Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.*Learn what Visibility Marketing is and how understanding Amazon's philosophy can boost your sales.*Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.*Decode the ways Amazon recommends millions of books to readers every single day.*Implement proven marketing plans, optimized for maximum Amazon visibility.Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

     Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book explains the latest Amazon Advertising tools since significant upgrades throughout 2019. Last updated January 2020.

    Amazon Marketing Services ads might have the most potential. They enable authors to reach readers looking to buy books on the world's biggest online retailer. And, unlike other platforms, those readers are already looking to buy and can do so with just one click.This book, written by two leaders in the field of book marketing - Mark Dawson and Joseph Alexander - sets out precisely how Amazon ads can work for you.Also includes a free instructional video masterclass written and presented by Mark Dawson, the founder of the Self Publishing Formula.

    Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). I'm still doing a lot wrong, but I've proven that:  You CAN make a living with your writing  Book marketing isn't hard if you do it right  SELL MORE BOOKS WITH LESS MARKETINGThis book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:  how to write books readers love  self-publishing without getting ripped off  how to get hundreds of book reviews  paid advertising and release strategies  pricing and pre-orders  book giveaways for rapid listbuilding  how to target your audience  viral exposure and press coverage  setting up automated funnels so you spend less time promoting  marketing hacks so good they should be illegal  and how to reach your first $1000 on Kindle  LAUNCH BIG EVEN IF YOU'RE STARTING SMALL "Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. FREE BONUS WORKBOOK This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

    You can be successful with either. Publish your books in a way that brings you the most readers.Put the experience of over one hundred book launches to work for you. Right here. Release Strategies. It’s how successful indie authors get ahead. Plan. Prepare. And Execute. With checklists, recommendations, and candid discussion, you’ll find everything you need to determine your best publication strategy. Implement it and keep your foot on the gas. It’s time to take the ride of your life. Release Strategies. The book you didn’t know you needed.

    When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.This book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey.Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.The book includes:Part 1: Mindset Aspects of Creativity and WritingSelf-doubt and imposter syndrome Need for validation Fear of failure Fear of rejection and criticism Your inner critic Fear of judgment Perfectionism Writer's block and procrastination "I'm not creative. I don't have any ideas" "My writing isn't original" "Why write? There are too many books in the world already" "I don't have the time or self-discipline to write" "I'm not finding writing much fun. It's hard work." "I keep starting things and not finishing them" Dealing with friends, family and writer's groups "How do I find my voice?" Comparisonitis or "Everyone is better than me" Part 2: Mindset Aspects after PublishingAnti-climax and creative dissatisfaction What is your definition of success? What happens when you tell people that you're an author? "I'm overwhelmed" Dealing with fans, authenticity and drawing the line Haters gonna hate Ambition, fame and fortune Giving up Part 3: Tips for Success on the Author JourneyKnow thyself Understand and hone your creative process Develop professional habits Manage professional relationships Take control of your writing career Find your community Keep learning Schedule rest and take time off Think long term. Create a body of work

    Almost everything you've read about formatting pictures for Kindle is wrong. The advice offered by Kindle experts and even Amazon itself can give images that are tiny, blocky, noisy, or wildly inconsistent on different Kindles. Aaron Shepard, author of acclaimed books on both Kindle and print publishing, brings his years of experience in book design, webmastering, and photography to bear on a single question: How do you make pictures look great on the Kindle? He answers that question, while also providing beginners a basic course in picture editing. Along the way, he discusses how to keep Microsoft Word from sneakily degrading your pictures; how to adjust HTML code to show images at their best; how to make part of a picture transparent against colored backgrounds; how to boost the power of your cover image as a marketing tool; and how to create anything from children's books to photography books to poetry books within minutes with the Kindle Comic Creator. Nowhere else will you find such in-depth info on working with Kindle images. Whatever kind you're using -- photos, paintings, drawings, diagrams, tables, screenshots -- you'll find -Pictures on Kindle- an essential guide. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and -From Word to Kindle, - Amazon's #1 bestselling paid book on Kindle formatting. ///////////////////////////////////////////////// REVIEWS -Far and away the best resource I know for self publishers who plan to include photos or other graphics in their Kindle books. From tips on taking photos, through sizing, optimizing, and placing, this book wastes no space in giving you exactly the information you need. Highly recommended.- -- Joel Friedlander, TheBookDesigner.com -A detailed, comprehensive guide to getting the best out of your images on Kindle. From taking photos, to scanning, to optimizing, Aaron covers every possible step in making sure your images display well in Kindle format. In addition, he provides very useful explanations of the Kindle's image handling, for those of us who like to understand the reasons behind the steps. I for one will be adding this to my list of reference materials.- -- Jim Brown, JimandZetta.com (ebook services) ///////////////////////////////////////////////// CONTENTS Getting Started 1 PICTURE BASICS File Formats Resolution Color Mode Color Space 2 PICTURE SOURCES Photography Scanning 3 PICTURE EDITING Cleanup and Repair Cropping Contrast, Brightness, Tint Sizing Sharpening Transparency Lines and Letters 4 PICTURE HANDLING Positioning Pictures in Word Pictures in HTML Fixed Format 5 PICTURE PUBLISHING Submitting and Previewing Cover Images Production FAQ

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    <br> <br><h2>DISCOVER: Launching and Pricing Strategies That Work in 2013</h2><br>Kindle publishing offers a rare opportunity to make money with your words. Simply write a good book and you'll tap into the world's largest online store. But it's not the utopian business model that some Internet gurus claim. You have to work hard and you have to constantly adapt your marketing strategies if you want to be successful. <br><br>One tactic in particular that doesn't work like it once did is the "free day promotion" that Amazon provides through the KDP Select program. In the past, you could give away a book and see an immediate bump in sales. Moreover, many authors were able to launch their book for free and see it climb the charts once it switched to paid. Unfortunately, recent changes to Amazon's algorithm has led to diminished success with this strategy. Some people are even saying, "KDP Select is dead."<br><br>The question is, if KDP Select no longer works, what can an author do to launch or increase sales? <br><br>A possible solution is the "$.99 pricing" strategy." Rather than giving away a book, some people market it at a discounted rate (usually $.99), which ultimately leads to lots of sales at a higher price. <br><br>These two choices leave many authors confused. Do the free days still work? Or should an author use the $.99 pricing strategy? In other words, is $.99 the new free? <br><br>With the booklet, "<b>Is $.99 the New Free</b>" you'll get a detailed case study of the launching and pricing techniques that <i>actually</i> drive sales on Amazon.com. <br><br><h2>INSIDE:: Is $.99 the New Free? - The Truth About Launching and Pricing Your Kindle Books</h2><br><br>Inside "<b>Is $.99 the New Free</b>" you'll get short and actionable content that answers the following questions:<br><ul><li><b>Why is it important to track your Kindle book sales?</b></li><br><li>What authors benefit best from offering free books through KDP Select?</li><br><li><b>Is it better to launch a book for free or sell it at $.99?</b></li><br><li>How does "visibility" work on Amazon?</li><br><li><b>How can you make a book permanently free on Amazon?</b></li><br><li>When should you move a book to other platforms?</li><br><li><b>How can you build an author platform?</b></li></ul><br>Kindle publishing is constantly evolving. What you need is a strategy guide to keep up with these changes. <br><br><h2>Would You Like To Know More?</h2><br>Download now and start getting results with the projects you delegate.<br><br>Scroll to the top of the page and select the <i>buy</i> button.

    WITHOUT the quality suffering.

    Based on survey answers from over 700 bloggers, this book contains down to earth, basic information that will help every author understand the book blogger world. Although there are many sources of book reviews, this book will focus specifically on the benefits the online reader world can bring to you and your book.In this book you’ll learn about who book bloggers are and where to find them as well as learn all about these essential promotional tools: The Query The Review The Giveaway The Guest Post The Book Blurb/Cover Graphic Feature The Cover Reveal…and so much more!Discover how to move comfortably in the blogging world, putting your best foot forward. Learn to introduce yourself to coveted reviewers to obtain valuable reviews and promotion of your book.Whether you are a new author or have many titles under your belt, let the award-winning The Author’s Guide to Working with Book Bloggers demystify the promotion of your book.Pick up a copy today!

    This is the book explaining how, with a few simple changes, I boosted my daily writing from 2000 words to over 10k a day, and how you can too."Expanding on her highly successful process for doubling daily word counts, this book, a combination of reworked blog posts and new material, offers practical writing advice for anyone who's ever longed to increase their daily writing output. In addition to updated information for Rachel's popular 2k to 10k writing efficiency process, 5 step plotting method, and easy editing tips, this new book includes chapters on creating characters that write their own stories, practical plot structure, and learning to love your daily writing. Full of easy to follow, practical advice from a commercial author who doesn't eat if she doesn't produce good books on a regular basis, 2k to 10k focuses not just on writing faster, but writing better, and having more fun while you do it.

    You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

    Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment. Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books. Learn how to: - run ads - manage ads - analyze ads - optimize your description for improved conversions - build a long-term plan This book will give you the road map to success you need to quit your day job and get back to writing.