That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing. Chapter topics include: the importance of using concrete details, an overview of creative nonfiction as a genre, character development, voice, humor, tense and writing the "hard stuff," reflection and back-story, structure, revision, and publishing. The content of each lecture is aligned with the essay/poem in that chapter to help readers more easily grasp the elements of craft being discussed. Together the chapters provide a unique opportunity for mother writers to learn and grow as writers. Use Your Words takes the approach that creative writing can be taught, and this underscores each chapter. When students learn to read like writers, to notice how a piece is put together, and to question the choices a writer makes, they begin to think like writers. When they learn to ground their writing in concrete, sensory details and begin to understand how to create believable characters and realistic dialogue, their own writing improves. Use Your Words reflects Kate's style as a teacher, guiding the reader in a straightforward, nurturing, and passionate voice. As one student noted in a class evaluation: "Kate is a born writer and teacher, and her enthusiasm for essays about motherhood and for teaching the nuts and bolts of writing so that ordinary mothers have the tools to write their stories is a gift to the world. She is raising the value of motherhood in our society as she helps mothers build their confidence and strengthen their game as writers."

    Literary Criticism. The two discussions in WHAT WE SHOULD HAVE KNOWN took place at the offices of n+1 in the summer of 2007. Eleven n+1 editors and contributors--including Caleb Crain, Meghan Falvey, Mark Greif, and Ilya Bernstein--met to talk frankly about regrets they have (or don't have) about college--what they wish they had read or had not read, listened to or not listened to, thought or not thought, been or not been. The idea for the discussions was prompted by a desire to give college students a directed guide, of some sort, to the world of literature, philosophy, and thought that they might not otherwise receive from the current highly specialized university environment. They were also an attempt to answer the "canon"-based approach to college study in two ways: by identifying canonical books produced by our contemporaries or near-contemporaries--something conservative writers have always refused to do--and, second, by articulating a better reason to read the best books ever written than that they authorize and underwrite a system of brutal economic competition and inequality.

    Amazon has created and entire new industry, a revolution in fact with Kindle.In this book publisher Ryan Deiss will show you the ropes and help you to get published or even start your own publishing company leveraging the Amazon Kindle.Ryan is a master marketer and his promotional strategies will defiantly give you an edge while operating inside Amazon Kindle TOS.Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing.

    Most Americans are familiar with Abraham Lincoln’s famous words in the Gettysburg Address and the Eman­cipation Proclamation. Yet few can name the work that helped him win the presidency: his published collection of speeches entitled Political Debates between Hon. Abraham Lincoln and Hon. Stephen A. Douglas. Lincoln labored in secret to get his book ready for the 1860 election, tracking down newspaper transcripts, editing them carefully for fairness, and hunting for a printer who would meet his specifications. Political Debates sold fifty thousand copies—the rough equivalent of half a million books in today’s market—and it reveals something about Lincoln’s presidential ambitions. But it also reveals something about his heart and mind. When voters asked about his beliefs, Lincoln liked to point them to his book. In Craig Fehrman’s groundbreaking work of history, Author in Chief, the story of America’s presidents and their books opens a rich new window into presidential biography. From volumes lost to history—Calvin Coolidge’s Autobiography, which was one of the most widely discussed titles of 1929—to ones we know and love—Barack Obama’s Dreams from My Father, which was very nearly never published—Fehrman unearths countless insights about the presidents through their literary works. Presidential books have made an enormous impact on American history, catapulting their authors to the national stage and even turning key elections. Beginning with Thomas Jefferson’s Notes on the State of Virginia, the first presidential book to influence a campaign, and John Adams’s Autobiography, the first score-settling presiden­tial memoir, Author in Chief draws on newly uncovered information—including never-before-published letters from Andrew Jackson, John F. Kennedy, and Ronald Reagan—to cast fresh light on the private drives and self-doubts that fueled our nation’s leaders. We see Teddy Roosevelt as a vulnerable first-time author, struggling to write the book that would become a classic of American history. We see Reagan painstakingly revising Where’s the Rest of Me?, a forgotten memoir in which he sharpened his sunny political image. We see Donald Trump negotiating the deal for The Art of the Deal, the volume that made him synonymous with business savvy. Alongside each of these authors, we also glimpse the everyday Americans who read them. Combining the narrative felicity of a journalist with the rigorous scholarship of a historian, Fehrman delivers a feast for history lovers, book lovers, and everybody curious about a behind-the-scenes look at our presidents.

    Inundated with seemingly insurmountable piles of papers to read, respond to, and grade, many teachers often find themselves struggling to balance differentiated, individualized feedback with the one resource they are already overextended on--time.Flash Feedback seeks to alleviate these struggles by taking teachers to the next level of strategic feedback by sharing:How to craft effective, efficient, and more memorable feedback Strategies for scaffolding students through the meta-cognitive work necessary for real revision A plan for how to create a culture of feedback, including lessons for how to train students in meaningful peer response Downloadable online tools for teacher and student use

    But between 1978 and 1979, acclaimed New Yorker short story writer Julie Hecht attempted to arrange an interview with him, hoping to discover how he came to do what he did. The one-hour interview turned into innumerable surreal meetings and phone conversations with her subject; but she couldn't always tell when his act was on. Whether driving recklessly on icy roads, or drawing the author unaware into his schemes and dada-esque pranks on unsuspecting waiters and college students, Andy Kaufman never seemed to separate himself from his stage personality--or personalities. Was This Man a Genius? is the culmination of a series of bizarre, frequently hilarious meetings; In describing them Hecht, herself a master of wit and observation, illuminates the enigma of Andy Kaufman's work and life.

    There's no way we're going to sleep, not after the film we just saw. Fear is one of the most primal human emotions, and one of the hardest to reason with and dispel. So why do we scare ourselves? It seems almost mad that we would frighten ourselves for fun, and yet there are thousands of books, films, and games designed to do exactly that.As Darryl Jones shows in Sleeping with the Lights On, the horror genre is vast, ranging from vampires, ghosts, and werewolves to mad scientists, Satanists, and deranged serial killers. The cathartic release of scaring ourselves has made its appearance everywhere from Shakespearean tragedies to internet memes. Exploring the key tropes of the genre, including its monsters, its psychological chills, and its love affair with the macabre, Jones explains why horror stories disturb us, and how society responds to literary and film representations of the gruesome and taboo. Should the enjoyment of horror be regarded with suspicion? What kind of a distinction should we make between the commonly reviled carnage of the contemporary horror genre and the culturally acceptable bloodbaths of ancient Greek tragedies?Analyzing how horror has been used throughout history to articulate the fears and taboos of the current generation, Jones considers the continuing evolution of the genre today. As horror is marketed to mainstream society in the form of romantic vampires and blockbuster hits, it maintains its shadowy presence on the edges of respectability, as banned films and violent Internet phenomena push us to question both our own preconceptions and the terrifying capacity of human nature.

    Ted Hope, whose films have garnered 12 Oscar nominations, draws from his own personal experiences working on the early films of Ang Lee, Eddie Burns, Hal Hartley, Michel Gondry, Nicole Holofcener, Todd Solondz and other indie mavericks, relating those decisions that brought him success as well as the occasional failure.Whether navigating negotiations with Harvey Weinstein over final cuts or clashing with high-powered CAA agents over their clients, Hope offers behind-the-scenes stories from the wild and often heated world of low-budget cinema—where art and commerce collide. As mediator between these two opposing interests, Hope offers his unique perspective on how to make movies while keeping your integrity intact and how to create a sustainable business enterprise out of that art while staying true to yourself. Against a backdrop of seismic changes in the indie-film industry, from corporate co-option to the rise of social media, Hope for Film provides not only an entertaining and intimate ride through the ups and downs of the business of art-house movies over the last 25 years, but also hope for its future.

    D. James embarked on an endeavor unlike any other in her distinguished career: she decided to write a personal memoir in the form of a diary. Over the course of a year she set down not only the events and impressions of her extraordinarily active life, but also the memories, joys, discoveries, and crises of a lifetime. This enchantingly original volume is the result. Time to Be in Earnest offers an intimate portrait of one of most accomplished women of our time. Here are vivid, revealing accounts of her school days in Cambridge in the 1920s and '30s, her happy marriage and the tragedy of her husband's mental illness, and the thrill of publishing her first novel, Cover Her Face, in 1962. As she recounts the decades of her exceptional life, James holds forth with wit and candor on such diverse subjects as the evolution of the detective novel, her deep love of the English countryside, her views of author tours and television adaptations, and her life-long obsession with Jane Austen. Wise and frank, engaging and graceful, this "fragment of autobiography" will delight and surprise P. D. James's admirers the world over.

    He takes us from the set of The Big Bang Theory to the first novel of Ernest Hemingway to the final work of David Foster Wallace; from the films of Werner Herzog to the film of Tommy Wiseau to the editorial meeting in which Paula Fox's work was relaunched into the world. Originally published in magazines such as The Believer, The New Yorker, and Harper's, these essays represent ten years of Bissell's best writing on every aspect of creation—be it Iraq War documentaries or video-game character voices—and will provoke as much thought as they do laughter.What are sitcoms for exactly? Can art be both bad and genius? Why do some books survive and others vanish? Bissell's exploration of these questions make for gripping, unforgettable reading.

    It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.

    This indispensable companion to the series is packed with colour photographs, interviews and lavish illustrations.Follow a typical day's filming, including the wholesale transformation of Lacock village into Jane Austen's Meryton. Discover how Colin Firth approaches the part of Darcy, how actors' costumes and wigs are designed and how Carl Davis recreates the period music and composes an original score. Piece together the roles of behind-the-scenes contributors from researchers to fencing masters.

      Inspired by Daniel Menaker’s tenure at the New Yorker, this collection of comical, revelatory errors foraged from the wilds of everyday English comes with commentary by the author, illustrations by Roz Chast, and a foreword from Billy Collins.   During his time at the renowned magazine, Menaker happened across a superb spelling mistake: “The zebras were grazing on the African svelte.” Fascinated by the idea of unintentionally meaningful spelling errors, he began to see that these gaffes—neither typos nor auto-corrects—are sometimes more interesting than their straight-laced counterparts. Through examples he has collected over the course of his decades-long career as an editor and writer, he brings us to a new understanding of language—how it’s used, what it means, and what fun it can be.   Illustrated by the inimitable Roz Chast, with a foreword by former poet laureate Billy Collins, The African Svelte offers thoughtful and intelligent exit Jesus. With both uniquely happy accidents and familiar fumbles like “for all intensive purposes” and “doggy-dog world,” readers delighted by language will find themselves turning the pages with baited breath to discover fresh howlers that have them laughing off their dairy airs.

    This unique collection of rare photographs celebrates the joy of reading in classic film style. The Hollywood Book Club captures screen luminaries on set, in films, in playful promotional photos, or in their own homes and libraries with books from literary classics to thrillers, from biographies to children's books, reading with their kids, and more. Featuring nearly 60 enchanting images, lively captions about the stars and what they're reading by Hollywood photo archivist Steven Rea, and a glamorous stamped case design, here's a real page-turner for booklovers and cinephiles.