I'm All Yours: She will definitely make him believe in love
Madhumitha Lakshamanan - 2017
She was a Chennaiite and was working as a Chartered Accountant. Her life was like a bed of roses until the day when her marriage was arranged with a complete stranger. But who is the man? Does he even deserve Shakthi? Leading their lives separately for years together, what will happen when they are put to live under one roof? Will they try and make their marriage work? What is it that doesn't allow them? In the process of making her husband believe in love, will she lose her faith in love? To know more, read I'm All Yours
Essay on Typography
Eric Gill - 1931
In 1925, he had started drawing alphabets and printing books, and in 1931, this plainspoken little book was a fustian and forceful argument for common sense in design, composed for anyone remotely interested in the subtle and evolving challenge of the typographic arts. Set rag right, with tight word spacing, it is a model of composition. The text, like most of Gill's, is exasperating, exorbitant, and exciting. But Gill was, above all, a craftsman, whose work always reflected his philosophy and whose hand always followed his moral convictions.
Ogilvy on Advertising in Digital Age
Miles Young - 2019
Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola Louis Vuitton IBM and American Express this book reveals the secrets of successful advertising in the twenty-first century.
The Devil's Candy: The Anatomy of a Hollywood Fiasco
Julie Salamon - 1991
How could it lose? But instead Salamon got a front-row seat at the Hollywood disaster of the decade. She shadowed the film from its early stages through the last of the eviscerating reviews, and met everyone from the actors to the technicians to the studio executives. They'd all signed on for a blockbuster, but there was a sense of impending doom from the start--heart-of-gold characters replaced Wolfe's satiric creations; affable Tom Hanks was cast as the patrician heel; Melanie Griffith appeared mid-shoot with new, bigger breasts. With a keen eye and ear, Salamon shows us how the best of intentions turned into a legendary Hollywood debacle.The Devil's Candy joins John Gregory Dunne's The Studio, Steven Bach's Final Cut, and William Goldman's Adventures in the Screen Trade as a classic for anyone interested in the workings of Hollywood. With a new afterword profiling De Palma ten years after the movie's devastating flop (and this book's best-selling publication), Julie Salamon has created a riveting insider's portrait of an industry where art, talent, ego, and money combine and clash on a monumental scale.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014
If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include:
How to write better. (Or, for "adult-onset writers": How to hate writing less.)
Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
Content Tools: The sharpest tools you need to get the job done.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
Kevin Budelmann - 2010
It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design
Steven Heller - 2007
They pack as much raw material in their brains as possible and then use that to build their own unique designs. The Anatomy of Design is what, in the butcher business, they call a "side of beef." The authors selected fifty examples of graphic design that will be dissected, piece by piece, tissue by tissue, revealing an array of influences and inspirations. These are not necessarily the most well-known or celebrated objects of graphic design, though many contain the genetic codes of some canonical works. Instead, these represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex and their influences are somewhat easy to see with the naked eye. Others are so simple that it is hard to believe there is a storehouse of inspiration hidden underneath.The selections include all kinds of design work including posters, book and record covers, packages, catalog covers, and more. Each exhibit is selected based on its ubiquity, thematic import, and aesthetic significance, and every page is a means to show how great work is derived from various inspirational and physical sources, some well-known, some unknown. Each design is presented on a gate-fold showing the featured design and and other works that share the key influences with extended captions explaining the whys and wherefores.
How to Be an Illustrator
Darrel Rees - 2008
This book helps you avoid the pitfalls that can ruin a career, with advice on crucial first impressions, how to create a portfolio and approach clients, how to negotiate contracts, and how to handle, deliver, and bill the first job. It discusses how to set up a studio, maintain a steady flow of work, and manage time and money. In addition, it provides information on successful self-promotion, self-publishing, and the prosand cons of agents. Packed with useful tips gleaned from the author's own career and his work as an agent handling major artists in the US and UK, the book includes interviews with nine big-name illustrators. The reader benefits from their experience of starting out; what they learned during the metamorphosis from student to professional; what their expectations and experiences have been. In addition, art directors and commissioners describe the ways they like to be approachedand the ways they really dislike.
Adobe Photoshop Restoration & Retouching (Voices That Matter)
Katrin Eismann - 2001
Katrin Eismann and co-author Wayne Palmer have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CS2. Clear step-by-step instructions using professional examples highlight the tools and techniques photographers, designers, restoration studios, and beauty retouchers use to restore valuable antique images, retouch portraits, and enhance glamour photography. With new example images illustrating the tutorials, Photoshop Restoration & Retouching, Third Edition will show you how to transform faded, damaged photographs into beautiful images that are as clear and crisp as the day they were taken—maybe even better—and how to turn casual snapshots and studio portraits into the most flattering images possible. Full-color, step-by-step examples show you how to: • Correct extreme exposure errors and improve color, contrast, and tone • Rescue heirloom originals suffering from mold damage, cracks, and torn edges—even replace missing image information • Remove dust and scratches quickly and easily • Transform your photos into beautiful, original works of art by converting them to black-and-white or tinted images • Use a variety of sharpening techniques and tonalcorrection tools to add life and sparkle to digital photos • Enhance portraits by removing blemishes, reducing wrinkles, and enhancing eyes, lips, and hair, while maintaining the subject’s essential character • Apply the secrets that the top retouchers in the glamour and beauty industry use to perfect skin, make-up, and hair
Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
Jeff Goins - 2017
But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:steal from your influences (don't wait for inspiration),collaborate with others (working alone is a surefire way to starve),take strategic risks (instead of reckless ones),make money in order to make more art (it's not selling out), andapprentice under a master (a "lone genius" can never reach full potential).Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.
Ajaya: Duryodhana's Mahabharata - Collector's Edition
Anand Neelakantan - 2018
Every Indian has grown up conditioned to the view that the Pandavas were virtuous and wronged; and the Kauravas were manipulative and evil. On a visit to Malanada Temple, Kerala, national bestselling author of ASURA, Anand Neelakantan, discovered the temple deity to be none other than Duryodhanan, the ostensible 'villain' of the Mahabharata. This astonishing discovery prompted him to delve deep into the narrative of the defeated Crown Prince of Hastinapura, and the Kaurava clan. Ajaya challenges established views and compels us to think again. The book is all about the power of perception. It retells with compelling credibility, the epic events from Duryodhan's (given name: Suryodhana), point of view. While Jaya is the story of the Pandavas, told from the perspective of the victors of Kurukshetra; Ajaya is the narrative of the 'unconquerable' Kauravas, who were decimated to the last man. At the heart of India's most powerful empire, a revolution is brewing. Bhishma, the noble patriarch of Hastinapura, is struggling to maintain the unity of his empire. On the throne sits Dhritarashtra, the blind King, and his foreign-born Queen – Gandhari. In the shadow of the throne stands Kunti, the Dowager-Queen, burning with ambition to see her firstborn become the ruler, acknowledged by all. Amidst the chaos, Prince Suyodhana, heir of Hastinapura, stands tall, determined to claim his birthright and act according to his conscience. He is the maker of his own destiny – or so he believes. While in the corridors of the Hastinapura palace, a foreign Prince plots to destroy India. About the Author : Anand Neelakantan says: Ajaya is an attempt to revisit our mythologies with a modern view and see what the same events look like when observed from the side of the defeated. Were these people branded villains because they were far ahead of their times? There are many books about the Pandavas, about Karna, Draupadi, Kuniti and the other dramatis personae of the Mahabharata. But who speaks for Duryodhana? Growing up in a Kerala village with more temples than necessary, it was small wonder that mythology fascinated Anand early on. Ironically, he was drawn to the anti-heroes. But life called and he went on to become an engineer; joined the Indian Oil Corporation; moved to Bangalore; married Aparna; and welcomed a daughter and a son. But the voices of yore refused to be silenced in his head and he felt impelled to narrate the stories of the vanquished and the dammed; to give life to those silent heroes we have long overlooked in our uncritical acceptance of the conventional renderings of our epics. Ajaya follows the outstanding success of his #1 bestseller, Asura: Tale Of The Vanquished.
13 Hoodoo Jar Spells: Love Money Protection Nightmares Banishing and More
Elizabeth Dupart - 2016
Each recipe has been tested and perfected by a true practitioner of hoodoo. From finding love to banishing a spirit, you can find it all in this book!
منتهى العشق
أحمد أبو هيبة - 2015
This novel changed the life of many, could it change yours as well?
Medicine Wheel
Ron Schwab - 2016
A murder trial would normally be of little interest to Thad Locke, who escaped the "family disease" of law wrangling, but two women--one the accused murderess, the other a member of her defense team--have intertwined themselves with both Thad and his lawyering family.Will Kirsten Cavelle be the first woman sent to the gallows in the state of Kansas? As some members of the community seek to take the law into their own hands, will she even live to see the end of the trial? As the trial unfolds, secrets from the past are revealed, lives are changed forever, and a little known piece of land grows to have resonance far beyond its size.Set amongst the Kansas Flint Hills and the growing city of Manhattan in the 1880s, Medicine Wheel further explores the stories of the Locke family, first introduced in the author's novel, Last Will.