The Story of Coca Cola


Valerie Bodden - 2008
    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Freakonomics: Rejuvenating the Self-Destructive Global Economy


Dan Nathaniel Brown - 2006
    

So You've Retired: A Practical Guide For Your Happy Retirement


Olivia Greenwell - 2016
     Approaching or beginning retirement is a milestone event. For most of our lives retirement feels like it’s on the distant horizon, something to think about tomorrow rather than today. When the day finally does arrive, for many it can feel a little daunting and overwhelming – how should one spend all this new found free time? Olivia Greenwell has the answers, with friendly advice on: How to navigate your way through the questions you may have New opportunities that could present themselves in retirement How to find further information on the exciting opportunities presented As you experience the wonderful peace and contentment of retirement, this book will help you discover what makes you happy, and how to enjoy your life to the fullest. What are you waiting for? Start living the retirement you always dreamt of, by uncovering all the tools you need today!

It's All News to Me


Jeremy Vine - 2012
    He also explains what it's like presenting Radio 2's lunchtime show and talking to 6 million listeners - people who, as he puts it have better stories than we do. Written in Jeremy's unmistakably lively and self-deprecating voice, It's All News to Me paints a vivid picture of what it's like to be trapped inside the BBC - arguably the most interesting organisation in the country - for 25 years

RESET: Regaining India’s Economic Legacy


Subramanian Swamy - 2019
    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.

The Ethical Capitalist: How to Make Business Work Better for Society


Julian Richer - 2018
    Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive. When should – and shouldn’t – the state intervene in the workings of commercial enterprises? What does business as a whole owe back to the wider community? Is the relationship between leaders of big corporations and politicians too cosy, and, if so, what is to be done about it?At heart, The Ethical Capitalist is a plea for a new sense of moral purpose in business. If that takes hold, Julian Richer believes, we might just save capitalism from itself.

Loathe Thy Neighbour (Leading Britain's Conversation)


James O'Brien - 2014
    It feeds a whole industry of commentators, pundits and politicians who take great delight in whipping us all into a frenzy, speaking for the ‘ordinary people’. But, when ugly prejudices are being fed by professionals grown fat on the fear and fury of their consumers, it is time to stop and ask whether the faceless group of immigrants really exists – or whether it just appeals to our basest fears.In this lively polemic, James O’Brien brings some common sense back into the discussion. Some people want to be frightened. They thrive on anger and division and upset. But many people don’t, and it is they who are most let down – most insulted – by the immigration debate. We don’t need to buy into this myth. There is no such thing as ‘immigrants’. There is no ‘they’. There is only ‘we’.

The Namo Story: A Political Life


Kingshuk Nag - 2013
    From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of the its most popular and controversial state chief ministers, Modis mantra of change and development is gradually finding many takers. Though he evokes vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing towards the centre stage, making the 2014 General Elections look more like a Presidential system where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary politician who is poised to take on a new role in the coming years.

Where There's a Will: Who Inherited What and Why


Stephen M. Silverman - 1991
    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

Sonic Boom: Globalization at Mach Speed


Gregg Easterbrook - 2009
    So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

John F. Kennedy’s Women: The Story of a Sexual Obsession


Michael O'Brien - 2011
    Kennedy has been more carefully scrutinized. Michael O’Brien, who knows as much about Kennedy as any historian now writing, here takes a comprehensive look at the feature of Camelot that remained largely under the radar during the White House years: Kennedy’s womanizing. Indeed, O’Brien writes, Kennedy’s approach to women and sex was near pathological, beyond the farthest reaches of the media’s imagination at the time. The record makes for an astonishing piece of presidential history.---Michael O’Brien was born in Green Bay, Wisconsin, and studied at the University of Notre Dame and the University of Wisconsin at Madison, where he received a Ph.D. in history. He is the author of the widely praised John F. Kennedy: A Biography, a full-scale study based on eleven years’ research into letters, diaries, financial papers, medical records, manuscripts, and oral histories; and a concise analytical life of the president, Rethinking Kennedy. He is now emeritus professor of history at the University of Wisconsin, Fox Valley, and lives in Door County, Wisconsin.

The House of Getty


Russell Miller - 1985
    Married and divorced five times, he had five sons, and yet was cheated of his dearest ambition-to found an oil dynasty. His angelic youngest son died at age twelve after years of illness. Of the remaining four sons, three proved to be hopeless businessmen and, one by one, dropped out of Getty Oil. Only one had the talent to take the helm of the family business, and he was groomed for the part. And then he killed himself.With his cherished hopes of a family dynasty crushed, John Paul built a magnificent museum as a monument for all time to his success. But money tainted even his philanthropy; the Getty Museum has become feared for its wealth and ability to pillage the art market. In the maneuvering that followed John Paul's death, Getty Oil was sold; Texaco acquired it for $9.9 billion, the biggest corporate takeover in history.Award-winning journalist and writer Russell Miller has broken the embargo of silence that has surrounded the Gettys to bring us the extraordinary and often disturbing story of a unique American family. From the pioneering days in the Oklahoma oil fields to the bitter struggles over Getty Oil, we follow the rise and fall of three generations-all apparently cursed with the Midas touch.

Investing For Beginners (Introduction to Investing)


David Cohne - 2015
    Pensions have almost completely disappeared and the financial future of Social Security has many worried. This book shows you how to take control of your own future by teaching you the fundamentals of investing.Many people are afraid to put their hard earned money in the stock market because they don’t want to lose it all. This book shows you how to invest your money for growth instead of treating the stock market like a slot machine and just hoping to get lucky. Inside the book you will discover: The basics of what the stock market is and how it works The differences between passive and active investing The differences between stocks, bonds, and cash All about mutual funds and other types of funds What you need to know about the economy to make good investments How to plan for retirement All about risk And Much More This quick start guide will help you go from knowing very little about investing to being confident in starting your own investment in your retirement.If you are looking for a get rich quick scheme, this book isn’t for you. But, if you want to learn about how to invest and the best ways to plan for your retirement, this book will start you on the path of taking control of your own future.The sooner you get your copy, the sooner you can start your personal investment education. Don’t wait another second. Get Your Copy Right Now

Warren Buffett: The Life, Lessons & Rules For Success


Influential Individuals - 2017
    With a net worth of $77.1 billion, the billionaire investor's fabled business acumen has inspired everything from investment books to college courses. He is known to favor long-term investment strategies, like dollar cost averaging, which encourages the regular purchase of the same investment over time. He also has long-standing holdings in the Coca-Cola Company, Apple, and American Express among others. His now infamous letters to Berkshire Hathaway shareholders help shed light into how the man they call the “Oracle of Omaha,” reads the tealeaves.This book takes a look at Buffett’s life. From humble beginnings in Omaha, up to present day where the 86 year old is still going strong. We take a look at his first taste of business at the ripe old age of 6, following on with his major successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING*  25 Most Memorable Quotes & 15 Success Principles to Live by Don't wait, grab your copy today!

Joy of Business


Simone Milasas - 2012
    It can be the adventure of LIVING. Australia's Simone Milasas is a dynamic business leader with a difference. She is the worldwide coordinator of Access Consciousness (www.accessconsciousness.com), the founder of Good Vibes For You (www.goodvibesforyou.com), and the creative spark that ignited The Joy of Business (www.accessjoyofbusiness.com). "I LOVED reading this book. It has changed so many things for me. I see the places in business where I stuck only one toe in the water rather than choosing the adventure of immersing my whole body and being. I have also become more aware of how to communicate with people whose style of communication is different from mine. Holy moly, that is huge! Thank you, Simone, for reminding me of how differently I do business and that anything is possible-no matter what anyone else says.' -Diva Diaz, Australia.