With exclusive insights from their friends, families, teammates and managers – including interviews with managers Luiz Felipe Scolari and Vicente del Bosque – Caioli presents a unique insight into what makes a modern player not just successful, but truly great.

    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    What is behind the success of the buccaneering balloonist, the tabloids’ favorite celebrity nude, the "grinning jumper," and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience with Branson, Tom Bower has uncovered a different tale than the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson—his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the center of Branson’s operations in his Holland Park home, this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower’s biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of swiping for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson’s enterprises and investments up to his failed bid for Northern Rock.

    Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves. And we lack a conscientiously developed appreciation of what it means to us. In other words, as Harry Frankfurt writes, "we have no theory."Frankfurt, one of the world's most influential moral philosophers, attempts to build such a theory here. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt proceeds by exploring how bullshit and the related concept of humbug are distinct from lying. He argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. In fact, bullshit need not be untrue at all.Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Frankfurt concludes that although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the practitioner's capacity to tell the truth in a way that lying does not. Liars at least acknowledge that it matters what is true. By virtue of this, Frankfurt writes, bullshit is a greater enemy of the truth than lies are.

    Another thing that makes Japan unique in the gaming world is the prevalence of game arcades. While the game arcade scene has died in the U.S., there are 9,500 "game centers" in Japan with more than 445,000 game machines. Arcade Mania introduces overseas readers to the fascinating world of the Japanese gemu senta. Organized as a guided tour of a typical game center, the book is divided into nine chapters, each of which deals with a different kind of game, starting with the UFO catchers and print club machines at the entrance and continuing through rhythm games, fighting games, shooting games, retro games, gambling games, card-based games, and only-in-Japan games. Covering classic games from Space Invaders to Street Fighter, games that are familiar to Americans in their home console versions (Rock Band, Guitar Hero and Dance, Dance Revolution), as well as the unique, quirky games found only in Japan, Arcade Mania is crammed full of interviews with game makers and star players, and packed with facts about the history, background and characteristics of each game, all lavishly illustrated with photographs and game graphics. This book is a must-have for gamers everywhere.

    Fighting against your opponent and fighting against your own inner demons become one in the same. Those who survive both in and out of the ring are beloved worldwide, and those who do not spiral downward into drugs, prison, and even murder. This title tells the legendary tale of Johnny Tapia's life.

    Two-color throughout.

    The book explains why some people are more susceptible to these beliefs than others and how they are produced by recognizable and predictable psychological processes.Featuring examples such as the 9/11 terrorist attacks and climate change, The Psychology of Conspiracy Theories shows us that while such beliefs are not always irrational and are not a pathological trait, they can be harmful to individuals and society.

    Now with a new introduction, this treasure of Emmet Fox's wise and inspirational gems offers enduring spiritual truth and practical advice for mining the gold to be found in our daily lives. Included here, also, are real-life examples of those who have followed Fox's signposts to happier living.Fox's friendly, commonsense suggestions have shown millions how to get the most out of our life and provide new spiritual strength to those who use his techniques for personal meditation.

    With more than 250 blueprints, 500 photographs and illustrations, and ten stunning gatefolds, Star Wars: The Blueprints is a deluxe volume that reveals the work of the engineers, designers, and artists who dreamed up the look and feel of the Star Wars universe. Best-selling author J. W. Rinzler explores the complex process of envisioning and creating the Star Wars films throughout this collection. Witness first-hand the technical expertise and jaw-dropping detail involved in every part of the process, from concept sketches to final scenes. Star Wars: The Blueprints showcases the transformation of careful technical drawings to now-iconic sets--the rebel blockade runner, the Millennium Falcon , the bridge of General Grievous’s flagship, Jabba the Hutt’s throne room, and many others. Meticulously researched and packed with gorgeous artwork and little-known details, Star Wars: The Blueprints tells the story of the brilliant minds and technical prowess that brought this extraordinary epic to life.

    'Super Juice Me! 28-Day Juice Plan' has been specifically designed for those who need to lose a lot of weight and/or who need to make considerable changes to their health. Jason Vale challenges anyone suffering from overweight or a lifestyle disease, to try it on for size. His most comprehensive juice programme to date comes off the back of his ground-breaking and critically acclaimed film, 'Super Juice Me! The Big Juice Experiment'. In the film eight people with twenty-two different diseases between them, lived on nothing but freshly extracted juice for 28 days. Jason wanted to test what effect, if any, living on a juice only diet for 28-days would have on their diseases and overall health. At the end of the Super Juice Me! Big Juice Experiment every person experienced positive changes to their health conditions; one person even lost 38lbs in just those 28 days. Jason says 'Give Me 28-Days and I ll Give You Back Your Life.' The book contains: The Full 'Super Juice Me! 28-Day Juice Plan', the 28-Day Journal To Track Your Progress, The Right Psychology For Success, Why Medical Drugs Aren t Always The Answer, Exactly What To Do After You ve Been Super Juiced!, a Full Q&A Section plus a Full Shopping List And Much More ..

    Forced by events that leave her to fend for herself as a teenager, she evolves into a money-hungry vixen as an adult. Using her physical attributes to lead a suspect lifestyle, Honey treats men like toys—good for a while, but always disposable.That is until she meets handsome and charismatic Khalil Graves, an up-and-coming filmmaker who's desperately trying to escape the demons of his painful childhood. Already engaged, Khalil can't seem to shake his attraction to Honey. What he doesn't realize is that he's a pawn in Honey's plan for revenge.Honey's attempt at vengeance quickly unravels, complicated by her possible involvement in a murder and a devious plot to score a payday lucrative enough to free her from her unsavory lifestyle.In A Taste of Honey, Essence bestselling author Darren Coleman delivers another sizzling, drama-filled tale that is sure to take his reputation for delivering page-turners to another level.

    To its adherents, it is an elegant statement about learning from experience. To its opponents, it is subjectivity run amok.In the first-ever account of Bayes' rule for general readers, Sharon Bertsch McGrayne explores this controversial theorem and the human obsessions surrounding it. She traces its discovery by an amateur mathematician in the 1740s through its development into roughly its modern form by French scientist Pierre Simon Laplace. She reveals why respected statisticians rendered it professionally taboo for 150 years—at the same time that practitioners relied on it to solve crises involving great uncertainty and scanty information (Alan Turing's role in breaking Germany's Enigma code during World War II), and explains how the advent of off-the-shelf computer technology in the 1980s proved to be a game-changer. Today, Bayes' rule is used everywhere from DNA de-coding to Homeland Security.Drawing on primary source material and interviews with statisticians and other scientists, The Theory That Would Not Die is the riveting account of how a seemingly simple theorem ignited one of the greatest controversies of all time.

    Nobody is perfect. And that includes five of the greatest scientists in history—Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein. But the mistakes that these great luminaries made helped advance science. Indeed, as Mario Livio explains, science thrives on error, advancing when erroneous ideas are disproven.As a young scientist, Einstein tried to conceive of a way to describe the evolution of the universe at large, based on General Relativity—his theory of space, time, and gravity. Unfortunately he fell victim to a misguided notion of aesthetic simplicity. Fred Hoyle was an eminent astrophysicist who ridiculed an emerging theory about the origin of the universe that he dismissively called “The Big Bang.” The name stuck, but Hoyle was dead wrong in his opposition.They, along with Darwin (a blunder in his theory of Natural Selection), Kelvin (a blunder in his calculation of the age of the earth), and Pauling (a blunder in his model for the structure of the DNA molecule), were brilliant men and fascinating human beings. Their blunders were a necessary part of the scientific process. Collectively they helped to dramatically further our knowledge of the evolution of life, the Earth, and the universe.