For four decades, he has worked for newspapers, from the Sun to the Financial Times, from local weeklies that sold a few thousand copies to the Guardian, with its global readership of nine million, turning the sow's ear of rough-and-ready reportage into a passable imitation of a silk purse.The chaos might be sloppy syntax, a disregard for grammar or a fundamental misunderstanding of what grammar is. It could be an adherence to "rules" that have no real basis and get in the way of fluent, unambiguous communication at the expense of ones that are actually useful. Clear, honest use of English has many enemies: politicians, business and marketing people, local authority and civil service jargonauts, rail companies, estate agents, academics ... and some journalists. This is the book to help defeat them.

    If you think of it as staticky transmissions sent by people in the middle of nowhere, think again. Today's ham radio goes beyond wireless to extreme wireless, Operators transmit data and pictures, use the Internet, laser, and microwave transmitters, and travel to places high and low to make contact. In an emergency or natural disaster, ham radio can replace downed traditional communication and save lives. Whether you're just getting turned on to ham radio or already have your license, Ham Radio for Dummies helps you with the terminology, the technology and the talknology. You discover how to:Decipher the jargon and speak the language Buy or upgrade your equipment, including the all-important antennas Build a ham radio shack, complete with the rig, a computer, mobile/base rig, microphones, keys, headphones, antennas, cables and feedlines Study for your license, master Morse code, take the test and get your call sign Understand the basics of ragchews (conversations), nets (organized on-air meetings) and DX-ing (competing in contacts to make contacts) Keeping logs with the vital statistics, including time (in UTC or World Time), frequency, and call sign Written by Ward Silver, an electrical engineer, Certified Amateur Radio License Examiner, and columnist for QST, a monthly magazine for ham operators, Ham Radio for Dummies gives you the info you need to delve into the science or dive into the conversation. It explains how you can:Tune in to the most common types of signals, including Morse Code (CW), single-sideband (SSB), FM, Radioteletype (RTTY), and data signals Break in, introduce yourself, converse, and say or signal goodbye Communicate while traveling (ham radio goes where mobile phones go dead) Register with an emergency organization such as ARES and RACES Help in emergencies such as earthquakes, wildfires, or severe weather Pursue your special interests, including contacting distant stations, participating in contests, exploring the digital modes, using satellites, transmitting images, and more Complete with a glossary and ten pages of additional suggested resources, Ham Radio for Dummies encourages you to touch that dial and take that mike.CUL. (That's Morse Code for "see you later.")

    The book was a bystander to the tightly controlled business environment and has been an eye-witness to the post-reforms period. During these periods, the book has captures all the changes and development clearly, comprehensively and objectively. No surprise, the book has gained acceptance across the country. The present edition contains cases and two new features: 'Relook' and 'Applying Mind'. All the chapter have been recast, and new tables and boxed items have been added. ESSENTIALS OF BUSINESS ENVIRONEMNT is now richer in contents, more comprehensive in coverage and more contemporaneous in timing.

    A saga of the Saffron family and begins in 1902.Adam, a young immigrant sets out to make a fortune and found a dynasty whose center is Windflower, the great estate that Adam created to keep his growing family around him forever.

    It is one of the oldest activities of humankind—and one of the most impressive when done skillfully. Throughout history, many masters of metaphor have crafted observations that are so spectacular they have taken up a permanent residence in our minds.In I Never Metaphor I Didn't Like, quotation maven Dr. Mardy Grothe fixes his attention on the three superstars of figurative language—analogies, metaphors, and similes. The result is an extraordinary compilation of nearly 2,000 feats of association that will entertain, educate, and occasionally inspire quotation lovers everywhere.In this intellectual smorgasbord, the author of Oxymoronica and Viva la Repartee explains figurative language in a refreshingly down-to-earth way before taking readers on a tour of history's greatest word pictures. In chapters on wit, love, sex, stage and screen, insults, politics, sports, and more, you will find quotations from Aristotle and Maya Angelou to George Washington and Oprah Winfrey.

    Beginning with its first publication as a cautionary tale on the perils of seduction, written in reaction to the licentiousness of the court of Louis XIV, Orenstein traces the many lives the tale has lived since then, from its appearance in modern advertisements for cosmetics and automobiles, the inspiration it brought to poets such as Anne Sexton, and its starring role in pornographic films. In Little Red Riding Hood Uncloaked, Red appears as seductress, hapless victim, riot grrrrl, femme fatale, and even she-wolf, as Orenstein shows how through centuries of different guises, the story has served as a barometer of social and sexual mores pertaining to women. Full of fascinating history, generous wit, and intelligent analysis, Little Red Riding Hood Uncloaked proves that the story of one young girl's trip through the woods continues to be one of our most compelling modern myths.

    He went on to become a twentieth-century icon-a man whose name and face are synonymous with "genius." Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide. Physicist Carlos Calle chronicles Einstein's career and explains his work-including the theories of special and general relativity-in language that anyone can understand. He shows how Einstein's discoveries affected everything from the development of the atom bomb to the theory of quantum mechanics. He sheds light on Einstein's personal life and beliefs, including his views on religion and politics. And he shows how Einstein's work continues to affect our world today, from nuclear power to space travel to artificial intelligence.

    Wouldn't it be great to have a single source of quick answers to all our questions about how living things work? Now there is.From molecules to animals, cells to ecosystems, Biology For Dummies, 2nd Edition answers all your questions about how living things work.Written in plain English and packed with dozens of illustrations, quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right to the chase with fast-paced, easy-to-absorb explanations of the life processes common to all organisms. More than 20% new and updated content, including a substantial overhaul to the organization of topics to make it a friendly classroom supplement Coverage of the most recent developments and discoveries in evolutionary, reproductive, and ecological biology Includes practical, up-to-date examples Whether you're currently enrolled in a biology class or just want to know more about this fascinating and ever-evolving field of study, this engaging guide will give you a grip on complex biology concepts and unlock the mysteries of how life works in no time.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

    These tiny, ghostly particles are formed by the billions in stars and pass through us constantly, unseen, at almost the speed of light. Yet half a century after their discovery, we still know less about them than all the other varieties of matter that have ever been seen. In this engaging, concise volume, renowned scientist and popular writer Frank Close gives a vivid account of the discovery of neutrinos and our growing understanding of their significance, also touching on some speculative ideas concerning the possible uses of neutrinos and their role in the early universe. Close begins with the early history of the discovery of radioactivity by Henri Becquerel and Marie and Pierre Curie, the early model of the atom by Ernest Rutherford, and problems with these early atomic models, and Wolfgang Pauli's solution to that problem by inventing the concept of neutrino (named by Enrico Fermi, neutrino being Italian for little neutron). The book describes how the confirmation of Pauli's theory didn't occur until 1956, when Clyde Cowan and Fred Reines detected neutrinos, and reveals that the first natural neutrinos were finally detected by Reines in 1965 (before that, they had only been detected in reactors or accelerators). Close takes us to research experiments miles underground that are able to track neutrinos' fleeting impact as they pass through vast pools of cadmium chloride and he explains why they are becoming of such interest to cosmologists--if we can track where a neutrino originated we will be looking into the far distant reaches of the universe. In telling the story of the neutrino, Close offers a fascinating portrait of a strand of modern physics that sheds light on everything from the workings of the atom and the power of the sun.

    Never before has the story been told with more vitality and immediacy. Fehrenbach re-creates the Texas saga from prehistory to the Spanish and French invasions to the heyday of the cotton and cattle empires. He dramatically describes the emergence of Texas as a republic, the vote for secession before the Civil War, and the state's readmission to the Union after the War. In the twentieth century oil would emerge as an important economic resource and social change would come. But Texas would remain unmistakably Texas, because Texans "have been made different by the crucible of history; they think and act in different ways, according to the history that shaped their hearts and minds."

    In addition to being the most up-to-date communications text available, Simon Haykin has added MATLAB computer experiments.

    Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

    Descartes's Meditations on First Philosophy, the fundamental and originating work of the modern era in Western philosophy, is presented here in Donald Cress's completely revised edition of his well-established translation, bringing this version even closer to Descartes's original, while maintaining its clear and accessible style.

    Schaefers Sociology: A Brief Introduction provides students with a comprehensive, up-to-date presentation of sociology. Students learn to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings, examples that students can relate to, and abundant learning aids and exercises, the new edition continues to encourage the development of sociological imagination. Greater coverage of globalization through a new chapter and boxes focusing on Social Change in the Global Community help remove ethnocentric blinders and teaches students to think globally about issues and policies. .