What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    He broke their dreams. But they came back stronger.‘Terrie and Paul are two of the bravest people I have ever met. I have only shared the briefest glimpse into the true horrors this brother and sister have endured, but I rarely come across cases this bad. After the unspeakable abuse and shocking betrayals, two incredible human beings came through – to inspire us all.’Sara Payne OBE, co-founder of Phoenix SurvivorsTerrie and Paul’s step-father had been living with them for six months when the abuse and grooming began. What started as innocent conversations and goodnight kisses quickly developed into something far darker and depraved.Everyday Terrie was assaulted and abused; her rapes were photographed, filmed and shared. Paul was regularly taunted and mercilessly beaten. But despite the bruises and the scars, and the desperate pleas for help, no one saw their pain.But through it all they stuck together, battling for their childhoods for over a decade and masterminding creative ways to outwit their stepfather and buy themselves fleeting moments of joy.In March 2013, thirty years on, Terrie and Paul made the brave decision to give up their right to anonymity to tell of the years of abuse they endured at the hands of their recently convicted step-father and raise awareness for the ongoing battle for justice for victims of child abuse. A powerful testament of what can be achieved through courage and love, this is their inspiring story.

    

    

    This work tells the story of this one-off guitarist who came to prominence through the debauchery and stellar chart success of the American west coast's Guns N' Roses. Full description

    Author Michael Bazzell has been well known in government circles for his ability to locate personal information about anyone through the internet. In Hiding from the Internet: Eliminating Personal Online Information, he exposes the resources that broadcast your personal details to public view. He has researched each source and identified the best method to have your private details removed from the databases that store profiles on all of us. This book will serve as a reference guide for anyone that values privacy. Each technique is explained in simple steps. It is written in a hands-on style that encourages the reader to execute the tutorials as they go. The author provides personal experiences from his journey to disappear from public view. Much of the content of this book has never been discussed in any publication. Always thinking like a hacker, the author has identified new ways to force companies to remove you from their data collection systems. This book exposes loopholes that create unique opportunities for privacy seekers. Among other techniques, you will learn to: Remove your personal information from public databases and people search sites Create free anonymous mail addresses, email addresses, and telephone numbers Control your privacy settings on social networks and remove sensitive data Provide disinformation to conceal true private details Force data brokers to stop sharing your information with both private and public organizations Prevent marketing companies from monitoring your browsing, searching, and shopping habits Remove your landline and cellular telephone numbers from online websites Use a credit freeze to eliminate the worry of financial identity theft and fraud Change your future habits to promote complete privacy and anonymity Conduct a complete background check to verify proper information removalConfigure a home firewall with VPN Kill-SwitchPurchase a completely invisible home or vehicle

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.

    

    This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government. But this is the first book about something much more fundamental: how the internet is transforming the nature of our collective intelligence and how we understand the world.Reinventing Discovery tells the exciting story of an unprecedented new era of networked science. We learn, for example, how mathematicians in the Polymath Project are spontaneously coming together to collaborate online, tackling and rapidly demolishing previously unsolved problems. We learn how 250,000 amateur astronomers are working together in a project called Galaxy Zoo to understand the large-scale structure of the Universe, and how they are making astonishing discoveries, including an entirely new kind of galaxy. These efforts are just a small part of the larger story told in this book--the story of how scientists are using the internet to dramatically expand our problem-solving ability and increase our combined brainpower.This is a book for anyone who wants to understand how the online world is revolutionizing scientific discovery today--and why the revolution is just beginning.

    You'll learn how to incorporate existing data sources into semantically aware applications and publish rich semantic data. Each chapter walks you through a single piece of semantic technology and explains how you can use it to solve real problems. Whether you're writing a simple mashup or maintaining a high-performance enterprise solution,Programming the Semantic Web provides a standard, flexible approach for integrating and future-proofing systems and data. This book will help you:Learn how the Semantic Web allows new and unexpected uses of data to emergeUnderstand how semantic technologies promote data portability with a simple, abstract model for knowledge representationBecome familiar with semantic standards, such as the Resource Description Framework (RDF) and the Web Ontology Language (OWL)Make use of semantic programming techniques to both enrich and simplify current web applications

    But that's not his identity. To the world, he is India's youngest patent holder for inventing variants of chess for six, twelve and sixty players.Have you heard of the Army Major who was declared dead in the Kargil war, but is India's first blade runner today?Do you think a woman without hands can be one of India's leading painters?What is the first thought that comes to your mind when you see a differently-abled person? Pity? Sympathy?The real-life success stories of fifteen differently-abled people charted in Because Life is a Gift will make you think otherwise. You will sense pride replace all feelings of pity and sympathy for they have fought against all odds to achieve their dreams.This book is a tribute to their courage, passion and zest for life. They will challenge your notion of the impossible. They will inspire you to live life to the fullest, because life is truly a gift.

    We are then forced to re-live the moments we have spent decades burying beneath amicable smiles and a false sense of security. This is my story; one shrouded in as much truth as my mind can tolerate. My story may mean nothing to you, but I believe, that if these words were to fall into the right hands, then they could have the potential to change someone’s life, someone’s mind. At a young age I learned what it meant to carry the scorching secrets of a fiery hell. For years I allowed the flames to consume my mind as I proceeded to live a life devoted to destruction and chaos. I blamed my mother. I blamed the men that raped me. I blamed the woman that refused to love me back. But when the smoke cleared, the mirror on the wall only painted a single reflection, that of myself. So, when the big bad wolf no longer blows, yet the house still falls, who will I have to blame then? Only me.

    That's why Elizabeth Castro has written HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide, an update to her blockbuster guide to HTML 4. You'll find all the concise, practical advice--and fun examples--that made the first edition a worldwide bestseller, plus entirely new coverage of debugging, JavaScript, and using tables for page layout, and an expanded section on Cascading Style Sheets.Like all the books in the Visual QuickStart series, this one breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code. The book presumes no prior knowledge of HTML, making it the perfect introduction for beginners. But its tabbed format and info-packed appendixes (on special HTML characters and Web-safe colors, for example) also make it a handy and indispensable reference for those who build Web pages for a living. Find out why Amazon called the previous edition a "dream guide" to HTML.

    Targets beginning to intermediate Excel users seeking real-world examples of how they can use Excel's powerful built-in functions Shows readers how to use Excel functions in formulas to help them decide between buying and leasing a car, calculate mortgage costs, compute grades, evaluate investment performance, figure college expenses, and more Gives explanations and examples of real-world situations Provides an abbreviated discussion of an additional 200 functions Excel commands nearly 90 percent of the market for spreadsheet applications; although this book is written for Excel 2003, the functions described are in earlier versions as well

    Requiring only basic algebra and trigonometry, the new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice. This edition contains greatly expanded and updated material on the Internet, cell phones, and wireless technologies. Practical skills like testing and troubleshooting are integrated throughout. A brand-new Laboratory & Activities Manual provides both hands-on experiments and a variety of other activities, reflecting the variety of skills now needed by technicians. A new Online Learning Center web site is available, with a wealth of learning resources for students. An Instructor Productivity Center CD-ROM features solutions to all problems, PowerPoint lessons, and ExamView test banks for each chapter.