great quick-start and how-to guide that will help you find out what you need to get started.In Going Gluten Free: Learn what gluten is and how it can affect your body Find out how gluten-free differs from grain-free Discover some unusual products where gluten is used and can hide Use the extensive gluten-free shopping list to guide you at the store Learn tips on how to eat out in restaurants without getting sick If a gluten-free diet or a low-carb diet is what you are researching and desiring to do, this quick-start guide is full of helpful information that will give you a thorough overview as you make needed changes and learn how to eliminate gluten in your diet.

The Yogi Entrepreneur: A Guide to Earning a Mindful Living Through Yoga


Darren Main - 2011
    Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher, looking to expand your student base, a new teacher fresh out of yoga teacher training, or you are simply considering signing up for your first yoga certification course—this book is for you.The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teachers toolbox.The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu and Integral, or in more contemporary disciplines such as Forrest, Bikram, Baptiste and Anusara yoga, the simple and straightforward tools outlined in these pages will help you to reach your true potential as a yoga teacher.If you are ready to jumpstart your yoga and meditation business then look no further!__________Darren Main has written another exceptionally practical book for yogis, this one a gem that every yoga teacher should have at his or her fingertips in opening to make a livelihood. —Mark Stephens,
 Author of Teaching YogaWhen I read Yogi Entrepreneur, I was struck not only by Darren Main’s thoughtfulness about the topic and his experience in the field, but also by the personal and very real way he conveyed his information. It was more like having a very useful and interesting conversation with a wise and funny friend rather than reading a “how to” book. —Judith Hanson Lasater, Phd., PT,

 Author of Yoga Body, What We Say Matters and 30 Essential Yoga PosesFor the yoga teacher looking to make a career of doing what they love, Darren Main’s book, The Yogi Entrepreneur, is invaluable. We will highly recommend it to our teachers and those in our Teacher Training programs. 
—Trevor Tice

, Founder CorePower YogaFinally, a much needed book on the business art of yoga. Many of us have the skills and wisdom of yoga to proficiently reach out to people as teachers. Managing the business end of yoga is our downfall. Highly skilled and extraordinary yoga teachers whose careers are shining successes ultimately fail due lack of business skills. This book is a powerful guide to facilitate what teachers are qualified to offer and at the same time make a successful living for themselves. —Yogi Amrit Desai

, Founder of Kripalu Yoga and author of Amrit Yoga

Darren Main has done it again with the Yogi Entrepreneur. His in depth analysis and advice offers unique insight that you won't find in yoga manuals. This masterful book, like his second book Yoga and the Path of the Urban Mystic should be required reading in all teacher training courses. —Darren Littlejohn, 

Author of the 12-Step Buddhist
 
www.the12stepbuddhist.comDarren Main has created an incredibly clear road map on how to build your career as a professional yoga teacher! The Yogi Entrepreneur is an exceptional resource for new and seasoned teachers alike. We recommend this book to all of our Teacher Training graduates. —Rasha Pensanti Shakeri Director, YogaWorks Teacher Training

Supermarketwala: Secrets to Winning Consumer India


Damodar Mall - 2014
    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears


Meera Kothand - 2020
    It takes several years for that—more than a book and a couple of days of reading can promise.  But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education! Here’s a snapshot of what’s packed into this how-to guide: Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises! The 2M (+1) strategy to help you hit your first $1K blogging. How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers. The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include. Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!) 3 MUST-ANSWER questions that will shape your blog’s journey. How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.) AND MORE! Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet? Then scroll to the top and click or tap “Buy Now.”

Mindful Manifestation: A Uniquely Effective Way to Practice Mindfulness


Neville Goddard - 2015
    Inside you'll learn how to: *Finally understand the true meaning of mindfulness *Develop a sustainable and gratifying mindfulness practice *Dramatically improve your health simply through belief *Use mindfulness to reach specific goals quickly and with far less effort Don't delay finding out about this life-changing information. Scroll up to buy your copy today!

Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books


Tee Morris - 2015
    But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

50 After 50: Reframing the Next Chapter of Your Life


Maria Leonard Olsen - 2018
    She had, against advice, put all her eggs in the motherhood basket, willfully derailing her successful law career. As teenagers, her precious children did not need her in the hands-on way they previously had. Her husband and she had grown apart because, among other things, they failed to nurture that important relationship. She was depressed and stuck. When she turned 50, she had the distinct feeling that she was on the downward slope of her life. Actuarially speaking, she was. So when she turned 50, her gift to herself was to go on a crusade to make the most of whatever time she had left. She set out to do 50 new things that were significant, at least to her. The list spanned physical challenges, adventure travel, and lifestyle changes. Each taught her something about herself and about how she wanted to lead the next years of her life to come. This work follows the work she did to accomplish those 50 new things and shows readers how to make their own action lists - whether it be joining a knitting club or hiking the Himalayas, every item has significance for each individual and speaks to her needs and desires. The list is the match to spark the fire that will light the years after 50. Readers will hear about Maria's adventures and the rewards of each. Accomplishing new things, learning new skills, deepening personal and spiritual relationships, and seeking out challenges will add the spice to a life that may feel repetitive, insignificant, inauthentic, or just plain boring.

Contagious: Why Things Catch On


Jonah Berger - 2013
    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Brandwashed


Martin Lindstrom - 2011
     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.