Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the off the plate elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way."

    Evo Devo Evolutionary Developmental Biology is the new science that has finally cracked open the box. Within the pages of his rich and riveting book, Sean B. Carroll explains how we are discovering that complex life is ironically much simpler than anyone ever expected.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    Someday, we know, we will all die. And, we know, so too will the universe itself.Until the End of Time is Brian Greene's breathtaking new exploration of the cosmos and our quest to understand it. Greene takes us on a journey across time, from our most refined understanding of the universe's beginning, to the closest science can take us to the very end. He explores how life and mind emerged from the initial chaos, and how our minds, in coming to understand their own impermanence, seek in different ways to give meaning to experience: in story, myth, religion, creative expression, science, the quest for truth, and our longing for the timeless, or eternal. Through a series of nested stories that explain distinct but interwoven layers of reality-from the quantum mechanics to consciousness to black holes-Greene provides us with a clearer sense of how we came to be, a finer picture of where we are now, and a firmer understanding of where we are headed.Yet all this understanding, which arose with the emergence of life, will dissolve with its conclusion. Which leaves us with one realization: during our brief moment in the sun, we are tasked with the charge of finding our own meaning.Let us embark.

    Whether it's eye to eye with a four ton elephant, confrontation with a fourteen foot crocodile, a wild cheetah close enough to pat, and a close call with an angry rhino. Join the author on this journey as he embarks on his first African safari where all of the above (and many more) occurs. Envelope yourself in the colors and sounds of the flora and fauna. You will be captivated by his experiences and maybe you will be inspired to plan your own African safari adventure. So now close your eyes and imagine that beautiful huge yellow/orange African sun setting on the horizon as you listen to the roar of a far off lion on the kill.

    With a new preface about the significance of the discovery of the Higgs particle, A Universe from Nothing uses Krauss’s characteristic wry humor and wonderfully clear explanations to take us back to the beginning of the beginning, presenting the most recent evidence for how our universe evolved—and the implications for how it’s going to end. Provocative, challenging, and delightfully readable, this is a game-changing look at the most basic underpinning of existence and a powerful antidote to outmoded philosophical, religious, and scientific thinking.

    Pellham **Do you own a guinea pig but don’t know the first thing about how to take proper care of it? Are you considering getting one but want to make sure it’s really the best decision for you? Whatever your situation, this book will teach you everything you need to know to make sure you are making the best possible decisions.Taking care of any pet can be a huge responsibility. That’s why it is so important to do your research and really know what you are getting yourself into before you actually commit to owning any pet. Guinea pigs are no exception to this rule. While they are becoming increasingly more common as household pets, guinea pigs are still somewhat exotic and, as a result, most people don’t really know much about exactly what they need.That’s exactly where this book comes in. If you’ve been browsing the animal shelter or pet websites and can’t resist the adorable furry face of those guinea pigs you’ve seen, read this book before you make an impulse decision you might regret.Learn about:•The 10 different breeds of guinea pig you can own as a pet•The pros & cons of owning a pet guinea pig•The supplies you’ll need to provide a proper home for your new pet (and a rough estimate of how much it will cost)•The basic care you will need to provide for your guinea pig•How to train your guinea pig to do cool & useful tricks•A brief overview of how to breed your pet guinea pig and sell the offspringSo get this book and decide if this adorable little creature is the right addition to your home and then learn how you can be the best guinea pig parent there ever was!>>Purchase or Download This Book Today, Available on Kindle & in Print. <<

    This clear, concise look at the basic principles and concepts of genetics uses a human genetics perspective to discuss the methods and experiments upon which genetic principles are based, such as DNA replication.

    Devlin's Textbook of Biochemistry with Clinical Correlations presents the biochemistry of mammalian cells, relates events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of human diseases derived from aberrant biochemical processes. The organization and content are tied together to provide students with the complete picture of biochemistry and how it relates to humans. Loaded with new material and chapters and brimming with detailed, full-color illustrations that clearly explain associated concepts, this sixth edition is an indispensable tool for students and professionals in the medical or health sciences. Key Features of the Sixth Edition Over 250 Clinical Correlations highlighting the significance of the biochemistry to clinical conditions and diseases MCAT-Style Questions with annontated answers in every chapter - in a format similar to that used by the National Board of Medical Examiners More than 1,200 high-quality, full-color illustrations A concise appendix reviewing important Organic Chemistry Concepts New to the Sixth Edition: Fully Updated with a significant revision of all chapters and major topics Two new chapters: Fundamentals of Signal Transduction and Cell Cycle, Programmed Cell Death, and Cancer A Glossary that explains important biochemical terms New sections on the Basal Lamina Protein Complex and Molecular Motors

    Drawing from Scientific American's "Fact or Fiction" and "Strange But True" columns, we've selected fifty-eight of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

    But when the reckless social climber and adulterer turned marriage in their Palm Beach mansion into a luxurious hell, the beautiful Georgia debutante wanted out--and half of her husband's fortune to take with her.Then in 1987, a hit man unloaded three bullets into Lita's head.Her family demanded justice. James had other plans--and the money to insure it. But it wasn't until eleven years later that a startling confession from a surprise witness would bring James Sullivan's comfortable life crashing down around him. The cold-blooded millionaire was indicted and fled the country turning hotspots across the globe into exotic private playgrounds before settling with his new fiancée in a sumptuous resort near Bangkok, where he was arrested four years later. From Palm Beach elite to life in a squalid Thailand jail cell, Marion Collins' Palm Beach Murder is the astonishing true story of one man's flight from justice and one family's burning desire to make him pay.

    It can also serve as a one-semester introductory course at the beginning graduate level, as a useful precursor to a more serious study of CFD in advanced books. It is presented in a very readable, informal, enjoyable style.

    But it was the Romans who built the greatest empire the world has ever seen. Already a bestseller in Japan, China and Korea, acclaimed Japanese historian Nanami SHIONO’s fifteen-volume series-now available for the first time in English-takes readers on a thousand-year odyssey beginning with the city’s mythical founding by a humble shepherd raised by a she-wolf.*CONTENTS*A Note to Readers of the English EditionPrefaceIntroductionChapter One: The Birth of RomeChapter Two: Republican RomeChronologyReferencesAbout the Series and Author

    Most know Richard Feynman for the hilarious anecdotes and exploits in his best-selling books Surely You're Joking, Mr. Feynman! and What DoYou Care What Other People Think? But not always obvious in those stories was his brilliance as a pure scientist—one of the century's greatest physicists. With this book and CD, we hear the voice of the great Feynman in all his ingenuity, insight, and acumen for argument. This breathtaking lecture—"The Motion of the Planets Around the Sun"—uses nothing more advanced than high-school geometry to explain why the planets orbit the sun elliptically rather than in perfect circles, and conclusively demonstrates the astonishing fact that has mystified and intrigued thinkers since Newton: Nature obeys mathematics. David and Judith Goodstein give us a beautifully written short memoir of life with Feynman, provide meticulous commentary on the lecture itself, and relate the exciting story of their effort to chase down one of Feynman's most original and scintillating lectures.

    This story of a fascinating landscape is told in an engaging style that nonscientists will find inviting. The story’s end, however, remains a mystery yet to be solved.