Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    One way to increase your exposure on Amazon's search engine is through keywords.Are you ready for your book launch day? One key to getting on the Amazon bestseller's list is to sell as many books as possible in one day. And when you choose your categories wisely, you will have less competition and more success on launch day.Learn how to optimize your books on Amazon and Kindle using categories, tags and more. I will take you step-by-step through the process using screenshots to show you exactly what to do. I have been publishing books since 2008 and wish I would have known this information at that time. I now want to share all the tips and tricks that I have learned with you to decrease your learning curve.Join me as I teach you 21 things you can easily do for free to get more exposure and sales.What is included in this book:Know the Anatomy of an Amazon Book Sales PageChoose the Best Categories For Your BookSign Up For Author CentralAdd Your Books to Your Author ProfileChange Your Book Categories For Print BooksChange Your Book Categories for Kindle eBooksMake Sure the Print and Kindle Versions Are LinkedAdd Search Keywords To Your BookAdd Tags to Your Book Sales PageAdd Subjects To Your Book Sales PageUpdate Your Author ProfilePost Your Most Powerful Reviews on Your Book Sales PageAdd From the Author to Your Book Sales PageCreate a Compelling Book DescriptionAdd Extras Through ShelfariUpdate Your Amazon Public ProfileGet Valuable Sales Data For Print and Kindle BooksGet Customer Reviews For Your BookSign Up For The Amazon Associate ProgramDigitally Autograph Your Kindle eBooksPromote Your Book Via Social MediaAnd more!It is truly amazing what a few tweaks and changes to your Amazon account can do for your book rankings. Within just a few days of optimizing my account, one of my books hit #1 on the Kindle for its category. What are you waiting for? --> Get a copy of this book and get started optimizing your Amazon and Kindle book sales pages for increased exposure and sales.

    This work aims to bridge the clinical distance of medicine to face the pain of mortality, the brokenness of society and the vulnerability of human beings.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    Some people are born with such a brilliant power of words that the reader cannot manage to get out of the charisma of their writing. Others are bestowed with the unusual power of narration. All this makes up the brilliant writers. The book we are discussing, is also a master pieces because the Author Bill O’Reily is phenomenal This book is truly a page-turning classic which narrates the career of President Ronald Reagan, in a clear and understanding way. Reagan’s vivid career has been addressed in the book to tell the reader about the gain of power and success by Reagan. Eventually the account of collective forces, which joined hands to form an evil loop to let him down, has been narrated. The step by step narration presented by the author is brilliant, and helps the reader to keep the interest heightened throughout the book. Although this story of Reagan has itself got a great attention, yet the way in which Bill O'Reilly has presented it, is outstanding. This Book will Breakdown The Best Seller Book “Killing Reagan” By Bill O’Reily and Martin Dugard in 20 Minutes in the most simplest way possible. This Is A Preview Of What You'll Get.. Detailed Summary & Analysis The Author"s Background Key Points Quick & Easy Reading A Ton Of Information Mystery Bonus So Much More!! Available on PC, Mac, Kindle, Tablets, Iphones & Androids Scroll Up and Buy now for a limited time Discount! ©2015 All Rights Reserved

    Hamilton was reshaping the image of the vampire with her own take on the vampire mythos in her Anita Blake, Vampire Hunter fantasy novel series. While Hamilton's work draws on traditional vampire and fairy lore, her interpretation of these subjects brought new dimensions to the genres, influencing the direction of urban fantasy over the past two decades.Reading Laurell K. Hamilton focuses upon Hamilton's two bestselling series, the Anita Blake, Vampire Hunter series and the Merry Gentry series. The volume is intended as a resource for leaders of book clubs or discussion groups, containing chapters that examine Hamilton's role in the current vampire literature craze, the themes and characters in her work, and responses to Hamilton on the Internet. The book also provides a brief overview of Hamilton's life.

    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    Wible exposes the pervasive and largely hidden medical culture of bullying, hazing, and abuse that claims the lives of countless medical students, doctors, and patients. Now—for the first time released to the public—here are private letters and last words from our doctors who could no longer bear the pain of an abusive medical system. What you don’t know about medical training and culture can kill you. Dr. Wible takes you behind the white coat and into the mind, heart, and soul of our doctors—and provides answers.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Although it is usually seen as an unqualified success, the Battle for Normandy was actually a much more closely fought affair. In The D-Day Deception the author and journalist Alex Gerlis explores whether it would have been won at all without the Allied deception operation. It was not until the 1970s that details began to emerge the Allies’ top secret and audacious deception plan. Operation Fortitude succeeded in confusing the Germans about where the Allies were going to land: would it be Normandy, or the Pas de Calais? The D-Day Deception looks at the part the deception played in the eventual Allied victory and asks to what extent it may have been helped by those in the German High Command and intelligence organizations who by 1944 wanted to see a swift end to the war. Alex Gerlis was born in Grimsby, Lincolnshire and now lives with his family in West London. He was a BBC journalist for over 25 years, leaving in 2011 to concentrate on his writing. He is the author of The Best of Our Spies, a highly acclaimed espionage thriller based on D-Day and especially the deception operation that played a big part in its success. The Best of Our Spies was published in December 2012, since when it has featured prominently in the Amazon Kindle Spy best-selling lists and has over 180 Amazon reviews.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

    It’s THEIR team.They have spent hour after hour assessing injuries, swapping subs and tweaking formations. Because when the day is done and the scores are in, they want to be able to look in the mirror and say, ‘THAT TRIPLE CAPTAIN CALL WAS AN ACT OF GENIUS!’Welcome to the obsessive world of Fantasy Football, where managers will do anything to succeed. David Wardale – writer for the UK's number one Fantasy Football site, Fantasy Football Scout – meets previous winners to discover how they beat millions to the crown. He reveals the leagues where failure involves outright humiliation and discovers just how low some managers will go to claim a psychological advantage.Along the way, he finds Saudi sheikhs, stats professors, most of Norway and a member of one of the biggest pop bands of all time, all of them united by their unflinching desire for Fantasy Football greatness.