We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    As a woman pregnant with more than one baby, you're feeling all these things . . . only more so! In When You're Expecting Twins, Triplets, or Quads, Dr. Barbara Luke, an acknowledged expert on the prenatal care of multiples, outlines a practical, nutrition-based program to keep you and your babies healthy, and she offers a comprehensive tour of what you can expect during your unique pregnancy and childbirth experience. Women who follow this program have significantly fewer complications during pregnancy—and their babies are born weighing 20 to 35 percent more than the average twin, triplet, or quad. Included is crucial information on:· Finding a qualified maternal/fetal medicine specialist · Dietary guidelines for maximizing birthweight · Safe limits on exercise, physical activity, and work · Taking a leave from your job and negotiating the best deal · Reducing your risk for pregnancy complications · Recognizing the signs of preterm labor and what to do about them · What to expect during and after delivery · Feeding and caring for your newborns . . . and yourself · Getting back into shape after delivery

    This work is a case study on how the B-58 supersonic bomber came to a premature death in the U.S. military, largely because of infighting among military and civilian leaders, who failed to understand the value of this fantastic airplane. It was a technological marvel for its time and the very best pilots and navigators were chosen to fly this unique aircraft. At its maximum speed of 2.2 Mach (1,452 mph) it was 2½ times faster than the muzzle velocity of a .45 caliber bullet. It could fly faster and out turn must fighters of its day and was also capable of flying close to tree top level just below the speed of sound. It was nearly undetectable by enemy radars due to its speed and low radar cross section and was better at flying through heavy turbulence due to its solid delta wing design. It had a highly accurate navigation and bombing system. It had a capsule ejection system for the safety of the aircrew and was capable of getting airborne in only half the time required by other bombers. Told for the first time, this is the inside story that dispels the unproven myths surrounding the demise of the B-58 and why this magnificent airplane should have been saved. Its loss from the nuclear armory was a severe blow to our “Cold War” deterrence strength. The B-58 was a bomber that set the standard for fear in the heart of an enemy. Its loss was a strategic mistake. The author provides lessons learned and recommendations for military and civilian leaders, going forward, to hopefully prevent future blunders—like what happened to the B-58.

    This new model replaces the popular D5000 and creates a nice bridge between the more beginner-level D3100 and the high-end D7000.This book has one goal: to teach D5100 owners how to make great shots using their new Nikon camera. Users learn how to use the D5100 to create the type of photos that inspired them to buy the camera in the first place. Everything in the book is in service of creating a great image.Starting with the top ten things users need to know about the camera, photographer Rob Sylvan carefully guides readers through the operating features. Owners get practical advice from a pro on which settings to use when, great shooting tips, and even end-of-chapter assignments.

    In this guide John Harrison shows the reader how to get the most out of their plot, providing a complete introduction to planting and growing your own vegetables and plants.

    Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes. Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat. In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve. With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV. This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

    Most people dream of writing a book, but those manuscripts end up shoved away in dusty drawers, half-finished and abandoned to be eaten by moths.Many of them are great writers, many of them have great ideas. Yet so many people come to the conclusion that they'll never finish their books. Why? Because they aren't following a proven system. Maybe this is you right now.Maybe you believe that you're not good enough, that you'll never have enough time, or that it's a terrible book idea.You wonder how on earth other people manage to find time to write alongside their jobs, family and other commitments. But the assumption that writing is a slow process and books take six months or years to write is outdated. You can easily increase your efficiency three to four times MORE by using this system. As much value as there is in quality, quantity also plays a significant factor.The days where you need to have access to expensive or special equipment are gone.And one of the fastest ways to become profitable as an author nowadays is to write faster. Let me show you how you can hit the finish line at record speed. Every. Single. Time. This is the same system that allows me to spend more time with my family, earn more money and accomplish four times the amount of work in the same eight hours a day.It’s allowed me to release books on an exponential scale, to set goals of writing fifty books per year.This book was written using the same strategy.  It can be done. And now you can do the same. This ISN’T a book you read for inspiration and walk away feeling good. This is a book about taking ACTION. I want you to be generating MORE CONTENT THAN YOU EVEN NEED. What you will walk away with... Learn The Conveyor Belt Method: The step-by-step process which will give you an unshakeable FOUNDATION for your writing career Become One With Your Creative Mind: How to become so efficient with your methodology that you can AVOID writer's block entirely Master Your Location Independence: The secret writing anytime and ANYWHERE you want! Harness Your Long Term Sales: Get the exact ingredients you need to capture your readers for good and turn them into lifelong fans! Imagine if... Writing books was no longer a struggle and you could churn out bestsellers on a whim You could write a book in your spare time and don't need to fight against your other commitments You could come up with an idea in the morning, plan out your content and have your first draft FINISHED by the afternoon! Don't let your book rot in a drawer like all the rest. Your time is NOW. You could have the book you've always dreamed of writing in your hands TODAY. Begin your journey by clicking the button above.

    He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!

    But what was once fantasy is now reality. With a growing glut of good used boats on the market, its possible to sail around the world in a boat that costs less than a car. In this fascinating book, well-known boating author John Vigor turns the spotlight on 20 seaworthy sailboats that are at home on the ocean. These are old fiberglass boats, mostly of traditional design and strong construction. All are small their sizes range from 20 feet to 32 feet overall but all have crossed oceans. Many have circumnavigated the world. And all are inexpensive. There are many hundreds of small cruising boats sailing the seven seas at this moment. They explore everywhere, from the ice-bound shores of Antarctica to the high latitudes of the Northern Hemisphere. Most, however, ply the tradewind routes where flying fish play. The water is warm, and coconut trees line calm lagoons bounded by beaches of pure white sand. But choosing the right boat to cross an ocean or go around the world can be a confusing and exasperating experience, particularly if your budget is tight. Its well-nigh impossible to find objective comparisons. Vigor sets out to remedy that in this book. He compares the designs and handling characteristics of 20 different boats whose prices on the secondhand market start at about $3,000. Interviews with experienced owners (featuring valuable tips about handling each boat in heavy weather) are interspersed with line drawings of hulls, sailplans, and accommodations. Vigor has unearthed the known weaknesses of each boat and explains how to deal with them. He rates their comparative seaworthiness, their speed, and the number of people they can carry in comfort. If you have ever dreamed the dream, this is the book that will turn it into reality.

    Why did she get acquitted? Why did the jurors see George as a suspect? Why did they think she was a good mother? And how on God's green earth did they miss the suffocation search? There are surprisingly good answers for all of these questions. I argue in this book that not only did the prosecution hide evidence from the jury, but that the evidence points to Casey being factually innocent as well. Regardless of whether you agree with my viewpoint, I guarantee you'll learn something you didn't know before about this infamous case.

     Packed full of expert advice on all aspects of quilting, patchwork and applique it holds the answer to all your quilting questions. This is the most comprehensive book on the market for patchwork, quilting and applique techniques and is ideal for both the beginner looking for trustworthy advice in a single volume and the committed quilter searching for authoritative reference for seldom-used techniques. It presents essential advice and instructions alongside a wide range of inspirational samples of work collected from international top-name quilters. It also features over 15 quilt projects including cot quilts, bed quilts, lap quilts, bags, cushions, wall hangings, table mats and runners, and other beautiful projects for the home. Easy-to-follow step-by-step instructions, clear diagrams and stunning photography combine to create this must-have resource for quilters of all abilities. Techniques covered include quilting basics such as making a quilt sandwich, hand and machine quilting, basting and binding a quilt. Other techniques include big stitch, sashiko, free motion, corded and stuffed (trapunto) quilting. There are instructions for over 100 different patchwork blocks, with detailed instructions for different kinds of piecing such as English paper piecing, foundation piecing and strip piecing. Techniques for applique are also included which cover different types of applique such as needle-turn; reverse, inlaid and shadow applique as well as using freezer paper and fusible web.

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    Our beginners guide contains all the essential information you need in order to succeed. It covers the basic techniques, well illustrated with over a hundred images, and explains everything you need to know in an understandable way. Bonsai Empire is the world's most visited Bonsai website and has provided beginners with quality information for over a decade. We have developed this guide to help you get a taste of this fascinating and living art, and hope you'll enjoy it as much as we do! This book includes: - Over 100 stunning images - Over 80 pages - Explanations of the basic techniques - Care guides on the 10 most popular tree species - Background on the history, definition and styles Walter Pall: "Now here is the ultimate book to lead beginners. I am happy to have been able to contribute to this" Mauro Stemberger "Very clear" and "With great quality drawings and pics"

    No one knows this better than author and dietician Julene Stassou, who recommends the Mediterranean diet to anyone looking to leave fad diets behind for lasting results. Serving up mouthwatering recipes and weekly meal plans alongside realistic routines for losing weight, The Mediterranean Diet Weight Loss Solution is your go-to reference for a long-term lifestyle change. Not just another diet book to help you lose weight—The Mediterranean Diet Weight Loss Solution is a plan to keep it off.The Mediterranean Diet Weight Loss Solution includes: A 28-day meal plan to jump-start your weight loss with tips for food prep Over 90 guilt-free recipes with guidelines for portion control and nutritional information Exercise routines with training day schedules Illustrated charts to help you set your personal goals and track progress As Mark Sapienza, MD, says, The Mediterranean Diet Weight Loss Solution is a “simple yet actionable plan that so many of us, swept up in the chaos of everyday life, can on our own put to good use to lose weight and improve health.”Set yourself up to stay on track when you eat right and lose weight with The Mediterranean Diet Weight Loss Solution kick-start guide.