In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    The longest-serving TV news anchor in Canadian history, first on CBC and then on CTV, Robertson remains one of the most accomplished journalists of our time. His career is truly the story of Canada over the past half century, as he told us about key events like the moon landing, JFK’ s assassination, Trudeaumania, Terry Fox’ s run, the Montreal Massacre, 9/11 and the royal weddings.In The Kind of Life It’ s Been, Robertson shares the inside story and the insights he has gained over his long career, from breaking into the business in his hometown of Stratford, Ontario, to joining the CBC, to his highly public departure for CTV to his career as senior editor of CTV News. Filled with fascinating and often hilarious anecdotes about Robertson’ s career, this book captures the essential tales of our time and is a must for any Canadian interested in the inner workings of a frenetic newsroom.

    So-called illiberal democracy and authoritarian populism are in the political ascendant; the shelves of our bookshops groan with the work of attention-grabbing thinkers insisting that permissiveness, multiculturalism and 'identity politics' have failed us and that we must now fall back on some notion of tradition. We have had our fun, and now it's time to get serious, to shore our fragments against the ruin of postmodernist meaninglessness. It's not only the usual, conservative suspects who have got on board with this argument. Authentocrats critiques the manner in which post-liberal ideas have been mobilised underhandedly by centrist politicians who, at least notionally, are hostile to the likes of Donald Trump and UKIP. It examines the forms this populism of the centre has taken in the United Kingdom and situates the moderate withdrawal from liberalism within a story which begins in the early 1990s. Blairism promised socially liberal politics as the pay-off for relinquishing commitments to public ownership and redistributive policies: many current centrists insist New Labour's error was not its capitulation to the market, but its unwillingness to heed the allegedly natural conservatism of England's provincial working classes. In this book, we see how this spurious concern for 'real people' is part of a broader turn within British culture by which the mainstream withdraws from the openness of the Nineties under the bad-faith supposition that there's nowhere to go but backwards. The self-anointing political realism which declares that the left can save itself only by becoming less liberal is matched culturally by an interest in time-worn traditional identities: the brute masculinity of Daniel Craig's James Bond, the allegedly 'progressive' patriotism of nature writing, a televisual obsession with the World Wars. Authentocrats charges liberals themselves with fuelling the post-liberal turn, and asks where the space might be found for an alternative.

    There were no roads, no cars and no telephones. The tiny village that nestled among the rocky hills of Newfoundland's desolate southern coast had existed for generations with ancient customs and patterns of speech that still endured-while the modern world waited impatiently in the wings. Drawing on a wealth of first-hand experience-the Mowats lived in the outport community for five years-Claire Mowat has written a fictional memoir that beautifully recreates an almost vanished world. A world where life revolved tightly around the home and neighbours watched over one another. A world where one's kitchen was open to anyone who might drop in, day or night. A world that Claire Mowat grew to love.

    but you can just call him MR. NEW ORLEANS. Mr. New Orleans tells the incredible story of Frenchy Brouillette, a redneck Cajun teenager who stole his big brother's motorcycle and embarked on a 60-year vacation to New Orleans, where he became a legendary gangster and the underworld political fixer for his cousin, Louisiana Governor Edwin Edwards. Written by Crescent City native Matthew Randazzo V, the wickedly funny Mr. New Orleans is the first book to ever break the code of secrecy of the New Orleans Mafia Family, the oldest and most mysterious criminal secret society in America. "Mr. New Orleans is a rollicking, disturbing ride through the underbelly of a bygone New Orleans, lined with moments of dark, side-splitting hilarity. If you're a fan of James Lee Burke, drop what you're reading and pick this one up. In an era when popular wisdom tells us T.V. has stolen all depth from the literary true-crime narrative, Matthew Randazzo has found a way to beat that trend mightily; he's gone straight to the source and captured the singular, confounding voice of the New Orleans' mafia's top political fixer with fast-paced, riveting prose and a fine journalist's eye for detail." Chris Rice, New York Times Bestselling Author "Mr. New Orleans is a total knockout: Take everything you ever imagined about the sleazy good times to be had in New Orleans -- the sleazy good times capital of America -- and quadruple it, and you have a hint of what's inside these sticky pages." Bill Tonelli, Author of The Italian American Reader and Editor for Esquire and Rolling Stone

    Some of the cards are definitely worth a few bucks, some a few cents — but every story told here is priceless. Sportsnet’s Ken Reid presents the cards you loved and the airbrushed monstrosities that made you howl, the cards that have been packed away in boxes forever, and others you can’t believe ever existed. Whether it’s a case of mistaken identity or simply a great old photo, a fantastic 1970s haircut and ’stache, a wicked awesome goalie mask or a future Hall of Famer’s off-season fashion sense, a wide variety of players — from superstars like Bobby Orr, Denis Potvin, and Phil Esposito to the likes of Bill Armstrong who played only one game in the NHL — chime in on one of their most famous cards.

    Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

    Beginning with her childhood in Pennsylvania, the account recalls her early ambition to land a record deal, describing her personal deliveries of demos to Nashville record companies at age 11, her first failed deal with RCA Records, and her ultimate success signing with Big Machine Records. Alongside full-color photos, the guide goes on to detail Taylor's songs, albums, and tours; friends and boyfriends; and other must-know facts, from musical influences, duets, and acting gigs to charity work and future plans. This updated edition includes new chapters with coverage of all her recent romances and adventures in the spotlight and a section on Swift’s 2012 album Red. Lively and engaging, this unofficial story gets to the heart of a fearless young star and shows how she captured the world.

    It comprises myriad smaller archives, in which Benjamin gathered together all kinds of artefacts, assortments of images, texts and signs, themselves representing experiences, ideas and hopes, each of which was enthusiastically logged, systematized and analyzed by their author. In them, Benjamin laid the groundwork for the salvaging of his own legacy.This unique book, produced in association with the Benjamin Archive, delves into these archives. They include carefully laid-out manuscripts; photographs of a home with luxurious furniture, arcades, Russian toys; picture postcards from Tuscany and the Balearics; meticulous and unconventional registers, card indexes and catalogs; notebooks, in which every single square centimeter is covered; a collation of his son's first words and sentences; riddles and enigmatic Sibyls. Everything here is subtly interlinked with everything else.Intricate and intimate, Walter Benjamin's Archive leads right into the core of his work, yielding a rich and detailed portrait of its author.

    Customize your trip with simple planning tools • Top experiences & attractions • Practical advice for getting around • Easy-to-read color regional mapsExplore the Portland, Seattle, British Columbia and beyond • Discerning Fodor’s Choice picks for hotels, restaurants, sights, and more • “Word of Mouth” tips from fellow Fodor’s travelers • Illustrated features on whale-watching, wineries, and Pike's Market Place • Best open-air adventures, local breweries, and regional cuisineOpinions from destination experts • Fodor’s writers reveal their favorite local haunts • Revised annually to provide the latest information

    Gilles Villeneuve became a legend in his own time, a driver whose skill and daring personified the ideals of Grand Prix racing, the pinnacle of motor sport.With his flamboyantly aggressive, press-on-regardless style in his scarlet Ferrari, he captured the imagination of a vast international audience as no other driver has in recent times.

    In 1966, he was Prince of the Sunset Strip, busy with his pioneering racially-mixed band Love, and accelerating the evolution of California folk-rock by infusing it with jazz and orchestral influences, a process that would climax in a timeless masterpiece, the Love album Forever Changes. Shaped by a Memphis childhood and a South Los Angeles youth, Lee always craved fame. Drug use and a reticence to tour were his Achilles heels, and he succumbed to a dissolute lifestyle just as superstardom was beckoning. Despite endorsements from the likes of Jimi Hendrix and Eric Clapton, Leess subsequent career was erratic and haunted by the shadow of Forever Changes, reaching a nadir with his 1996 imprisonment for a firearms offence. Redemption followed, culminating in an astonishing post-millennial comeback that found him playing Forever Changes to adoring multi-generational fans around the world. This upswing was only interrupted by his untimely death, from leukemia, in 2006. Writing with the full consent and cooperation of Arthur's widow, Diane Lee, author John Einarson has meticulously researched a biography that includes lengthy extracts from the singer's vivid, comic, and poignant memoirs, published here for the first time.

    Since its publication, a whole new generation of painters has emerged, some inspired by the artists who appeared in that book, others taking cues from new sources.? Vitamin P2: New Perspectives in Painting introduces this new wave of painters to the world.The vast medium of painting continues to be a central pillar of artistic practice, and Vitamin P2 presents the outstanding artists who are currently engaging with and pushing the boundaries of the medium. Over 80 international critics, artists and curators have nominated the 115 artists who have made a fresh, unique or innovative contribution to recent painting. All of the artists in Vitamin P2 have recently emerged onto the international scene, and none appeared in the first Vitamin P.An introduction by Barry Schwabsky, who also wrote the introduction for Vitamin P, provides a broad overview of recent developments in the medium while also looking towards its future.

    This selection contains many groundbreaking essays and previously uncollected pieces written for exhibitions and catalogues in which Berger probes the work of photographers such as Henri Cartier-Bresson and W. Eugene Smith - and the lives of those photographed - with fierce engagement, intensity and tenderness.The selection is made and introduced by Geoff Dyer, author of the award-winning The Ongoing Moment.How do we see the world around us? This is one of a number of pivotal works by creative thinkers whose writings on art, design and the media have changed our vision for ever.