For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees.  It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

    Evidence for the growing significance of logotherapy includes institutes, societies and professorships in many countries of the world, as well as conferences and publications. On the Theory and Therapy of Neuroses: An Introduction to Logotherapy and Existential Analysis, the translation of Viktor Frankl's Theorie und Therapie der Neurosen by James M. DuBois, will allow for the first time English-only readers to experience this essential text on logotherapy.

    This little book aims to give a certain perspective on the subject of language rather than to assemble facts about it. It has little to say of the ultimate psychological basis of speech and gives only enough of the actual descriptive or historical facts of particular languages to illustrate principles. Its main purpose is to show what I conceive language to be, what is its variability in place and time, and what are its relations to other fundamental human interests-the problem of thought, the nature of the historical process, race, culture, art. Contents: Language Define; The Elements of Speech; The Sounds of Language; Form in Language; Grammatical Processes; Form in Language; Grammatical Concepts; Types of Linguistic Structure; Language as a Historical Product: Drift; Language as a Historical Product: Phonetic Law; How Languages Influence Each Other; Language, Race and Culture; and Language and Literature.

    of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Nothing less than a manifesto for a new social and psychological revolution to save our threatened planet, this book is a summary of the penetrating thought of Eric Fromm. His thesis is that two modes of existence struggle for the spirit of humankind: the having mode, which concentrates on material possessions, power, and aggression, and is the basis of the universal evils of greed, envy, and violence; and the being mode, which is based on love, the pleasure of sharing, and in productive activity. To Have Or to Be? is a brilliant program for socioeconomic change.>

    Education is the platform for our success or failure, but is our system still fit for purpose? Will our children be equipped to face the challenges the future holds: the rapidly changing employment patterns and the global environmental, economic and social crises ahead of us? Or will our children grow up to resent their school years and blame them for their unfulfilled potential and achievement?Creating Tomorrow's Schools Today explores these questions in the context of early schooling and primary education, presents powerful arguments for change and highlights strategies that offer a solution.

    This is how engineers calculate your quality of living, how corporations determine your needs, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life.What you learn may surprise you, amuse you, or even enrage you. But there's one thing you won't be able to deny: Numbers Rule Your World...An easy read with a big benefit. --Fareed Zakaria, CNNFor those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics. --Ian Ayres, Yale professor and author of Super Crunchers: Why Thinking By Numbers is the New Way to Be Smart A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal. --John Sall, Executive Vice President, SAS InstituteLittle did I suspect, when I picked up Kaiser Fung's book, that I would become so entranced by it - an illuminating and accessible exploration of the power of statistical analysis for those of us who have no prior training in a field that he explores so ably. --Peter Clarke, author of Keynes: The Rise, Fall, and Return of the 20th Century's Most Influential EconomistA tremendous book. . . . If you want to understand how to use statistics, how to think with numbers and yet to do this without getting lost in equations, if you've been looking for the book to unlock the door to logical thinking about problems, well, you will be pleased to know that you are holding that book in your hands. --Daniel Finkelstein, Executive Editor, The Times of LondonI thoroughly enjoyed this accessible book and enthusiastically recommend it to anyone looking to understand and appreciate the role of statistics and data analysis in solving problems and in creating a better world. --Michael Sherman, Texas A&M University, American Statistician

    As such, it should not be confused with the many abridgements that omit key sections.The book presents lucid descriptions of human mental activity, with detailed considerations of the stream of thought, consciousness, time perception, memory, imagination, emotions, reason, abnormal phenomena, and similar topics. In its course it takes into account the work of Berkeley, Binet, Bradley, Darwin, Descartes, Fechner, Galton, Green, Helmholtz, Herbart, Hume, Janet, Kant, Lange, Lotze, Locke, Mill, Royce, Schopenhauer, Spinoza, Wundt, and scores of others. It examines contrasting interpretations of mental phenomena, treating introspective analysis, philosophical interpretations, and experimental research.It remains unsurpassed today as a brilliantly written survey of William James’ timeless view of psychology.

    While such visualizations can better inform us, they can also deceive by displaying incomplete or inaccurate data, suggesting misleading patterns—or simply misinform us by being poorly designed, such as the confusing “eye of the storm” maps shown on TV every hurricane season.Many of us are ill equipped to interpret the visuals that politicians, journalists, advertisers, and even employers present each day, enabling bad actors to easily manipulate visuals to promote their own agendas. Public conversations are increasingly driven by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie teaches us how to do just that.

    No previous knowledge of statistics is assumed, and mathematical background is assumed to be minimal (lowest-level high-school algebra). This text may be used in a one or two course sequence. Such sequences are commonly required of social science graduate students in sociology, political science, and psychology. Students in geography, anthropology, journalism, and speech also are sometimes required to take at least one statistics course.

    Politicians and marketers present shoddy evidence for dubious claims all the time. But smart people make mistakes too, and when it comes to statistics, plenty of otherwise great scientists--yes, even those published in peer-reviewed journals--are doing statistics wrong."Statistics Done Wrong" comes to the rescue with cautionary tales of all-too-common statistical fallacies. It'll help you see where and why researchers often go wrong and teach you the best practices for avoiding their mistakes.In this book, you'll learn: - Why "statistically significant" doesn't necessarily imply practical significance- Ideas behind hypothesis testing and regression analysis, and common misinterpretations of those ideas- How and how not to ask questions, design experiments, and work with data- Why many studies have too little data to detect what they're looking for-and, surprisingly, why this means published results are often overestimates- Why false positives are much more common than "significant at the 5% level" would suggestBy walking through colorful examples of statistics gone awry, the book offers approachable lessons on proper methodology, and each chapter ends with pro tips for practicing scientists and statisticians. No matter what your level of experience, "Statistics Done Wrong" will teach you how to be a better analyst, data scientist, or researcher.

    This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python.You'll work with a case study throughout the book to help you learn the entire data analysis process—from collecting data and generating statistics to identifying patterns and testing hypotheses. Along the way, you'll become familiar with distributions, the rules of probability, visualization, and many other tools and concepts.Develop your understanding of probability and statistics by writing and testing codeRun experiments to test statistical behavior, such as generating samples from several distributionsUse simulations to understand concepts that are hard to grasp mathematicallyLearn topics not usually covered in an introductory course, such as Bayesian estimationImport data from almost any source using Python, rather than be limited to data that has been cleaned and formatted for statistics toolsUse statistical inference to answer questions about real-world data

    With it you can prime yourself with the key concepts of statistics before getting involved in the associated calculations. Using words and diagrams instead of figures, formulae and equations, Derek Rowntree makes statistics accessible to those who are non-mathematicians. And just to get you into the spirit of things. Rowntree has included questions in his argument; answer them as you go and you will be able to tell how far you have mastered the subject.