For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

    

    Provocative and eye-opening, Why Our Decisions Don’t Matter is one of three slim selections of philosophical texts and excerpts—along with Why We Need Love and Why We Fight—introduced and contextualized by acclaimed author Simon Van Booy (Love Begins in Winter, The Secret Lives of People in Love).

    Castaneda has come to be seen as an anthropologist of the soul, showing us that the inner world has its own inaccessible mountains, forbidding deserts and awesomely beautiful dangers which we are all called to confront. This audio program presents the first two and the best known titles in the Don Juan series, the Teachings of Don Juan and A Separate Reality. Listen -- and marvel -- as you are drawn into a breathtaking world of magical reality and ultimate truth from one of the most influential writers of our time.

    The way we think about leadership, for instance, has shifted radically from the genius of great entrepreneurs like Rockefeller, Carnegie and Ford, through leadership as a science, leadership that releases human potential, the leader as strategist and warrior, customer champion, globalist and shareholder advocate, to, more recently, leadership as stewardship of the environment. Hundreds of models have been developed to track, measure and forecast business solutions, but as fashions shift how can we apply them in real organizations that have to succeed outside the classroom? 10 Management Models is taken from the book, 100+ Management Models by the same authors.

    Quotes selected and arraigned for specific real life circumstances. Table of contents: Honesty and TruthKarmaEthics and MoralityIntegrityCharacterConscienceFairnessPrinciples & ValuesTrust BetrayalHuman NatureAnger and BitternessA Call to ActionDesireDoing what is inside you: ConfidencePersistence and PerseveranceTrying and SucceedingNurture your thoughtsWorkBe Inspired and MotivatedSocratesPlatoAristotleNietzscheGandhiCiceroEinsteinCamusConfucius

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    Goswami uses this same duality to explore what he calls “quantum thinking,” which focuses on two levels of thinking—the conscious mind of actuality and the unconscious mind of possibility. He then poses questions that probe the wellspring of creation that exists in each of us. What is creativity? Can anyone be creative? What kinds of creativity are there? And through this inquiry, he lays out a guidebook for understanding the power of the mind to access creativity in a whole new way.       Combining the art of creativity with the objectivity of science, Quantum Creativity uses empirical data to support this new method of thinking and outlines how to harness our innate abilities in order to live more creatively. In short, Goswami teaches you how to think quantum to be creative.

    You have a message, story, or experience that’s going to change the world. And the fact is, I didn't need to tell you that. You’ve known it all your life. Problem is: you haven’t gotten to to your dreams yet because you’ve been told it that “slow and steady wins the race.” It doesn’t. Speed wins. And successful people build their lives around “Strategic Sprints.” So imagine for a moment what it would be like to have the power to accelerate your success. Imagine being able to change anything in your life and to have total control over your mind, your body, your emotions, your relationships, and your future. What if you could invest just three short weeks to become the person you want to be? What if you could quickly accomplish your goals and simultaneously increase your income and impact? What if you had a secret formula for accomplishing any goal...no matter how hard? You’d win every time. This book is about winning. Every time.

     I have described the fundamental concepts of Price Action in the Part I, the basic knowledge which any trader needs. In Part II, I have illustrate seven TRAP setups you can find on any chart, along with examples and studies for you to better understand the TRAP concept. The only consistent setup you will find on every day, every market and every time frame. • Common Trap • The “Stop-Loss” Trap • “The Giant” Trap • “Failed Breakout” Trap • “Back to Back” Trap (Double-Trap) • News Trap • Morning Specials Trap setups come with minimal risk and maximum potential reward. It’s very simple to understand and exploit. This EBook is written in simplest English, that everybody can understand the complexity of market within 1 week.

    Western psychotherapy aims largely to help us eliminate neurotic traits formed in childhood and adapt to society. In contrast, the Sufi goal is ultimately spiritual: Yes, we need to transform our negativity and be effective in the world; but beyond that, we need to reach a state of harmony with the Divine. Full of stories, poetry, meditations, journaling exercises, and colorful everyday examples, this book will open the heart, nourish the self, and quicken the soul.

    Explores Tibetan Buddhism as part of a spiritual and physical journey to Mount Kailash, holiest of the Himalayan mountains, to reach sacred graveyards, majestic monasteries, and meditation caves.

     • HOPENOTES -- brief inspirational insights on scripture and how they apply to your everyday living. • Hope for Today devotionals -- encouraging insights from Joel and Victoria that focus on the principles and promises of God. • Topical Scriptures -- a special section with verses to pray over during critical moments of your life. • The Blessing -- Joel and Victoria's prayer for you that both proclaims and claims the promises of the Bible. • This Is My Bible Pledge -- our declaration that His Word is full of divine truths and abundant promises for your future.

    Dyer brings you this extraordinary true story about two ordinary people whose lives were touched by miracles–and he shows us what these miracles can teach all of us.