Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Gusher of Lies: The Dangerous Delusions of ""Energy Independence""


Robert Bryce - 2008
    Along the way, Bryce eviscerates the ethanol scam. Whether the issue is cost, water consumption, or food prices, corn ethanol is one of the longest-running robberies ever perpetrated on American taxpayers.Consumers concerned about peak oil and the future of global energy supplies need to understand that energy security depends on embracing free markets and the realities of interdependence. Gusher of Lies is illuminating, vital reading.

Confessions Subprime Lender


Richard Bitner - 2008
    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

Behemoth: A History of the Factory and the Making of the Modern World


Joshua B. Freeman - 2018
    Freeman tells the story of the factory and examines how it has reflected both our dreams and our nightmares of industrialization and social change. He whisks readers from the early textile mills that powered the Industrial Revolution to the factory towns of New England to today’s behemoths making sneakers, toys, and cellphones in China and Vietnam. Behemoth offers a piercing perspective on how factories have shaped our societies and the challenges we face now.

Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed


James C. Scott - 1998
    Why do well-intentioned plans for improving the human condition go tragically awry?In this wide-ranging and original book, James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not—and cannot—be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge. The author builds a persuasive case against "development theory" and imperialistic state planning that disregards the values, desires, and objections of its subjects. He identifies and discusses four conditions common to all planning disasters: administrative ordering of nature and society by the state; a "high-modernist ideology" that places confidence in the ability of science to improve every aspect of human life; a willingness to use authoritarian state power to effect large- scale interventions; and a prostrate civil society that cannot effectively resist such plans.

Tar Sands: Dirty Oil and the Future of a Continent


Andrew Nikiforuk - 2008
    Advancements in technology and frenzied development have created the world’s largest energy project in Fort McMurray where, rather than shooting up like a fountain in the deserts of Saudi Arabia, the sticky bitumen is extracted from the earth. Providing almost 20 percent of America’s fuel, much of this dirty oil is being processed in refineries in the Midwest. This out-of-control megaproject is polluting the air, poisoning the water, and destroying boreal forest at a rate almost too rapid to be imagined. In this hard-hitting book, journalist Andrew Nikiforuk exposes the disastrous environmental, social, and political costs of the tar sands and argues forcefully for change.

The Crash Course: The Unsustainable Future of Our Economy, Energy, and Environment


Chris Martenson - 2011
    The world is in economic crisis, and there are no easy fixes to our predicament. Unsustainable trends in the economy, energy, and the environment have finally caught up with us and are converging on a very narrow window of time--the Twenty-Teens. The Crash Course presents our predicament and illuminates the path ahead, so you can face the coming disruptions and thrive--without fearing the future or retreating into denial. In this book you will find solid facts and grounded reasoning presented in a calm, positive, non-partisan manner.Our money system places impossible demands upon a finite world. Exponentially rising levels of debt, based on assumptions of future economic growth to fund repayment, will shudder to a halt and then reverse. Unfortunately, our financial system does not operate in reverse. The consequences of massive deleveraging will be severe.Oil is essential for economic growth. The reality of dwindling oil supplies is now internationally recognized, yet virtually no developed nations have a Plan B. The economic risks to individuals, companies, and countries are varied and enormous. Best-case, living standards will drop steadily worldwide. Worst-case, systemic financial crises will toss the world into jarring chaos.This book is written for those who are motivated to learn about the root causes of our predicaments, protect themselves and their families, mitigate risks as much as possible, and control what effects they can. With challenge comes opportunity, and The Crash Course offers a positive vision for how to reshape our lives to be more balanced, resilient, and sustainable.

Affluenza: The All-Consuming Epidemic


John De Graaf - 2001
    a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.The new edition traces the role overconsumption played in the Great Recession, discusses new ways to measure social health and success (such as the Gross Domestic Happiness index), and offers policy recommendations to make our society more simplicity-friendly. The underlying message isn't to stop buying--it's to remember, always, that the best things in life aren't things.

Beyond Oil: The View from Hubbert's Peak


Kenneth S. Deffeyes - 2005
    Smalley, University Professor, Rice University, and 1996 Nobel laureateWith world oil production about to peak and inexorably head toward steep decline, what fuels are available to meet rising global energy demands? That question, once thought to address a fairly remote contingency, has become ever more urgent, as a spate of books has drawn increased public attention to the imminent exhaustion of the economically vital world oil reserves. Kenneth S. Deffeyes, a geologist who was among the first to warn of the coming oil crisis, now takes the next logical step and turns his attention to the earth's supply of potential replacement fuels. In Beyond Oil, he traces out their likely production futures, with special reference to that of oil, utilizing the same analytic tools developed by his former colleague, the pioneering petroleum-supply authority M. King Hubbert."The bad news in this book is made bearable by the author's witty, conversational writing style. If my college econ textbooks had been written this way, I might have learned economics." —Rupert Cutler, The Roanoke Times

Collapse of Complex Societies


Joseph A. Tainter - 1988
    The Collapse of Complex Societies, though written by an archaeologist, will therefore strike a chord throughout the social sciences. Any explanation of societal collapse carries lessons not just for the study of ancient societies, but for the members of all such societies in both the present and future. Dr. Tainter describes nearly two dozen cases of collapse and reviews more than 2000 years of explanations. He then develops a new and far-reaching theory that accounts for collapse among diverse kinds of societies, evaluating his model and clarifying the processes of disintegration by detailed studies of the Roman, Mayan and Chacoan collapses.

2071 - The World We'll Leave Our Grandchildren


Chris Rapley - 2015
    How has the climate changed in the past?How is it changing now?How do we know?And what kind of a future do we want to create?

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies


Erik Brynjolfsson - 2014
    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

The Story of Stuff: How Our Obsession with Stuff is Trashing the Planet, Our Communities, and our Health—and a Vision for Change


Annie Leonard - 2010
    Leonard examines the “stuff” we use everyday, offering a galvanizing critique and steps for a changed planet.The Story of Stuff was received with widespread enthusiasm in hardcover, by everyone from Stephen Colbert to Tavis Smiley to George Stephanopolous on Good Morning America, as well as far-reaching print and blog coverage. Uncovering and communicating a critically important idea—that there is an intentional system behind our patterns of consumption and disposal—Annie Leonard transforms how we think about our lives and our relationship to the planet.From sneaking into factories and dumps around the world to visiting textile workers in Haiti and children mining coltan for cell phones in the Congo, Leonard, named one of Time magazine’s 100 environmental heroes of 2009, highlights each step of the materials economy and its actual effect on the earth and the people who live near sites like these.With curiosity, compassion, and humor, Leonard shares concrete steps for taking action at the individual and political level that will bring about sustainability, community health, and economic justice. Embraced by teachers, parents, churches, community centers, activists, and everyday readers, The Story of Stuff will be a long-lived classic.

The Worldly Philosophers


Robert L. Heilbroner - 1953
    In this seventh edition, Robert L. Heilbroner provides a new theme that connects thinkers as diverse as Adam Smith and Karl Marx. The theme is the common focus of their highly varied ideas—namely, the search to understand how a capitalist society works. It is a focus never more needed than in this age of confusing economic headlines.In a bold new concluding chapter entitled “The End of the Worldly Philosophy?” Heilbroner reminds us that the word “end” refers to both the purpose and limits of economics. This chapter conveys a concern that today’s increasingly “scientific” economics may overlook fundamental social and political issues that are central to economics. Thus, unlike its predecessors, this new edition provides not just an indispensable illumination of our past but a call to action for our future. (amazon.com)

The Hockey Stick Illusion: Climategate And The Corruption Of Science (Independent Minds)


A.W. Montford - 2010
    From the earliest attempts to reproduce the Hockey Stick graph, to the explosive publication of McIntyre's work and the launch of a congressional inquiry, The Hockey Stick Illusion is a remarkable tale of scientific misconduct and amateur sleuthing. It explains the complex science of this most controversial of scientific findings in layperson's language and lays bare the remarkable extent to which climatologists have been willing to break their own rules in order to defend climate science's most famous finding. Already acclaimed by experts in the field, The Hockey Stick Illusion is an indispensable guide for anyone wanting to assess the credibility of global warming science.