In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    Look out below as the rest become reality." Jim Puplava, host, financialsense.com ____________ A year after Conquer the Crash published, stock markets around the world fell precipitously. The rebound of the last six months has convinced some that we are leaving the bear market behind and entering a bull market and economic boom. In this expanded and updated Second Edition of the New York Times bestseller, Prechter returns to provide answers as to what lies ahead. He provides updated economic and market analysis, shows you how to take steps to protect, survive, and prosper and asks, contrary to what most market analysts believe, whether the depression is truly at an end? The expanded and updated edition includes a new 50 page supplement plus current Safety Sources. Written by a leading expert on investing in bear markets, this book is a timely and insightful guide for anyone looking to protect and make money in today's financial markets.Praise for the first edition:..".I am saying that this is 'must reading' for anyone who has even the slightest interest in the stock market and his or her own investing." Richard Russel, Dow Theory Letters"Prechter's understanding of technical, contrary and economic analysis is exceptional" Lawrence G. MacMillan, The Option Strategist"All investors imbued with the idea that stocks should be bought and held forever should read this book." Charlie Minter and Marty Weiner, Comstock Partners, Inc."Conquer the Crash provides disciplined investors with a map, compass and survival guide. Don't leave home without it." Henry Van der Eb, The P.Q. Wall Forecast"A compelling exposition of how both the mechanics and the psychology of the business cycle can be encapsulated in market analysis." Sean Corrigan, Capital-Insight.com"Prechter knows the facts like few others. Read this forceful argument carefully. It can save you from financial loss." James R. Cook, President, Investment Rarities..".required reading for anyone who wants to enhance his or her prospects for the years ahead." Timothy Bost, Editor, Financial Cycles

    One of the oldest forms of indigenous shelter still in use today, yurts have exploded into the twenty-first century as a multi-faceted, thoroughly modern, utterly versatile, and immensely popular modern structure whose possibilities are still being explored. Kemery introduces the innovators who redesigned the yurt and took it from back country trekking and campground uses to modern permanent homes and offices.

    Humans are creative; it is a quality embedded in the fabric of our being, and a reality that reflects our existence as being made in the image of God.This book is a compilation of our e-books Liturgy for Creatives and On Becoming Creative, and new reflections—encompassing Alabaster's lived experience as a creative company for the past two years. It is a first step, the beginning of a conversation that allows readers to engage their faith and creativity against the larger backdrop of the God who has made all that is made.

    Basic concepts for the safe and effective practice of local anesthesia in dentistry today are emphasized, along with the most current advances in science, technology, and pain control techniques.Basic concepts for the safe and effective practice of local anesthesia in dentistry are emphasized.Recent advances in science, technology, and pain control techniques are presented.Clear instructions for administering local anesthetics are accompanied by high-quality photographs and drawings to enhance the reader's understanding.Numerous boxes and tables are presented throughout to provide a quick reference and comparison of techniques, drugs, and dosages.In-depth discussions are provided on the anesthetic agents used in dentistry, along with their clinical actions.Dosage charts, injection techniques, information on duration of action, and contraindications for local anesthetics are included at the end of the book for quick reference.Step-by-step procedures and instructions for administering local anesthetics are provided.The proper care and handling of equipment are thoroughly covered, along with the problems that may be encountered.Information is provided on the requirements for pain control and local anesthesia within various dental specialties that require particular attention.Coverage includes electronic dental anesthesia and ultrasonics, as alternatives to the injection of drugs.A chapter on Legal Considerations mentions foreseeable complications related to the administration of local anesthetics and discusses the standard of care with regard to appropriate prevention and treatment.An all-new, full-color design includes vibrant illustrations and drawings.Comprehensive information is provided on Articaine, a highly debated local anesthetic recently approved by the FDA, that is gaining widespread use in the United States.Discussions of the armamentarium needed to succeed in local anesthesia delivery have been updated to reflect the latest available drugs and devices.Updated instructions for administering the various techniques of intraoral anesthesia are presented in consistent, step-by-step procedures.The New 2003 CDC Hand Hygiene Guidelines are provided to keep readers up to date on the latest standards of practice.

    Great for the newest member and seasoned practitioners. --sgi-usa.org

    You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

    The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.

    The result of his mission is a uniquely revealing and inspirational book for every woman who has lost at least one pregnancy – and for her partner, family, and close friends. Approaching the topic from a reporter's perspective, Cohen takes us on a surprising journey into the laboratories and clinics of researchers at the front, weaving together their cutting-edge findings with intimate portraits of a dozen families who have had difficulty bringing a baby to term. Couples who seek medical help for miscarriage often encounter conflicting information about the causes of pregnancy loss and ways to prevent it. Cohen's investigation synthesizes the latest scientific findings and unearths some surprising facts. We learn, for example, that nearly seven out of ten women who have had three or more miscarriages can still carry a child to term without medical intervention. Cohen also scrutinizes the full array of treatments, showing readers how to distinguish promising new options from the useless or even dangerous ones. Coming to Term is the first book to turn a journalistic spotlight on a subject that has remained largely in the shadows. With an unrelenting eye and the compassion that comes from personal experience, Jon Cohen offers a message that is both enlightening and surprisingly hopeful.

    He ruled ruthlessly, was quick to cry “treason!” and execute, and equally quick to fall in and out of love. Henry changed the religious fabric of England forever and left his mark on the wider world – but what of the six women he took as his queens? From the regal and capable Catherine of Aragon to the patient and generous Katherine Parr, Henry’s wives represented a range of personalities, goals, beliefs, and influences on the king. Each of Henry’s six wives represented a facet of the king himself, whether he liked to admit it or not; unfortunately, a Queen of England at the side of Henry VIII could never be sure of her husband’s love – or her safety. These are the stories of three Catherines, two Annes and one Jane. This captivating history book covers topics such as: Henry Tudor Catherine of Aragon Mistress Elizabeth Blount Mistress Mary Boleyn Anne Boleyn Anne of Cleves Mistress Mary Shelton The Wooing of Jane Seymour Catherine Howard The Culpeper Affair Katherine Parr More Theories on Henry Tudor’s Fertility The Illegitimate Children of Henry VIII And much more! So if you want to learn more about the six wives of Henry VIII, click "buy now"!

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    Drunken Angel, his new autobiographical work, drops like a sledgehammer. It is the most gripping, chilling and inspiring account ever written of a life-long battle with alcoholism and the struggle to write. Graphic in its grit, an education in pain, Drunken Angel is being hailed as "the Naked Lunch of memoirs."The book chronicles Kaufman’s headlong plunge into the piratical life of a literary drunk, and takes us shamelessly through noirish alleyways of S&M sensuality, forbidden pleasures and pitfalls of adultery, the thrilling horrors of war, plus raging poetry nights, mental illness, homelessness, literary struggle and his strange, magnificent rise into a sobriety of personal triumph as crazily improbable as the famous and notorious figures he meets along the way. Drunken Angel contains revealing portraits of such literary figures as Allen Ginsberg, Kathy Acker, Barney Rosset, Anthony Burgess, Elie Wiesel, Ron Kolm, Isaac Bashevis Singer, Jim Feast, Bernard Malamud, Hubert Selby Jr., Bob Holman, Sapphire, not to speak of the gutter dreamers, Nuyorican Poets, Unbearables, Babarians, Slammers, Black foot Indians, commandos, criminals, junkies, renegade cocktail waitresses, hoboes, painters, and a host of others who each in some way, big or small, play their part in peopling the wildly exilerating drama of Kaufman’s passionate and exotic life.Whether the addiction be booze, women, violence, writing or fame, Kaufman honors us with an explicit honesty that only a writer of enormous power and artistic greatness can attain, and his life, as Drunken Angel poignantly shows, is a profoundly meaningful quest for truth and spiritual values.

    Based on interviews with 120 uninsured men and women and dozens of medical providers, policymakers, and advocates from around the nation, this book takes a fresh look at one of the most important social issues facing the United States today. A new afterword updates the stories of many of the people who are so memorably presented here.

    The method employed is to take the obscurantist vocabulary of monotheism and translate it into plain language. In doing so, the book attempts to show that god worshippers themselves do not understand the things they claim to believe, and by which they live their lives. For the reader who believes in god, this polemical little volume may help them to understand why secularists get so frustrated and infuriated when in debate with god worshippers. For the secularist, this book is a reminder that not everyone is susceptible to reasoned argument. The reminder is a timely one for those who live in an era of the resurgence of Islamic Jihad. A clear understanding of the irrationality of monotheism is something which matters urgently when confronted by the global rise of religious fascism. What is said in this little book will no doubt be found impolite and overly-provocative by those authoritarian people within the politically correct establishment who conflate morality with niceness. They will probably utter the familiar refrain that we ought not to denigrate other people’s deeply and sincerely held beliefs. Instead we should live in a permanent state of apology for the crime of having minds of our own. But religions are no more above criticism than any other ideologies. They have no entitlement to a privileged status. Besides which, large numbers of god worshippers feel free to denigrate and insult everyone else’s deeply and sincerely held beliefs, so why should they have special permission to be hypocrites? Topics covered: 01. God 02. Prayer 03. Worship 04. God the Infinite 05. Immortality and Heaven 06. Soul / Spirit 07. Salvation 08. Faith 09. Spreading The Word 10. Theocracy 11. Theocracy and Nuclear Armageddon 12. God, Guilty of Genocide 13. Religion and Morality are Mutually Exclusive 14. God worship is Immoral 15. God worship is Obscene 16. Everything is God’s Fault 17. If it’s in The Book, then it Must be True 18. Claiming Incomprehensible Beliefs 19. Is Islamism the New Fascism? 20. The Moderates

    Vale: Four leading figures in social movements discuss the state of Western culture and what led to its demise, with firsthand accounts of their own experiences, including subjects that concern every creative artist and thinker: The Internet and social change; why every one must paint( ); mind control, marketing, branding and consumerism; corporate chain stores and the problem of Amazon; punk rock history; the rise of Do-It-Yourself (D-I-Y) culture production; fame and its downside; sex and relationships.