Technology: A World History offers an illuminating backdrop to our present moment--a brilliant history of invention around the globe. Historian DanielR. Headrick ranges from the Stone Age and the beginnings of agriculture to the Industrial Revolution and the electronic revolution of the recent past. In tracing the growing power of humans over nature through increasingly powerful innovations, he compares the evolution of technology in differentparts of the world, providing a much broader account than is found in other histories of technology. We also discover how small changes sometimes have dramatic results--how, for instance, the stirrup revolutionized war and gave the Mongols a deadly advantage over the Chinese. And how the nailedhorseshoe was a pivotal breakthrough for western farmers. Enlivened with many illustrations, Technology offers a fascinating look at the spread of inventions around the world, both as boons for humanity and as weapons of destruction.

    Reading and Writing Chinese has been the leading text for foreign students and teachers of the Chinese writing system since it was first published in 1978. This completely revised edition draws on the lessons learnt from the use of the book in classrooms so as to provide a more convenient and up–to–date introduction to the Chinese writing system. Over 1,100 new combinations of characters have been added, increasing the total vocabulary significantly to about 4,500 items. There are also new notes on usage to give students insight into the contemporary state of the language. The student's ability to read Chinese and write Chinese are reinforced throughout. For each of the basic 1,062 characters, the pronunciation, definition and derivation are given, with examples of the use of most words and a chart showing how to write each character. Memorization tips and cautionary cross–reference to look–alike characters are also provided, as well as notes to help clarify those overlooked aspects of the Chinese writing system. Key features of this book:-The Student's 1,020 List.-The Official 2,000 List.-Over 2,000 characters and 2,500 combinations.-Definitions and explanations. Standard Hanyu Pinyin romanization.-Memorization hints and stroke–order diagrams.-Hong Kong/Taiwan and China/Singapore forms.-Traditional and modern radical systems.

    Readers of earlier works by Douglas Hofstadter will find this book a natural extension of his style and his ideas about creativity and analogy; in addition, psychologists, philosophers, and artificial-intelligence researchers will find in this elaborate web of ingenious ideas a deep and challenging new view of mind.

    Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online."Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

    

    Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization.The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

     By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

    

    This illuminating anthology provides a window into the country from the perspective of thirty-two expatriates from seven different nations - artists, entrepreneurs, Peace Corps volunteers, archaeologists, missionaries, and others - who established lives in Turkey for work, love, or adventure. Through narrative essays covering the last four decades, these diverse women unveil the mystique of the "Orient," describe religious conflict, embrace cultural discovery, and maneuver familial traditions, customs, and responsibilities. Poignant, humorous, and transcendent, the essays take readers to weddings and workplaces, down cobbled Byzantine streets, into boisterous bazaars along the Silk Road, and deep into the feminine stronghold of steamy Ottoman bathhouses. The outcome is a stunning collection of voices from women suspended between two homes as they redefine their identities and reshape their worldviews.Coining the "expat harem" as a distinct community, the editors also boldly reclaim the concept of an Eastern harem-long the subject of erroneous Western stereotype. "Much like the imported brides of fifteenth-century sultans, our expat harem is conjured by the shared circumstance of being foreign-born and female in a land laced with a harem tradition," Ashman and Gokmen declare."Our writers are inextricably wedded to Turkish culture, embedded in it, yet alien nonetheless."

    

    This network of exchange emerged along the borders between agricultural China and the steppe nomads during the Han Dynasty(206BCE-220CE), in consequence of the inter-dependence and the conflicts of these two distinctive societies. In their quest for horses, fragrances, spices, gems, glassware, and other exotics from the lands to their west, the Han Empire extended its dominion over the oases around the Takla MakanDesert and sent silk all the way to the Mediterranean, either through the land routes leading to the caravan city of Palmyra in Syria desert, or by way of northwest India, the Arabian Sea and the Red Sea, landing at Alexandria. The Silk Road survived the turmoil of the demise of the Han and RomanEmpires, reached its golden age during the early middle age, when the Byzantine Empire and the Tang Empire became centers of silk culture and established the models for high culture of the Eurasian world. The coming of Islam extended silk culture to an even larger area and paved the way for anexpanded market for textiles and other commodities. By the 11th century, however, the Silk Road was in decline because of intense competition from the sea routes of the Indian Ocean.Using supply and demand as the framework for analyzing the formation and development of the Silk Road, the book examines the dynamics of the interactions of the nomadic pastoralists with sedentary agriculturalists, and the spread of new ideas, religions, and values into the world of commerce, thusillustrating the cultural forces underlying material transactions. This effort at tracing the interconnections of the diverse participants in the transcontinental Silk Road exchange will demonstrate that the world had been linked through economic and ideological forces long before the modern era.

    While much has been said about the way jihadists behave, their ideology remains poorly understood. As the Levant has imploded and millenarian radicals claim to have revived a Caliphate based on the teachings of the Prophet Mohammed, the need for a nuanced and accurate understanding of jihadist beliefs has never been greater.Shiraz Maher charts the intellectual underpinnings of salafi-jihadism from its origins in the mountains of the Hindu Kush to the jihadist insurgencies of the 1990s and the 9/11 wars. What emerges is the story of a pragmatic but resilient warrior doctrine that often struggles - as so many utopian ideologies do - to consolidate the idealism of theory with the reality of practice.His ground-breaking introduction to salafi-jihadism recalibrates our understanding of the ideas underpinning one of the most destructive political philosophies of our time by assessing classical works from Islamic antiquity alongside those of contemporary ideologues. Packed with refreshing and provocative insights, Maher explains how war and insecurity engendered one of the most significant socio-religious movements of the modern era.

    Pure Mathematics 1 corresponds to unit P1. It covers quadratics, functions, coordinate geometry, circular measure, trigonometry, vectors, series, differentiation and integration.

    The author believes that there are such things as "The Mathematics of Life" and "The Mathematics of Art," and that the two coincide. Using simple mathematical formulas, most as basic as Pythagoras' theorem and requiring only a very limited knowledge of mathematics, Professor Ghyka shows the fascinating relationships between geometry, aesthetics, nature, and the human body.Beginning with ideas from Plato, Pythagoras, Archimedes, Ockham, Kepler, and others, the author explores the outlines of an abstract science of space, which includes a theory of proportions, an examination of "the golden section," a study of regular and semi-regular polyhedral, and the interlinking of these various shapes and forms. He then traces the transmission of this spatial science through the Pythagorean tradition and neo-Pythagorism, Greek, and Gothic canons of proportion, the Kabbala, Masonic traditions and symbols, and modern applications in architecture, painting, and decorative art. When we judge a work of art, according to his formulation, we are making it conform to a pattern whose outline is laid down in simple geometrical figures; and it is the analysis of these figures both in art and nature that forms the core of Professor Ghyka's book. He also shows this geometry at work in living organisms. The ample illustrations and figures give concrete examples of the author's analysis: the Great Pyramid and tomb of Rameses IV, the Parthenon, Renaissance paintings and architecture, the work of Seurat, Le Corbusier, and flowers, shells, marine life, the human face, and much more.For the philosopher, scientist, archaeologist, art historian, biologist, poet, and artist as well as the general reader who wants to understand more about the fascinating properties of numbers and geometry, and their relationship to art and life, this is a thought-provoking book.

    Coached by Kohler, business owners are armed to seek out the right professionals relevant to their concerns, confidently ask the right questions, and, ultimately, save time, money, and potential heartache.Approaching each chapter the same way he approaches a client consult, Kohler delivers topic- or question-specific solutions illustrating each critical business matter with entertaining, real-world examples to educate flustered business owners, who are then presented with varied, clearly defined solutions and next steps for moving forward. Each “consultation” offers tools such as assessment quizzes, valuable details to know, possible pitfalls and deceptions, what strategies should always be practiced, and what new strategies or tactics are worth considering.Wowing readers with the clear-cut truths, thoughtful advice, and outside-of-the-box thinking shared in his many Entrepreneur.com contributions, speaking events, and previous books — Lawyers Are Liars and What Your CPA Isn’t Telling You — Kohler presents a simplified look at the complex questions within the areas of legal and tax planning for business.