The Spirits of Brady Hall (Gulf Coast Paranormal Book 14)


M.L. Bullock - 2020
    While Midas and Cassidy enjoy a small getaway, Sierra and Joshua take the lead on this ghost hunt. A skeletal apparition terrorizes anyone who invades its territory. A black mist tries to smother a terrified client. Phantom mirrors break at Brady Hall and an otherworldly, palpable and paralyzing fear plagues the team. Will they be able to suppress their fear and help the volunteers of this historic Mobile, Alabama landmark? Or will this mean the doors close at Brady Hall forever? If you enjoy southern gothic stories with a modern twist and immersive ghost hunting, you'll love this episode of M.L. Bullock's Gulf Coast Paranormal. Grab a flashlight and your copy of The Spirits of Brady Hall now! Visit M.L. Bullock's website at www.mlbullock.com. Join her Facebook fan page at www.facebook.com/AuthorMLBullock

Reengineering Retail: The Future of Selling in a Post-Digital World


Doug Stephens - 2017
    As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.

It's All Politics: Winning in a World Where Hard Work and Talent Aren't Enough


Kathleen Kelley Reardon - 2005
    You cannot afford to be apolitical at work if you have any aspirations for advancement. The only way to avoid politics is to avoid people—by finding an out-of-the-way corner where you can do your job. Of course, it’s the same job you’ll likely be doing for the rest of your career.In any job, when you reach a certain level of technical competence, politics is what makes all the difference with regard to success. At that point, it is indeed all politics. Everyday brilliant people take a backseat to their politically adept colleagues by failing to win crucial support for their ideas. Sometimes politics involves going around or bending rules, but more typically it’s about positioning your ideas in a favorable light, and knowing what to say, and how and when to say it.…Keep in mind that people benefit from perpetuating the image of politics as something you either know or you don’t. Ignore them. Political acumen is largely learned from observation. And then it’s a matter of practice, practice, practice. When a journalist suggested that golfing great Gary Player was very lucky, he replied: “It’s funny, but the more I practice, the luckier I get.” The same is true of politics.An indispensable guide to mastering the ins and outs of office politics—the single most important factor in getting ahead in your careerAs management professor and consultant Kathleen Reardon explains in her new book, It's All Politics, talent and hard work alone will not get you to the top. What separates the winners from the losers in corporate life is politics.As Reardon explains, the most talented and accomplished employees often take a backseat to their politically adept coworkers, losing ground in the race to get ahead—sometimes even losing their jobs. Why? Because they’ve failed to manage the important relationships with the people who can best reward their creativity and intelligence. To determine whether you need a crash course in Office Politics 101, ask yourself the following questions:Do I get credit for my ideas?Do I know how to deal with a difficult colleague?Do I get the plum assignments?Do I have a mentor?Do I say no gracefully and pick my battles wisely?Am I in the loop?Reardon has interviewed hundreds of employees, from successful veterans to aspiring hopefuls, examining why some people who work hard and effectively at their jobs fall behind, while those who are adept at “reading the office tea leaves” forge ahead. Being politically savvy doesn’t mean being unethical or devious. At heart, it’s about listening to and relating to others, and making choices that advance everyone’s goals. Like it or not, when it comes to work, it’s all politics. And politics is all about knowing what to say, when to say it, and who to say it to.

Hidden Persuasion. 33 Psychological Influence Techniques in Advertising


Marc Andrews - 2013
    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

The Happiness Equation: The Surprising Economics of Our Most Valuable Asset


Nattavudh Powdthavee - 2010
    But how much happiness will each life choice bring? Should I get married? Am I going to feel good in that new job? Is seeing friends worth more than a Ferrari? How can we decide not only which choice is better for us, but how much better?The Happiness Equation reveals the cutting-edge new science of happiness economics for the first time and explains, quantifiably, how and why some things matter more to our happiness than others.Nick Powdthavee is a behavioral economist at the department of economics, Nanyang Technological University, Singapore.

Successful Women Speak Differently: 9 Habits That Build Confidence, Courage, and Influence


Valorie Burton - 2016
    What these women have is a knack for communicating that opens doors and gives them influence.  Gleaning from powerful research, bestselling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately. Scientific studies are proving what the ancient wisdom of Scripture has shown all along: The power of life and death lies in the very words you speak. Let Valorie teach you how to…recognize the nuances in speech that can mean the difference between success and failureincrease your influence by changing what you think and say in critical momentsspeak accurately about yourself so you don’t sabotage your most meaningful goalsboost your confidence by making simple tweaks to your everyday speechYour words are powerful tools. It’s time to use them to build the life you really want.

The Perfectly Useless Book of Useless Information: You'll Never Need to Know Anything That's in This Book...But Read It Anyway


Don Voorhees - 2010
    Frank Sinatra's mother was a convicted felon. Bugs Bunny was born in Brooklyn. The average American home contains $90 in loose change. It is illegal to use the American flag in advertising.And there's no good reason to also discover...Which game show host previously worked as a garbageman. Which day of week is the most popular to rob a bank. Which millionaire loaned his kidnapped grandson ransom money at 4 percent interest. Which country once had a dog for a king.

Missing: True Cases of Mysterious Disappearances


Andrew J. Clark - 2018
    disappeared without leaving a trace. This book shed lights on some of the most intriguing missing person cases.There are countless stories all over the globe of average, everyday people suddenly vanishing under the strangest and most inopportune of circumstances. These cases have baffled the experts and remained unsolved for decades. The missing person cases presented in this book have diverse backgrounds, but they are all equally mysterious. Here we will dive headfirst into some of the most unusual disappearing acts on record. Rational explanations have been put forward for some, but many lack any plausible theories whatsoever.This book relates the true yet astonishing tales of prime ministers lost at sea, esteemed physicists vanishing without a trace, great explorers lost in the wilderness. From the World War II veteran who seemed to literally disappear into thin air on a bus ride home, to the ill-fated singer-songwriter Connie Converse who right around her 50th birthday decided to pull a 'Bilbo Baggins' (Connie’s own words) on the ones she loved by slipping on her very own ring of invisibility and vanishing out of sight, this book takes us through some of the saddest, the most intriguing, and the most downright bizarre accounts of lost souls that you will ever find.