That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    As an AI researcher with 25 years of experience, professor Mike Wooldridge has learned to be obsessively cautious about such claims, while still promoting an intense optimism about the future of the field. There have been genuine scientific breakthroughs that have made AI systems possible in the past decade that the founders of the field would have hailed as miraculous. Driverless cars and automated translation tools are just two examples of AI technologies that have become a practical, everyday reality in the past few years, and which will have a huge impact on our world.While the dream of conscious machines remains, Professor Wooldridge believes, a distant prospect, the floodgates for AI have opened. Wooldridge's A Brief History of Artificial Intelligence is an exciting romp through the history of this groundbreaking field--a one-stop-shop for AI's past, present, and world-changing future.

    In fact, as @WAR shows, U.S. hackers were crucial to our victory in Iraq. Shane Harris delves into the frontlines of America’s new cyber war. As recent revelations have shown, government agencies are joining with tech giants like Google and Facebook to collect vast amounts of information. The military has also formed a new alliance with tech and finance companies to patrol cyberspace, and Harris offers a deeper glimpse into this partnership than we have ever seen before. Finally, Harris explains what the new cybersecurity regime means for all of us, who spend our daily lives bound to the Internet — and are vulnerable to its dangers.

    Spanning three continents and a decade of high level infiltration, they created chaos amongst some of the world's biggest and most powerful organisations, including NASA and the US military. Brilliant and obsessed, many of them found themselves addicted to hacking and phreaking. Some descended into drugs and madness, others ended up in jail.As riveting as the finest detective novel and meticulously researched, Underground follows the hackers through their crimes, their betrayals, the hunt, raids and investigations. It is a gripping tale of the digital underground.

    Half a century later, only robots have been to the Red Planet and our astronauts rarely venture beyond Earth orbit.Now Mars is back With everyone from Elon Musk to Ridley Scott and Donald Trump talking about it, interplanetary exploration is back on the agenda and Mars is once again the prime destination for future human expansion and colonisation. In Destination Mars, astrophysicist and science writer Andrew May traces the history of our fascination with the Red Planet and explores the science upon which a crewed mission would be based, from assembling a spacecraft in Earth orbit to surviving solar storms. With expert insight, he analyses the new space race and assesses what the future holds for human life on Mars.

    Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization's unique requirements. You'll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management's quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith's extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You'll learn how to: - Replace nonstop crisis response with a systematic approach to security improvement - Understand the differences between "good" and "bad" metrics - Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk - Quantify the effectiveness of security acquisition, implementation, and other program activities - Organize, aggregate, and analyze your data to bring out key insights - Use visualization to understand and communicate security issues more clearly - Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources - Implement balanced scorecards that present compact, holistic views of organizational security effectiveness Whether you're an engineer or consultant responsible for security and reporting to management-or an executive who needs better information for decision-making-Security Metrics is the resource you have been searching for. Andrew Jaquith, program manager for Yankee Group's Security Solutions and Services Decision Service, advises enterprise clients on prioritizing and managing security resources. He also helps security vendors develop product, service, and go-to-market strategies for reaching enterprise customers. He co-founded @stake, Inc., a security consulting pioneer acquired by Symantec Corporation in 2004. His application security and metrics research has been featured in CIO, CSO, InformationWeek, IEEE Security and Privacy, and The Economist. Foreword Preface Acknowledgments About the Author Chapter 1 Introduction: Escaping the Hamster Wheel of Pain Chapter 2 Defining Security Metrics Chapter 3 Diagnosing Problems and Measuring Technical Security Chapter 4 Measuring Program Effectiveness Chapter 5 Analysis Techniques Chapter 6 Visualization Chapter 7 Automating Metrics Calculations Chapter 8 Designing Security Scorecards Index

    This book offers a unique insight into how crews responded to crisis and what really happened.

    When she's found, their worst nightmare is realized. In the weeks and months that follow, they try to put their lives back together, but tragedy haunts them. Detective Annie Logan finds herself charged with sorting through the lives of those MISSING CHLOE. She has to separate facts from lies in a case that will test both her skills and her emotions, but can she figure it out and prevent a killer from escaping justice. ************************************** MORE FROM JOHN C. DALGLISH THE CITY MURDERS SERIES(Clean Crime Fiction) BOSTON HOMICIDE - #1 MIAMI HOMICIDE - #2 CHICAGO HOMICIDE - #3 DALLAS HOMICIDE - #4 DENVER HOMICIDE - #5 SEATTLE HOMICIDE - #6 NEW ORLEANS HOMICIDE - #7 DETECTIVE JASON STRONG SERIES(Clean Crime Fiction) WHERE’S MY SON? – #1 BLOODSTAIN – #2 FOR MY BROTHER – #3 SILENT JUSTICE – #4 TIED TO MURDER – #5 ONE OF THEIR OWN – #6 DEATH STILL - #7 LETHAL INJECTION – #8 CRUEL DECEPTION – #9 LET'S PLAY - #10 HOSTAGE- #11 A CIRCLE OF FEAR - #12 DEADLY OBSESSION - #13 DEAD OF NIGHT - #14 SHADOW OF DOUBT - #15 FATAL AFFAIR - #16 DRIVEN TO KILL - #17 BOUND BY BLOOD - #18 THE CHASER CHRONICLES (Christian Adventure Fiction) CROSSOVER – #1 JOURNEY – #2 DESTINY- #3 INNER DEMONS- #4 DARK DAYS - #5 FAR FROM HOME - #6 KEIKO'S WAR - (Young Romance Historical Fiction)

    

    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

    As temperatures rise--and icecaps shrink and storms lash our coastal areas into oblivion--being smart about carbon footprints, waste streams and consumer choices becomes increasingly important for all of us.Green Living, from the award-winning editors of E: The Environmental Magazine, offers a thorough, step-by-step plan for every making aspect of your life earth-friendly, from the laundry room to the kitchen: -Maintaining a healthy home-Going organic and avoiding genetically modified food-Finding a planet-friendly car-Making socially responsible investments-Using personal-care products free of damaging chemicalsWith advice on everything from planet-friendly cosmetics to home-based renewable energy, and straight talk on hemp, hybrids and hair dye, Green Living is the ideal reference for both the neophyte and the experienced environmentalist.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    He quickly finds himself wishing he hadn’t. As the rules of the game bend and twist, so does his mind. The search to discover the mystery opponent’s identity soon becomes his whole world, but some questions are best left unanswered.

    It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.

    Instead of wandering through loads of theory, we will understand CSS more practically so that we can design a webpage using CSS. We have used Notepad for the examples in this book. Alternatively, you can also use Notepad++ or any advanced editor. All that you need to do is copy the code and paste it into Notepad. Upon execution, you will get the output as depicted in the screenshots. Screenshots are provided for each sample code. Coding gets better with practice. The examples in this book are compatible with almost every browser. Instead of using the verbatim code, you can modify the code and see the change in the output, thereby understanding the subtle nuances of CSS. By the end of the book, with practice, you can achieve better things and get more acquainted with CSS.