This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

    During that week, you will learn almost everything modern machine learning has to offer. The author and other practitioners have spent years learning these concepts.Companion wiki — the book has a continuously updated wiki that extends some book chapters with additional information: Q&A, code snippets, further reading, tools, and other relevant resources.Flexible price and formats — choose from a variety of formats and price options: Kindle, hardcover, paperback, EPUB, PDF. If you buy an EPUB or a PDF, you decide the price you pay!Read first, buy later — download book chapters for free, read them and share with your friends and colleagues. Only if you liked the book or found it useful in your work, study or business, then buy it.

    Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.Head First PHP & MySQL offers the same visually rich format that's turned every title in the Head First series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned.Use PHP to transform static HTML pages into dynamic web sites Create and populate your own MySQL database tables, and work with data stored in files Perform sophisticated MySQL queries with joins, and refine your results with LIMIT and ORDER BY Use cookies and sessions to track visitors' login information and personalize the site for users Protect your data from SQL injection attacks Use regular expressions to validate information on forms Dynamically display text based on session info and create images on the fly Pull syndicated data from other sites using PHP and XML Throughout the book, you'll build sophisticated examples -- including a mailing list, a job board, and an online dating site -- to help you learn how to harness the power of PHP and MySQL in a variety of contexts. If you're ready to build a truly dynamic website, Head First PHP & MySQL is the ideal way to get going.

    It is suitable for a one or two semester university course on AI, as well as for researchers in the field.

    From creating new data-driven products through to increasing operational efficiency, big data has the potential to makeyour organization both more competitive and more innovative.As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven.Written by O'Reilly Radar's experts on big data, this anthology describes:- The broad industry changes heralded by the big data era- What big data is, what it means to your business, and how to start solving data problems- The software that makes up the Hadoop big data stack, and the major enterprise vendors' Hadoop solutions- The landscape of NoSQL databases and their relative merits- How visualization plays an important part in data work

    Sold in over 85 countries and translated into more than 5 languages.---------------Want to get started on data science?Our promise: no math added.This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations and visuals.Popular concepts covered include:- A/B Testing- Anomaly Detection- Association Rules- Clustering- Decision Trees and Random Forests- Regression Analysis- Social Network Analysis- Neural NetworksFeatures:- Intuitive explanations and visuals- Real-world applications to illustrate each algorithm- Point summaries at the end of each chapter- Reference sheets comparing the pros and cons of algorithms- Glossary list of commonly-used termsWith this book, we hope to give you a practical understanding of data science, so that you, too, can leverage its strengths in making better decisions.

    Algorithms have made our lives more efficient, more entertaining, and, sometimes, better informed. At the same time, complex algorithms are increasingly violating the basic rights of individual citizens. Allegedly anonymized datasets routinely leak our most sensitive personal information; statistical models for everything from mortgages to college admissions reflect racial and gender bias. Meanwhile, users manipulate algorithms to "game" search engines, spam filters, online reviewing services, and navigation apps.Understanding and improving the science behind the algorithms that run our lives is rapidly becoming one of the most pressing issues of this century. Traditional fixes, such as laws, regulations and watchdog groups, have proven woefully inadequate. Reporting from the cutting edge of scientific research, The Ethical Algorithm offers a new approach: a set of principled solutions based on the emerging and exciting science of socially aware algorithm design. Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration. Weaving together innovative research with stories of citizens, scientists, and activists on the front lines, The Ethical Algorithm offers a compelling vision for a future, one in which we can better protect humans from the unintended impacts of algorithms while continuing to inspire wondrous advances in technology.

    The R language provides everything you need to do statistical work, but its structure can be difficult to master. This collection of concise, task-oriented recipes makes you productive with R immediately, with solutions ranging from basic tasks to input and output, general statistics, graphics, and linear regression.Each recipe addresses a specific problem, with a discussion that explains the solution and offers insight into how it works. If you're a beginner, R Cookbook will help get you started. If you're an experienced data programmer, it will jog your memory and expand your horizons. You'll get the job done faster and learn more about R in the process.Create vectors, handle variables, and perform other basic functionsInput and output dataTackle data structures such as matrices, lists, factors, and data framesWork with probability, probability distributions, and random variablesCalculate statistics and confidence intervals, and perform statistical testsCreate a variety of graphic displaysBuild statistical models with linear regressions and analysis of variance (ANOVA)Explore advanced statistical techniques, such as finding clusters in your dataWonderfully readable, R Cookbook serves not only as a solutions manual of sorts, but as a truly enjoyable way to explore the R language--one practical example at a time.--Jeffrey Ryan, software consultant and R package author

    Instead of writing code in a general-purpose programming language, you can first build a custom language tailored to make you efficient in a particular domain. The key is understanding the common patterns found across language implementations. Language Design Patterns identifies and condenses the most common design patterns, providing sample implementations of each. The pattern implementations use Java, but the patterns themselves are completely general. Some of the implementations use the well-known ANTLR parser generator, so readers will find this book an excellent source of ANTLR examples as well. But this book will benefit anyone interested in implementing languages, regardless of their tool of choice. Other language implementation books focus on compilers, which you rarely need in your daily life. Instead, Language Design Patterns shows you patterns you can use for all kinds of language applications. You'll learn to create configuration file readers, data readers, model-driven code generators, source-to-source translators, source analyzers, and interpreters. Each chapter groups related design patterns and, in each pattern, you'll get hands-on experience by building a complete sample implementation. By the time you finish the book, you'll know how to solve most common language implementation problems.

    The authors have extensive experience both managing data analysts and conducting their own data analyses, and have carefully observed what produces coherent results and what fails to produce useful insights into data. This book is a distillation of their experience in a format that is applicable to both practitioners and managers in data science.

    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

    Introducing students to the many facets of neural networks, this text provides many case studies to illustrate their real-life, practical applications.

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision making.