The Attention Merchants: The Epic Scramble to Get Inside Our Heads


Tim Wu - 2016
    In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains


Robert H. Lustig - 2017
    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

A Thousand Naked Strangers: A Paramedic's Wild Ride to the Edge and Back


Kevin Hazzard - 2016
    A failed salesman turned local reporter, he wanted to test himself, see how he might respond to pressure and danger. He signed up for emergency medical training and became, at age twenty-six, a newly minted EMT running calls in the worst sections of Atlanta. His life entered a different realm—one of blood, violence, and amazing grace.Thoroughly intimidated at first and frequently terrified, he experienced on a nightly basis the adrenaline rush of walking into chaos. But in his downtime, Kevin reflected on how people’s facades drop away when catastrophe strikes. As his hours on the job piled up, he realized he was beginning to see into the truth of things. There is no pretense five beats into a chest compression, or in an alley next to a crack den, or on a dimly lit highway where cars have collided. Eventually, what had at first seemed impossible happened: Kevin acquired mastery. And in the process he was able to discern the professional differences between his freewheeling peers, what marked each—as he termed them—as “a tourist,” “true believer,” or “killer.”Combining indelible scenes that remind us of life’s fragile beauty with laugh-out-loud moments that keep us smiling through the worst, A Thousand Naked Strangers is an absorbing read about one man’s journey of self-discovery—a trip that also teaches us about ourselves.

Why We Make Things and Why It Matters: The Education of a Craftsman


Peter Korn - 2013
    This is not a "how-to" book in any sense. Korn wants to get at the why of craft, in particular, and at the satisfactions of creative work, in general to understand their essential nature. How does the making of objects both reflect and refine our own identities? What is it about craft and creative work that makes them so rewarding? What is the nature of those rewards? How do the products of creative work inform society?

Saving Alex: When I Was Fifteen I Told My Mormon Parents I Was Gay, and That's When My Nightmare Began


Alex Cooper - 2016
    At church and at home, Alex was taught that God had a plan for everyone. But something was gnawing at her that made her feel different. These feelings exploded when she met Yvette, a girl who made Alex feel alive in a new way, and with whom Alex would quickly fall in love.Alex knew she was holding a secret that could shatter her family, her church community, and her life. Yet when this secret couldn’t be hidden any longer, she told her parents that she was gay, and the nightmare began. She was driven from her home in Southern California to Utah, where, against her will, her parents handed her over to fellow Mormons who promised to save Alex from her homosexuality.For eight harrowing months, Alex was held captive in an unlicensed “residential treatment program” modeled on the many “therapeutic” boot camps scattered across Utah. Alex was physically and verbally abused, and many days she was forced to stand facing a wall wearing a heavy backpack full of rocks. Her captors used faith to punish and terrorize her. With the help of a dedicated legal team in Salt Lake City, Alex eventually escaped and made legal history in Utah by winning the right to live under the law’s protection as an openly gay teenager.Alex is not alone; the headlines continue to splash stories about gay conversion therapy and rehabilitation centers that promise to “save” teenagers from their sexuality. Saving Alex is a courageous memoir that tells Alex’s story in the hopes that it will bring awareness and justice to this important issue. A bold, inspiring story of one girl’s fight for freedom, acceptance, and truth.

Priestdaddy


Patricia Lockwood - 2017
    There was the location: an impoverished, nuclear waste-riddled area of the American Midwest. There was her mother, a woman who speaks almost entirely in strange koans and warnings of impending danger. Above all, there was her gun-toting, guitar-riffing, frequently semi-naked father, who underwent a religious conversion on a submarine and discovered a loophole which saw him approved for the Catholic priesthood by the future Pope Benedict XVI - despite already having a wife and children.When the expense of a medical procedure forces the 30-year-old Patricia to move back in with her parents, husband in tow, she must learn to live again with her family's simmering madness, and to reckon with the dark side of a childhood spent in the bosom of the Catholic Church. Told with the comic sensibility of a brasher, bluer Waugh or Wodehouse, this is at the same time a lyrical and affecting story of how, having ventured into the underworld, we can emerge with our levity and our sense of justice intact.

Stuffocation


James Wallman - 2013
    On the way, he goes down the halls of the Elysée Palace with Nicolas Sarkozy, up in a helicopter above Barbra Streisand's house on the California coast, and into the world of the original Mad Men.Through fascinating characters and brilliantly told stories, Wallman introduces the innovators whose lifestyles provide clues to how we will all be living tomorrow, and he makes some of the world's most counterintuitive, radical, and worldchanging ideas feel inspiring – and possible for us all.

The Resilience Project: Finding Happiness through Gratitude, Empathy and Mindfulness


Hugh van Cuylenburg - 2019
    By contrast, back in Australia Hugh knew that all too many children struggled with depression, social anxieties and mental illness. His own little sister had been ravaged by anorexia nervosa.How was it that young people he knew at home, who had food, shelter, friends and a loving family, struggled with their mental health, while these kids seemed so contented and resilient? He set about finding the answer and in time came to recognise the key traits and behaviours these children possessed were gratitude, empathy and mindfulness.In the ensuing years Hugh threw himself into studying and sharing this revelation with the world through The Resilience Project, with his playful and unorthodox presentations which both entertain and inform. Now, with the same blend of humour, poignancy and clear-eyed insight that The Resilience Project has become renowned for, Hugh explains how we can all get the tools we need to live a happier and more fulfilling life.

How Music Works


David Byrne - 2012
    In the insightful How Music Works, Byrne offers his unique perspective on music - including how music is shaped by time, how recording technologies transform the listening experience, the evolution of the industry, and much more.

Insomniac City: New York, Oliver, and Me


Bill Hayes - 2017
    But, at forty-eight years old, having spent decades in San Francisco, he craved change. Grieving over the death of his partner, he quickly discovered the profound consolations of the city's incessant rhythms, the sight of the Empire State Building against the night sky, and New Yorkers themselves, kindred souls that Hayes, a lifelong insomniac, encountered on late-night strolls with his camera.And he unexpectedly fell in love again, with his friend and neighbor, the writer and neurologist Oliver Sacks, whose exuberance--"I don't so much fear death as I do wasting life," he tells Hayes early on--is captured in vignettes throughout. What emerges is a portrait of Sacks at his most personal and endearing, from falling in love for the first time at age seventy-five to facing illness and death (Sacks died of cancer in August 2015).

Coming Clean


Kimberly Rae Miller - 2013
    Kim Miller is an immaculately put-together woman with a great career, a loving boyfriend, and a beautifully tidy apartment in Brooklyn. You would never guess that she spent her childhood hiding behind the closed doors of her family’s idyllic Long Island house, navigating between teetering stacks of aging newspaper, broken computers, and boxes upon boxes of unused junk festering in every room—the product of her father’s painful and unending struggle with hoarding. In this coming-of-age story, Kim brings to life her experience of growing up in a rat-infested home, concealing her father’s shameful secret from friends for years, and of the emotional burden that ultimately led to an attempt to take her own life. And in beautiful prose, Miller sheds light on her complicated yet loving relationship with her parents that has thrived in spite of the odds. Coming Clean is a story about recognizing where we come from and the relationships that define us—and about finding peace in the homes we make for ourselves.

The Diving Bell and the Butterfly


Jean-Dominique Bauby - 1997
    In my case, blinking my left eyelid is my only means of communication.’In December 1995, Jean-Dominique Bauby, editor-in-chief of French ‘Elle’ and the father of two young children, suffered a massive stroke and found himself paralysed and speechless, but entirely conscious, trapped by what doctors call ‘locked-in syndrome’. Using his only functioning muscle – his left eyelid – he began dictating this remarkable story, painstakingly spelling it out letter by letter.His book offers a haunting, harrowing look inside the cruel prison of locked-in syndrome, but it is also a triumph of the human spirit.

A Mother's Reckoning: Living in the Aftermath of Tragedy


Sue Klebold - 2016
    Over the course of minutes, they would kill twelve students and a teacher and wound twenty-four others before taking their own lives.   For the last sixteen years, Sue Klebold, Dylan’s mother, has lived with the indescribable grief and shame of that day. How could her child, the promising young man she had loved and raised, be responsible for such horror? And how, as his mother, had she not known something was wrong? Were there subtle signs she had missed? What, if anything, could she have done differently?   These are questions that Klebold has grappled with every day since the Columbine tragedy. In A Mother’s Reckoning, she chronicles with unflinching honesty her journey as a mother trying to come to terms with the incomprehensible. In the hope that the insights and understanding she has gained may help other families recognize when a child is in distress, she tells her story in full, drawing upon her personal journals, the videos and writings that Dylan left behind, and on countless interviews with mental health experts.   Filled with hard-won wisdom and compassion, A Mother’s Reckoning is a powerful and haunting book that sheds light on one of the most pressing issues of our time. And with fresh wounds from the recent Newtown and Charleston shootings, never has the need for understanding been more urgent.  All author profits from the book will be donated to research and to charitable organizations focusing on mental health issues.

Stranger Than We Can Imagine: Making Sense of the Twentieth Century


John Higgs - 2015
    We can understand innovations like electricity, agriculture and democracy. The twentieth century, in contrast, gave us relativity, cubism, quantum mechanics, the id, existentialism, Stalin, psychedelics, chaos mathematics, climate change and postmodernism. In order to understand such a disorienting barrage of unfamiliar and knotty ideas, Higgs shows us, we need to shift the framework of our interpretation and view these concepts within the context of a new kind of historical narrative. Instead of looking at it as another step forward in a stable path, we need to look at the twentieth century as a chaotic seismic shift, upending all linear narratives.Higgs invites us along as he journeys across a century “about which we know too much” in order to grant us a new perspective on it. He brings a refreshingly non-academic, eclectic and infectiously energetic approach to his subjects as well as a unique ability to explain how complex ideas connect and intersect—whether he’s discussing Einstein’s theories of relativity, the Beat poets' interest in Eastern thought or the bright spots and pitfalls of the American Dream.

The Lies That Bind: Rethinking Identity


Kwame Anthony Appiah - 2018
    Religion. Race. Nationality. Class. Culture. Such affiliations give contours to our sense of self, and shape our polarized world. Yet the collective identities they spawn are riddled with contradictions, and cratered with falsehoods.Kwame Anthony Appiah’s "The Lies That Bind" is an incandescent exploration of the nature and history of the identities that define us. It challenges our assumptions about how identities work. We all know there are conflicts between identities, but Appiah shows how identities are created by conflict. Religion, he demonstrates, gains power because it isn’t primarily about belief. Our everyday notions of race are the detritus of discarded nineteenth-century science. Our cherished concept of the sovereign nation―of self-rule―is incoherent and unstable. Class systems can become entrenched by efforts to reform them. Even the very idea of Western culture is a shimmering mirage.From Anton Wilhelm Amo, the eighteenth-century African child who miraculously became an eminent European philosopher before retiring back to Africa, to Italo Svevo, the literary marvel who changed citizenship without leaving home, to Appiah’s own father, Joseph, an anticolonial firebrand who was ready to give his life for a nation that did not yet exist, Appiah interweaves keen-edged argument with vibrant narratives to expose the myths behind our collective identities.These “mistaken identities,” Appiah explains, can fuel some of our worst atrocities―from chattel slavery to genocide. And yet, he argues that social identities aren’t something we can simply do away with. They can usher in moral progress and bring significance to our lives by connecting the small scale of our daily existence with larger movements, causes, and concerns.Elaborating a bold and clarifying new theory of identity, "The Lies That Bind" is a ringing philosophical statement for the anxious, conflict-ridden twenty-first century. This book will transform the way we think about who―and what―“we” are.