This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

    From overviews of the world's most vibrant coffee-growing regions, to step-by-step brewing tutorials, the content is educational, thought-provoking, and substantial. I've already recommended this book to Barista Magazine readers countless times. -- Sarah Allen, Editor Barista MagazineA beautiful world guide to the brown bean.Taking the reader on a global tour of coffee-growing countries, The World Atlas of Coffee presents the bean in full-color photographs and concise, informative text. It shows the origins of coffee -- where it is grown, the people who grow it; and the cultures in which coffee is a way of life -- and the world of consumption -- processing, grades, the consumer and the modern culture of coffee.Plants of the genus Coffea are cultivated in more than 70 countries but primarily in equatorial Latin America, Southeast Asia and Africa. For some countries, including Central African Republic, Colombia, Ethiopia, and Honduras, coffee is the number one export and critical to the economy.Organized by continent and then further by country or region, The World Atlas of Coffee presents the brew in color spreads packed with information. They include:The history of coffee generally and regionally The role of colonialism (for example, in Burundi under colonial rule of Belgium, coffee production was best described as coercive. Every peasant farmer had to cultivate at least 50 coffee trees near their home.) Map of growing regions and detail maps Charts explaining differences in growing regions within a country Inset boxes (For example, what is the Potato Defect? Is Cuban coffee legal in the United States?) The politics of coffee and the fair trade, organic and shade grown phenomena Beautiful color photographs taken in the field. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. The World Atlas of Coffee is an excellent choice for these coffee lovers.

    She began an investigative journey that took her to research labs, university food science departments, and factories around the country. What she discovered provides a rare, eye-opening, and sometimes disturbing, account of what we're really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally inferior food in the world, and she uncovers startling evidence about the profound health implications of the packaged and fast foods that we eat on a daily basis.Combining meticulous research, vivid writing, and cultural analysis, Warner blows the lid off the largely undocumented, and lightly regulated, world of chemically treated and processed foods and lays bare the potential price we may pay for consuming even so-called healthy foods.

    New York Times reporter and Chinese-American (or American-born Chinese), Jennifer 8 Lee, traces the history of Chinese-American experience through the lens of the food. In a compelling blend of sociology and history, Jenny Lee exposes the indentured servitude Chinese restaurants expect from illegal immigrant chefs, investigates the relationship between Jews and Chinese food, and weaves a personal narrative about her own relationship with Chinese food. The Fortune Cookie Chronicles speaks to the immigrant experience as a whole, and the way it has shaped our country.

     Mike Weiss spent nearly two years with Ferrari-Carano, a California winemaker founded in Sonoma County just over twenty years ago by Don Carano, a casino and hotel mogul from Reno. The narrative in A Very Good Year follows Ferrari-Carano’s Fume Blanc from barren vines in November to its first sampling by a customer at the Four Seasons in New York, and, over the course of the book, Weiss presents his unique insight into the making and marketing of wine today. BACKCOVER: “Superb. . . . Weiss tells a great story.” —THE NEW YORK TIMES “Finally, a wine book that explains all the ingredients. . . . You will marvel at the richness of what Mike Weiss . . . was able to capture and convey within this delicious book.” —LOS ANGELES TIMES “Compelling . . . A Very Good Year is both entertaining and comprehensive.” —THE BOSTON GLOBE “A sweeping book about tourism, globalism, environmental sustainability, immigration, and glamour. . . . The bottle of Fume Blanc . . . is like a Pandora’s box. Open it up and out spill all the vanity, marketing savvy, self-mythologizing, acres of land, buckets of money, precise science, alchemical blending, and feudal working conditions that make up the California dream known as the wine industry.” —SAN FRANCISCO CHRONICLE

    Anselmi covers the bands and musicians that have impacted those styles most―Black Sabbath, Candlemass, Melvins, Eyehategod, Godflesh, Neurosis, Saint Vitus, and many others―while diving into the cultural doom that has spawned such music, from the bombing of Birmingham and hurricane devastation of New Orleans to glaring economic inequality, industrial alienation, climate change, and widespread addiction. Along the way, Anselmi interweaves the musical experiences that have led him to proudly identify as one of the doomed.

     Deneys Reitz was an unusual soldier. Having fought against the British in the Boer War, in 1917 he decided to go to London, in order to join the British Army. Presenting himself at a recruiting office in Chelsea, he enlisted as a private soldier. Shortly afterwards he was commissioned, and was sent to the Western Front in September 1917. Whilst on the Western Front, he witnessed the German spring offensive in 1918, and the allied counter-attack which followed. He was wounded twice as well as being gassed. Reitz experienced more than his fair share of the difficulties of trench warfare, from finding himself living in a trench whose sides were built out of sandbag-covered corpses, to being stretchered into a Casualty Clearing Station with serious wounds.

    Jeff Berry (or 'Beachbum Berry', as he is better known), is America's leading authority on tropical drinks and polynesian pop culture. In this all-new book, Berry not only offers up tantilizing new drink recipes, but tells stories about some of the most famous figures of their time. The Bum applies the same dogged research to the untold stories of the people behind the drinks. Stories culled from over 100 interviews with those who actually created the mid-century tiki scene - people as colorful as the drinks they invented, or served, or simply drank. People like: Leon Lontoc, Don The Beachcomber's waiter who served Frank Sinatra and Marlon Brando by night and acted in their movies by day; Henry Riddle, the Malibu Seacomber bartender who fed items about his famous customers to infamous gossip columnist Louella Parsons, till the day Howard Hughes found him out; and Duke Kamanamoku, whose manager turned him from Olympic champion into reluctant restaurateur.

    Eccentric owners, strange treasures, obscure facts—it's all here. Whip up a Triple Chocolate Scone while you read about the mechanical elephants at Waddeston Manor, savor an Apple & Cinnamon Scone while you absorb the dramatic love life of Henry Cecil of Hanbury Hall, or marvel at a Ightham Mote's Grade 1 listed dog kennel while you savor a Cheese, Spring Onion and Bacon Scone. 50 of the best scones in history and 50 of the best places to read about—you’ll never need to leave the kitchen again. Includes dual measures.

    Fourth in the Brewing Elements series, Malt: A Practical Guide from Field to Brewhouse delves into the intricacies of this key ingredient used in virtually all beers. This book provides a comprehensive overview of malt, with primary focus on barley, from the field through the malting process. With primers on history, agricultural development and physiology of the barley kernel, John Mallett (Bell s Brewery, Inc.) leads us through the enzymatic conversion that takes place during the malting process. A detailed discussion of enzymes, the Maillard reaction, and specialty malts follows. Quality and analysis, malt selection, and storage and handling are explained. This book is of value to all brewers, of all experience levels, who wish to learn more about the role of malt as the backbone of beer."

     Funded by his considerable wealth, he formed the Hughes Aircraft Company in 1932 and spent the remainder of the decade setting multiple world air speed records. The enigma that was Howard Hughes and the saga of the mighty airline he ruled ruthlessly for two decades are combined in this unique corporate history that reads like a thrilling work of aviation fiction. Movie stars and moguls; airline chieftains and staff, from pilots to skycaps — these are the colourful characters that grace the pages of this anecdote-filled book that pulls no punches. In the course of researching the TWA story, author Robert J Serling interviewed more than one hundred individuals, many of whom knew Hughes personally. The result – a portrayal of the eccentric billionaire that has never been seen before. This is the first full account of the great air carrier that the moody, mysterious Hughes first saved from extinction and then nearly destroyed in the process… Praise for Robert J Serling ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J Serling (1918-2010) wrote aviation fiction, as well as some non-fiction, his whole adult life and received the 1988 Lauren D. Lyman Award for distinguished achievement in the field of aviation and aerospace journalism. Formerly residents of Washington, D.C., he and his wife moved to Tucson, Arizona. He passed away in 2010 at the age of 92.

    

    Formed in 1969 by ex-members of Frank Zappa’s Mothers of Invention, Little Feat created groove-heavy music that was an irresistible mix of rock, blues, R&B, country, jazz, soul, and funk.Fronted by the charismatic but doomed vocalist and brilliant slide guitarist Lowell George, the band recorded such classic studio albums as Sailin’ Shoes and Dixie Chicken, as well as Waiting for Columbus, which many consider to be one of the best live albums of all time.Acclaimed journalist Ben Fong-Torres—working with Little Feat’s surviving members, their friends, and associates—wrote Willin’ based on hours of brand new interviews with the key players. The result? The first definitive biography of this beloved rock ’n’ roll institution.

    First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!

    Inspired by Mamma's simple, old-fashoined home cooking, the beloved movie and television star shares a scrumptious collection of treasured family recipes -- all topped with the zest of his humor and warmth. Dom regales us with colorful anecdotes about growing up in Bensonhurst, an Italian section of Brooklyn...the kitchen that was the center of his universe...and what it was like having a lively, loving mother who would cook a five-course meal for you at the drop of a fork.