Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    Independent of the class however, this book is great!I dropped out of highschool, got my GED, went to community college, dropped out of that, and now 8 years later am going to university; this time, I am committed. Whether you are a drop-out or a high-school graduate, this book will teach you new things. Not only new things, but very important things. If you want to succeed in school, not just barely make it, this book will be incredibly helpful if you take it to heart.Bottom line: I plan on keeping this book long after the class is done. Good luck and stay motivated!

    It aims to give readers a fundamental overview of the technologies that make up the telecommunications infrastructure.

    on the humid night of September 29, 1959, Braniff Flight 542 crashed on a farm near Buffalo, Texas. Less than six months later, Northwest Flight 710 crashed in a soybean field near Tell City, Indiana. Both planes were Lockheed Electras, and both, for no apparent reason, had lost a wing in mid-air. The combined toll of the two crashes was 97 lives. There were no survivors. Early the following October, during take-off from Boston’s Logan Airport, there was another Electra disaster, and the plane that had been supposedly foolproof became the object of the ugliest controversy in the history of commercial aviation. The Electra Story is an illuminating and incomparably thorough study of the plane’s entire career. From design through construction, rigorous testing, and brilliant initial performance, to the minute-by-minute record of the fatal flights, the scenes of wreckage, and then the painstaking efforts to solve the mystery. While the search for a “probable cause” went on, there was a crucial decision to be made: whether or not to let the Electras go on flying. Elwood R. Quesada, then Administrator of the Federal Aviation Agency, had to make that decision, and how he coped with this frightening responsibility is a remarkable tale in itself. The plane that had been a dream, then became a nightmare, is still flying today, and out of tragedy has come an important advance in man’s knowledge. Robert Serling’s evaluation of The Electra Story is an enlightening, vivid, unbiased and rare documented account. It is a human story of suspense, with dedication and courage. And as a story of how government, industry, technology, science and the public were all trapped in one intricate web, it is both revealing and significant. Praise for Robert Serling ‘High level of suspense and excitement.’ - De Moines Sunday Register ‘Serling has spun another winner’ – Publisher’s Weekly ‘…keeps you guessing til the end’ - Arizona Daily Star ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J. Serling (1918-2010) was aviation editor of United Press International and won the annual TWA Best Aviation News Reporting Award for four years running.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

     The Internet has changed the world... and, with everything from blogs to podcasts, Internet phones to video, it's still changing the world. Now, it's easy to understand how it all works! This book's big, brilliant, full-color illustrations and clear explanations make it all incredibly simple! DISCOVER HOW THE INTERNET REALLY WORKS... IT'S AMAZINGLY EASY! This new edition has been completely updated for today's hottest Internet technologies, Web connections, hardware, communications and entertainment services, and much more! - See how the Internet can deliver any kind of information, anywhere: web pages, email, music, video, phone calls, and more! - Understand the most exciting new Internet technologies, from blogs and podcasting to wikis and BitTorrent - Discover how your connection to the Internet works... wireless, cable modem, DSL, even cellphones - Go behind the scenes with today's most sophisticated websites, applications, and services - Protect yourself from the latest Internet dangers, including phishing, web surveillance, and wireless hacking Preston Gralla is the award-winning author of more than 30 books, including How the Internet Works, Complete Idiot's Guide to Internet Privacy and Security, Complete Idiot's Guide to Protecting Your Child Online, and How Wireless Works. He has written frequently about security issues, computer technology, the Internet, and has been a columnist for many magazines, websites and newspapers.

    They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.

    Stories about weaknesses in cybersecurity like the "Heartbleed" leak, or malicious software on the cash registers at your local Target have become alarmingly common. Even more alarming is the sheer number of victims associated with these crimes--the identities and personal information of millions is stolen outright as criminals drain bank accounts and max out credit cards. The availability of stolen credit card information is now so common that it can be purchased on the black market for as little as four dollars with potentially thousands at stake for the victims. Possibly even more catastrophic are hackers at a national level that have begun stealing national security, or economic and trade secrets. The world economy and geopolitics hang in the balance.In Cyberphobia, Edward Lucas unpacks this shadowy, but metastasizing problem confronting our security--both for individuals and nations. The uncomfortable truth is that we do not take cybersecurity seriously enough. Strong regulations on automotive safety or guidelines for the airline industry are commonplace, but when it comes to the internet, it might as well be the Wild West. Standards of securing our computers and other internet-connected technology are diverse, but just like the rules of the road meant to protect both individual drivers and everyone else driving alongside them, weak cybersecurity on the computers and internet systems near us put everyone at risk. Lucas sounds a compelling and necessary alarm on behalf of cybersecurity and prescribes immediate and bold solutions to this grave threat.

    This book covers it all! Encrypting your private files, securing your PC, masking your online footsteps, and all while giving you peace of mind with TOTAL 100% ANONYMITY. Don't waste months scouring the internet for info. Just read this! You'll be hooked in five minutes. It's all here: CIA techniques, how the NSA catches Tor users, Truecrypt and the FBI, nuking tracking cookies, private browsing, preventing identity theft. I will show you: -How to Be Anonymous Online -Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more -Browser Fingerprinting -Anti-Hacking and Counter-Forensic Techniques -Photo & Video Metadata -How to Encrypt Files (I make this super simple) -How to Defeat NSA Spying -How to Browse the Deep Web -How to Protect Your Identity -How to Hide Anything! You've probably read How to Be Invisible by J. J. Luna and Incognito Toolkit by Rob Robideau, and while they are fine books, you need this companion piece to take it to the next level!

    The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over AuthorityPull over PushCompasses over MapsRisk over SafetyDisobedience over CompliancePractice over TheoryDiversity over AbilityResilience over StrengthSystems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.

    Small, sleek, and sexy, but with the capacity to hold up to ten thousand songs, the iPod has stunned music lovers and gadget enthusiasts around the world. It has delighted indie-rock college kids and elderly jazz fans, classical musical buffs and teenage hip-hop hustlers, almost no technology has so seamlessly crossed the great divide. In iPod, Therefore I Am, Jones tells the story of his own entrée into this exponentially growing cult, taking the reader on a hilariously candid journey through his lifelong addiction to all genres of music, however unfashionable. Along the way, he gives a tantalizing behind-the-scenes look at the genesis of the iPod, from its original conception by Steve Jobs, the man who famously reinvented Apple Computer, to the landmark design of Jonathan Ive, the innovative designer who has become a legend in his own time. Behind it all, we get an insight into the way that the iPod has radically transformed the way we approach music, listen to music, and possess music—turning all of us into curators. Appendices containing Jones's top playlists and his expert tips on getting the most out of your iPod make this love song to the iPod as practical as it is entertaining.

    

    The theory is sound, but something goes wrong, and a highly contagious combination of virus and prion is unleashed, a middle-stage organism too dangerous to test. With emergency services overwhelmed, a small community hospital tries to combat the unthinkable--an illness that causes aggression, spreads through violence, and won’t allow the dead to rest.

    How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

    Surprisingly, a great many players surveyed did not even know you need to hit down to get the ball up in the air. Hit Down @#!*% ! concisely explains the concept - and the technique - of hitting down at the golf ball for proper trajectory, increased backspin, much improved distance, proper divot taking, and best of all: consistent shotmaking.If you are inadvertently - or intentionally - hitting up at the ball, Hit Down @#!*% ! is for you. (Also available as DVD series, and MP3 download, all on Amazon.)If you are a seasoned amateur who has inexplicably “plateaud” - just cannot seem to get to the next level despite lessons and/or acquiring a library of books and videos - Hit Down @#!*% ! is for you.Symptoms of hitting up include (but are not limited to): - topping the ball- skulling the ball- pushing the ball- slicing the ball- poor distance- difficulty getting off back foot- poor backspin- no divot- fat divots- chunking the ball- thin/fat chip shots- roofing the ball with your driver- inability to hit long irons and/or fairway woods- good shots followed immediately by poor shotsHitting down at the golf ball is not a new concept, but it is a hitherto poorly explained (or completely avoided) concept. All pros agree on the need to hit down, so there is no debate there. Even Tiger Woods, in his 306 page “How I Play Golf”, states the need to hit down at the ball – but does not explain how. Hit Down @#!*% ! does. Learn to hit down, watch the ball go up, and your scores go down. BONUS: At the end of this book you will find a link to purchase the Hit Down @#!*% ! 4 DVD series and receive a full credit for the purchase of this Kindle ebook.