Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    

    This book is devoted to the legendary world of fashion, from its origins in the late nineteenth century to the present. Which social, historical, and cultural developments coalesced to allow fashion to become what it is today? Which designers had especially significant impact on their fashion era with extensive portraits of the ground-breaking fashion icons and countless expressive photographs. The result is a comprehensive portrayal of the rapid development of fashion from the liberation of women from the corset all the way to the minimalist and luxurious, playful and sober, conservative and revolutionary creations of modern designers.

    Charting the glorious decade that spans Halo: Combat Evolved to Halo: Reach, Halo: The Great Journey is a lavish and spectacular review of ten years of groundbreaking game art brought together in one place as never before. Halo: The Great Journey is the ultimate gallery of the Halo universe - from characters to weapons and much more; with sketches and concept art by acclaimed artists such as Ashley Wood, the detailed interiors and sweeping landscapes of Alex Chu, and Frank Capezzuto's breathtaking spacescapes. In addition there is art from Halo: Legends - the anime DVD - book covers, comic pages, marketing images and more; plus an introduction from "the face of Halo," Frank O'Connor. A celebration of visual splendor - from the Spartans themselves to the breathtaking vistas of dawn breaking on an alien world - Halo: The Great Journey is dramatic, grandiose and utterly awesome.

    Written by Journey® Art Director, Matt Nava, the book shows the stylistic influences, narrative devices and game design goals that made Journey what it is. Inside, readers will discover the thoughtful evolution of Journey's landscapes, cut-scenes, and much-loved robed traveler.The Art of Journey comes bound as a debossed, hardcover book filled with gorgeous concept art, intricate pencil drawings, and 3D models printed in full color on art-quality paper. Additionally, the book pushes the bounderies of traditional print with its "augmented reality" feature, powered by the Daqri 4D platform. By downloading a free campaign app, readers will be able to point the camera of their smartphone or tablet at special images and see animated 3D models appear straight from the game. It's a truly unique and innovative way to more fully experience the artwork of Journey.

    Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

    Her very first collection of signature handbags turned the fashion world on its head, displaying a new sense of freshness and optimism. Now, nearly 20 years later, the graphic patterns and expressive colors of her apparel, handbags and home furnishings are instantly recognizable - and universally coveted. In Pattern, Orla Kiely traces the pattern of her own development as a designer, providing useful information and inspiring insights that can help all of us develop a creative eye for color, shape, form - and pattern. Gain a glimpse of a typical fashion year, including the timing, production and presentation of seasonal collections. Come to understand the power of color, how it triggers emotional and intellectual responses, and how to temper those responses by combining and contrasting tones. And who better than Kiely to advise us on the use of pattern in our lives, be it in the clothes we wear, the accessories we carry, or the furnishing we surround ourselves with in our homes, from wallpaper to rugs, lampshades to linens? Vibrant illustrations and gorgeous photography make Pattern a visual treasure and a thoughtful guide to using pattern with confidence and joy.

    Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition.Hire people you don't like. Bring in the right mix of people to unleash your team's full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

    Visit them in their grand chateaux or charming little country cottages or Parisian apartments. Learn where they shop, where they work, where they play, how they dress and, how they entertain. Absorb each girlfriend's style and joie de vivre.Santoni's affectionate writing, along with gorgeous photography, tells each woman's story with an intimacy usually reserved for the closest of girlfriends.

    Showcasing the grim and chilling artwork behind the fan-favorite Dark Souls game in a gorgeous hardcover collection, Dark Souls: Design Works features key visuals, concept art, character & monster designs, rough sketches, and an exclusive interview with the game's creators.

    Images from Ryden's acclaimed Japanese Snow Yak Show are reproduced in large 11" x 14" format, & include many detail images & drawings. Features all of the works, as well as photographs of the work on display.

    In an era when Western allopathic medicine has less and less appeal, this self-care method is a potent alternative, with roots going back to ancient times. Dr. Schaubelt has a gift for presenting facts and information in a way that is intriguing and easy to assimilate. In the flood of "coffee table" aromatherapy books currently available, this is a much needed and welcome source for those truly interested in taking responsiblity for their own health.

    Transmetropolitan combined black humor, political scandal, and moral ambiguity to look into the mind of gonzo journalist Spider Jerusalem and The City he inhabits. Aided by his embattled Editor and his two Filthy Assistants, Jerusalem blazes a path through a futuristic world of skyscrapers and technological wonders, dark alleys, and unspeakable depravity.Transmetropolitan: All Around The World is a lovingly crafted and designed tribute to a seminal work. Contributors include: Aaron Alexovich, Stephanie Buscema, Jim Calafiore, Stefano Caselli, Cliff Chiang, Richard C. Clark, Kevin Colden, Molly Crabapple, Camilla d’Errico, Kristian Donaldson, Ryan Dunlavey, Gary Erskine, Richard Friend, Dan Goldman, Cully Hamner, Lea Hernandez, Phil Hester, Rantz Hoseley, Matt Howarth, K Thor Jensen, Seth Kushner, Jonathan Luna, Milo Manara, John McCrea, Moritat, Dean Motter, Darick Robertson, Jimmie Robinson, Stuart Sayger, Tim Seeley, Fiona Staples, Bryan Talbot, Pete Woods, and many, many others.[text from http://cbldf.org/homepage/transmetrop... ]

    A tribute to her insouciant lifestyle, Essentially Lilly is lavishly illustrated and peppered with anecdotal memories of a life filled with color. Joined by her family and close friends, Lilly recalls the parties, the decorating, the food, and the fashion that have been part of her life in Palm Beach since she arrived there in the 1950s.With sections devoted to each part of the day, Essentially Lilly captures a variety of social events -- from a sunrise sail to a beach supper under the stars -- and imbues each with singular "Lilly style":Mellow Yellow Mornings -- start the day off easy with a walk on the beach or a luxuriously lazy breakfast in bed. Take some friends out for an early morning sail or a country club brunch. Round off the morning hunting for a one-of-a-kind treasure at a local flea market.Think Pink Afternoons -- rev up the middle of the day with a bridesmaids' lunch, a birthday cookout, or a charity tea. Perhaps you'd rather relax with a fruity pool party or a "just-looking" stroll down Palm Beach's fabled Worth Avenue.True Blue Evenings -- gather your friends together for a festive cocktail party or a romantic beach dinner under a full moon. Maybe it's a deep woods campfire that appeals to you, or watching a movie out under the stars, or just a simple pizza party for your family.Essentially Lilly presents memories and menus, beautiful photographs and dazzling illustrations as well as dozens of recipes and entertaining suggestions to make your own get-togethers as successful as one of Lilly's famed parties. Best of all, Lilly offers her spirited advice throughout: "Just relax and have fun -- and be an individual," she says. "It's better that you enjoy yourself than it is to get it right." Good rules to live by."LILLY PULITZER trademarks and logos are the property of Sugartown Worldwide, Inc. The book, including the design on the cover, are Copyright © 2004 Sugartown Worldwide, Inc."