From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot."Discover why even thinking about going to the gym can help you keep in shape ""Learn how pot plants make you more creative ""Find out why putting a pencil between your teeth instantly makes you happier "" "'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown

    You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:- Identify a handful of high-leverage behaviors that lead to rapid and profound change.- Apply strategies for changing both thoughts and actions.- Marshall six sources of influence to make change inevitable.Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

    In 2014 there will be a race every other day in 15 countries on five continents. What do these Spartans know that you don’t? They know that we all have a fire burning within us to prove ourselves. Joe De Sena has captured that invincible Spartan spirit in his manifesto for bold living, SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life (Houghton Mifflin Harcourt; May 13, 2014; $24). De Sena’s prescription for life’s insurmountable obstacles is to get off the couch and crush them through hard work and force of will. A legend in the ultramarathon community, he created Spartan Race, extreme obstacle races where no one knows what to expect, but to finish is to be transformed. Spartan Race drives participants to their very limit to learn what they are capable of and to set a new frame of reference; one they can draw upon in the face of life’s harshest challenges. Everyday disappointments and setbacks seem small when you’ve been to the other side of hell and made it back as a victor. In SPARTAN UP! De Sena paints a picture of how he created the Spartan way of life, beginning with an unexpected challenge by a friend that got him back into shape through endurance racing. After that first race, De Sena completed more than 50 ultramarathons (in conditions ranging from -30 to 120 degrees) and 14 Ironman events, including the 135-mile Badwater ultramarathon, the 140.6 Lake Placid Ironman, and a 100-mile Vermont trail run—in a single week. The harder the race the more he loved it; he was hooked.SPARTAN UP! is more than an insider’s view of the world of obstacle racing, it’s a manual for the Spartan way of life, including :• Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your mind. Turn your pain into an outboard motor to drive you forward. • Tossing your cookies: The Cookie Test can teach you how to overcome the need for immediate gratification and help you prosper in the long term. • Changing your frame of reference: Reset your inner default as an antidote to dissatisfaction and the insatiable need for “more.” • Getting Spartan fit: Survival of the Fittest means training outside the gym for strength, endurance and flexibility throughout the entire body—and don’t forget those burpees! • Moving mountains: Whether metaphorical mountains or the ones on which Spartans race, what you think are your limits can be a mere starting point for transformation. Age, gender, and physical ability are no barrier and finishers become entirely new people, without limitations, living life to the fullest. That’s why the Spartans say: “You’ll know at the finish line.” JOE DE SENA is a cofounder of Spartan Race, which began as an obstacle race based on the extreme spirit of the legendary Death Race, and has become a multi-million dollar global lifestyle company in less than 10 years. It was voted Outside magazine’s Best Obstacle Race. In one year’s time he competed in the Raid International Ukatak in Canada; the IditaSport in Alaska; the Odyssey Adventure Race and the OAR Beast of the East, both in Virginia; the Raid the North Extreme in Newfoundland, the Adrenaline Rush in Ireland and the Discovery Channel World Championships in Switzerland. He resides in Vermont with his family. For more information, please visit www.spartanupthebook.com.