Troublemakers: Silicon Valley's Coming of Age


Leslie Berlin - 2017
    This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world. In Troublemakers, historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years and thirty-five miles, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.During these same years, the first ARPANET transmission came into a Stanford lab, the university began licensing faculty innovations to businesses, and the Silicon Valley tech community began mobilizing to develop the lobbying clout and influence that have become critical components of modern American politics. In other words, these were the years when one of the most powerful pillars of our modern innovation and political systems was first erected.Featured among well-known Silicon Valley innovators like Steve Jobs, Regis McKenna, Larry Ellison, and Don Valentine are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who kick-started the Arpanet and masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first wildly successful video game; Fawn Alvarez, who rose from an assembler on a factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.

Hacking Darwin: Genetic Engineering and the Future of Humanity


Jamie Metzl - 2019
    After 3.8 billion years humankind is about to start evolving by new rules...From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic-engineering is shaking the core foundations of our lives -- sex, war, love, and death.At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.Enter the laboratories where scientists are turning science fiction into reality. Look towards a future where our deepest beliefs, morals, religions, and politics are challenged like never before and the very essence of what it means to be human is at play. When we can engineer our future children, massively extend our lifespans, build life from scratch, and recreate the plant and animal world, should we?

Infographica: The World As You Have Never Seen It Before


Martin Toseland - 2012
    Infographica collects intriguing data from across our planet - including facial hair styles of famous dictators, the countries with the most McDonald's restaurants and the world's most expensive divorces - and presents it in stylish, memorable and original infographics.

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power


Shoshana Zuboff - 2018
    The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.Table of contentsINTRODUCTION1. Home or exile in the digital futureI. THE FOUNDATIONS OF SURVEILLANCE CAPITALISM2. August 9, 2011: Setting the stage for Surveillance Capitalism3. The discovery of behavioral surplus4. The moat around the castle5. The elaboration of Surveillance Capitalism: Kidnap, corner, compete6. Hijacked: The division of learning in societyII. THE ADVANCE OF SURVEILLANCE CAPITALISM7. The reality business8. Rendition: From experience to data9. Rendition from the depths10. Make them dance11. The right to the future tenseIII. INSTRUMENTARIAN POWER FOR A THIRD MODERNITY12. Two species of power13. Big Other and the rise of instrumentarian power14. A utopia of certainty15, The instrumentarian collective16. Of life in the hive17. The right to sanctuaryCONCLUSION18. A coup from aboveAcknowledgementsAbout the authorDetailed table of contentsNotesIndex

The Story of Tea: A Cultural History and Drinking Guide


Mary Lou Heiss - 2007
    In this sweeping tour through the world of tea, veteran tea traders Mary Lou Heiss and Robert J. Heiss chronicle tea's influence across the globe and provide a complete reference for choosing, drinking, and enjoying this beverage.The Story of Tea begins with a journey along the tea trail, from the lush forests of China, where tea cultivation first flourished, to the Buddhist temples of Japan, to the vast tea gardens of India, and beyond. Offering an insider'­s view of all aspects of tea trade, the Heisses examine Camellia sinensis, the tea bush, and show how subtle differences in territory and production contribute to the diversity of color, flavor, and quality in brewed tea. They profile more than thirty essential tea varietals, provide an in depth guide to tasting and brewing, and survey the customs and crafts associated with tea. Sharing the latest research, they discuss tea's health benefits and developments in organic production and fair trade practices. Finally, they present ten sweet and savory recipes, including Savory Chinese Marbled Eggs and Green Tea Pot de Crâme, and resources for purchasing fine tea.Vividly illustrated throughout, The Story of Tea is an engrossing tribute to the illustrious, invigorating, and elusive leaf that has sustained and inspired people for more than two thousand years.

Sonic Wonderland: A Scientific Odyssey of Sound


Trevor J. Cox - 2014
    Until the day he heard something so astonishing that he had an epiphany: rather than quashing rare or bizarre sounds, we should be celebrating these sonic treasures.This is the story of his investigation into the mysteries of these Sonic Wonders of the World. In the Mojave Desert he finds sand dunes that sing. In France he discovers an echo that tells jokes. In California he drives down a musical road that plays the William Tell Overture. In Cathedrals across the world he learns how acoustics changed the history of the Church.Touching on physics, music, archaeology, neuroscience, biology, and design, Cox explains how sound is made and altered by the environment and how our body reacts to peculiar noises – from the exotic sonic wonders he encounters on his journey, or the equally unique and surprising sounds of our everyday environment.In a world dominated by the visual, Sonic Wonderland encourages us to become better listeners and to open our ears to the glorious cacophony around us. Listen to a selection of astonishing sounds here: https://soundcloud.com/sonicwonderland

The Misinformation Age: How False Beliefs Spread


Cailin O'Connor - 2019
    It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively.

Footprints: In Search of Future Fossils


David Farrier - 2020
    Modern civilization has created objects and landscapes with the potential to endure through deep time, whether it is plastic polluting the oceans and nuclear waste sealed within the earth or the 30 million miles of roads spanning the planet. Our carbon could linger in the atmosphere for 100,000 years, and the remains of our cities will still exist millions of years from now as a layer in the rock. These future fossils have the potential to reveal much about how we lived in the twenty-first century.Crossing the boundaries of literature, art, and science, Footprints invites us to think about how we will be remembered in the myths and stories of our distant descendants. Traveling from the Baltic Sea to the Great Barrier Reef, and from an ice-core laboratory in Tasmania to Shanghai, one of the world’s biggest cities, Farrier describes a world that is changing rapidly, with consequences beyond the scope of human understanding. As much a message of hope as a warning, Footprints will not only alter how you think about the future; it will change how you see the world today.

Tank: The Definitive Visual History of Armored Vehicles


David Willey - 2017
    Packed full of tanks, armored vehicles, personnel carriers, and anti-tank weaponry, "Tank" combines comprehensive photographic spreads with in-depth histories of key manufacturers and specially commissioned visual tours of the most iconic examples of their kind. The featured vehicles are placed in their wider context, along with with tactical and technological improvements, and the impact of the tank on the evolution of battlefield and military strategy."Tank" charts the evolution of the tank over the past century, covering over 450 tanks and military vehicles from all over the world. Look through the history of tanks and explore the form and function of a weapon that changed history. Learn the different vehicles' weight, size, country of origin, and time of use through in-depth profiles.An essential visual history, "Tank" provides a complete and exciting overview to the iconic vehicles that changed history.

From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives


Jeffrey E. Garten - 2016
    From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today. They include:• Genghis Khan, who united east and west by conquest and by opening new trade routes built on groundbreaking transportation, communications, and management innovations.• Mayer Amschel Rothschild, who arose from an oppressive Jewish ghetto to establish the most powerful bank the world has seen, and ushered in an era of global finance.• Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet.• Margaret Thatcher, whose controversial policies opened the gusher of substantially free markets that linked economies across borders.• Andy Grove, a Hungarian refugee from the Nazis who built the company—Intel—that figured out how to manufacture complex computer chips on a mass, commercial scale and laid the foundation for Silicon Valley’s computer revolution.Through these stories Jeffrey E. Garten finds the common links between these figure and probes critical questions including: How much influence can any one person have in fundamentally changing the world? And how have past trends in globalization affected the present and how will they shape the future? From Silk to Silicon is an essential book to understanding the past—and the future—of the most powerful force of our times.

The Case for Mars


Robert Zubrin - 1996
    The planet most like ours, it has still been thought impossible to reach, let alone explore and inhabit.Now with the advent of a revolutionary new plan, all this has changed. leading space exploration authority Robert Zubrin has crafted a daring new blueprint, Mars Direct, presented here with illustrations, photographs, and engaging anecdotes.The Case for Mars is not a vision for the far future or one that will cost us impossible billions. It explains step-by-step how we can use present-day technology to send humans to Mars within ten years; actually produce fuel and oxygen on the planet's surface with Martian natural resources; how we can build bases and settlements; and how we can one day "terraform" Mars--a process that can alter the atmosphere of planets and pave the way for sustainable life.

Hackers & Painters: Big Ideas from the Computer Age


Paul Graham - 2004
    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

Wired for Culture: Origins of the Human Social Mind


Mark Pagel - 2012
    It is our cultures and not our genes that determine which foods we eat, which languages we speak, which people we love and marry, and which people we kill in war. But how did our species develop a mind that is hardwired for culture—and why?Evolutionary biologist Mark Pagel tracks this intriguing question through the last 80,000 years of human evolution, revealing how an innate propensity to contribute and conform to the culture of our birth not only enabled human survival and progress in the past but also continues to influence our behavior today. Shedding light on our species’ defining attributes—from art, morality, and altruism to self-interest, deception, and prejudice—Wired for Culture offers surprising new insights into what it means to be human.

The Patch: The People, Pipelines, and Politics of the Oil Sands


Chris Turner - 2017
    But this is no conventional story about the oil business. Rather, it is a portrait of the lifecycle of the Patch, showing just how deeply it continues to impact the lives of everyone around the world. In its heyday, the oil sands represented an industrial triumph and the culmination of a century of innovation, experiment, engineering, policy, and finance. Fort McMurray was a boomtown, the centre of a new gold rush, and the oilsands were reshaping the global energy, political, and financial landscapes. But in 2008, a new narrative emerged. As financial markets collapsed and the cold, hard, scientific reality of the Patch’s effect on the environment became clear, the region turned into a boogeyman and a lightning rod for the global movement combatting climate change. Suddenly, the streets of Fort McMurray were the front line of a high-stakes collision between two conflicting worldviews–one of industrial triumph and another of environmental stewardship–each backed by major players on the world stage. The Patch is a narrative-driven account of this ongoing conflict. It follows a select group of key characters whose experiences in and with the oil sands overlap in concentric narrative arcs. Through this insightful combination of global perspective and on-the-ground action, The Patch will show how the reach of the oil sands extends to all of us. From Fort Mac to the Bakken shale country of North Dakota, from Houston to London, from Saudi Arabia to the shores of Brazil, the whole world is connected in this enterprise. And it demands that we ask the question: In order to both fuel the world and to save it, what do we do about the Patch?

To Live Outside the Law: Caught by Operation Julie, Britain's Biggest Drugs Bust


Leaf Fielding - 2011
    The book opens with Leaf Fielding's arrest in a pre-dawn police raid and ends five years later with his release from jail.The narrative moves back and forth between the harsh world of prison and his previous life - from a childhood at a brutal boarding school onto undergraduate days and his LSD epiphany in the summer of love, 1967.Acid transformed him in an instant from nerdy scholar to footloose freak. His ten years of adventures in the hippie underground gave the title to this book - a quote from a Bob Dylan song - they also took him across Europe, to the Andes, to Indochina and on to the edge of the known universe. They also led inexorably to his downfall.