Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    The third edition updates the information in previous editions and explains many new concepts.What is the new economy? What is globalization? Is the euro the final seal on European Union? How is e-commerce transforming our world beyond economics? What is virtual money, and does it have real value? How do social concerns and societal ills (drugs, poverty, AIDS, endangered natural resources) play a part in the rapidly changing world economy. What are multinationals, and do they signal the end of nationalism? These and many other pertinent issues are concisely addressed in the most accessible primer for those who want to be economically literate (and who doesn't?).

    

    International espionage, backstabbing, and secret agents. Listen to what has helped make Lawrence Sanders a household name and "mr. Bestseller".

    His drive and physical presence mean that he is a natural leader on the pitch - and off it, too. In this, his long-awaited autobiography, he looks at the changing world of rugby. He explains why he led the England team to the brink of a strike in the autumn of 2000, and provides the definitive account of England's 2003 World Cup triumph, as well as Lions tours and all the goings-on that make rugby such a special sport. Hugely popular and respected, Martin Johnson has written vivid autobiography and a remarkable portrait of modern rugby.

    Children -- innocents -- whose long-buried remains are uncovered by a flash-flood. No one knows who could have committed such a crime. Clues are scarce, and with the media turning the story into a law enforcement nightmare, time is short. Only Wil Hardesty, a private eye who has more in common with the case than anyone knows, is willing to push hard enough -- and dig deep enough -- to find the cruelest of killers. The killer of The Innocents...

    With more than 15 million books in print, Andrew M. Greeley is known as a writer who can reach out to readers with superb stories that uncover the hidden passions in men and women, stories that reveal the essential nature of love, risks, and pursuits. In Fall from Grace, he demonstrates once again his keen understanding of the human spirit in a story cast against a vivid tapestry of family secrets, politics, and the Church. Kathleen Leary Donahue has a handsome husband, Brien, who is a senatorial hopeful; three beautiful children; and a promising professional future of her own. But a startling phone call from her husband's male lover brings Kathleen face to face with stunning reality. Respecting Brien's political aspirations, Kathleen agrees to postpone divorce proceedings until after the election. But her safety is imperiled when pressures of the campaign and bouts of alcoholism push Brien to explosive violence. The return of Kathleen's high school flame brings hope to the storm of her life, hope that is jeopardized by old ghosts that threaten to keep them apart. As if the family crisis over Brien's drinking and philandering isn't enough, Kathleen's brother, Bishop James Leary, is faced with an equally volatile controversy within the Church when a young parishioner comes forward to confront the man who sexually abused him: a Catholic priest with a history of similar accusations checkering his past. Fraught with the pathos of a failing marriage, splintered relationships, and shattering secrets, Fall from Grace chronicles the falling fortunes of a patrician Chicago family and the Church they all love.

    Provides a review of introductory noncalculus-based physics for those who do not have a strong background in mathematics.

    Created by Tom Scioli, co-creator of the Eisner-nominated series, Godland, and the Xeric-winning UnMortals: The Myth of 8-Opus, American Barbarian follows a red-white-and-blue-haired hero who must defend a post-post-apocalyptic world from the immortal Two-Tank Omen.

    It can serve both as an excellent introduction for the graduate student with some background in probability theory or as a valuable reference for the practicing ommunication system engineer. For both communities, the treatment is clear and well presented." - Andrew Viterbi, The Viterbi Group Master every key digital communications technology, concept, and technique. Digital Communications, Second Edition is a thoroughly revised and updated edition of the field's classic, best-selling introduction. With remarkable clarity, Dr. Bernard Sklar introduces every digital communication technology at the heart of today's wireless and Internet revolutions, providing a unified structure and context for understanding them -- all without sacrificing mathematical precision. Sklar begins by introducing the fundamentals of signals, spectra, formatting, and baseband transmission. Next, he presents practical coverage of virtually every contemporary modulation, coding, and signal processing technique, with numeric examples and step-by-step implementation guidance. Coverage includes: Signals and processing steps: from information source through transmitter, channel, receiver, and information sinkKey tradeoffs: signal-to-noise ratios, probability of error, and bandwidth expenditureTrellis-coded modulation and Reed-Solomon codes: what's behind the mathSynchronization and spread spectrum solutionsFading channels: causes, effects, and techniques for withstanding fadingThe first complete how-to guide to turbo codes: squeezing maximum performance out of digital connectionsImplementing encryption with PGP, the de facto industry standard Whether you're building wireless systems, xDSL, fiber or coax-based services, satellite networks, or Internet infrastructure, Sklar presents the theory and the practical implementation details you need. With nearly 500 illustrations and 300 problems and exercises, there's never been a faster way to master advanced digital communications. CD-ROM INCLUDED The CD-ROM contains a complete educational version of Elanix' SystemView DSP design software, as well as detailed notes for getting started, a comprehensive DSP tutorial, and over 50 additional communications exercises.

    Mystery and adventure await in a world where magical artifacts abound and wizards are as powerful as gods.Readers, discover the sights and sounds of the worlds of Dominia...

    Wert re-creates the last day of the bloody Battle of Gettysburg in astonishing detail, taking readers from Meade's council of war to the seven-hour struggle for Culp's Hill -- the most sustained combat of the entire engagement. Drawing on hundreds of sources, including more than 400 manuscript collections, he offers brief excerpts from the letters and diaries of soldiers. He also introduces heroes on both sides of the conflict -- among them General George Greene, the oldest general on the battlefield, who led the Union troops at Culp's Hill. A gripping narrative written in a fresh and lively style, Gettysburg, Day Three is an unforgettable rendering of an immortal day in our country's history.

    The goal of this book is to bring together quantum mechanics, the quantum theory of solids, semiconductor material physics, and semiconductor device physics in a clear and understandable way.

    The author covers the most important points of Portuguese grammar in the clearest possible way, concentrating upon the expressions that you would be most likely to use. All grammatical rules are illustrated with phrases and sentences that you can incorporate directly into your working vocabulary, and hints are generously sprinkled throughout, showing you how to replace difficult constructions with simpler ones.Constantly drawing comparisons with English construction, it presents in logical order all the major aspects of Portuguese grammar: word order, forming questions, nouns and articles, adjectives and adverbs, possessives, demonstrative adjectives and pronouns, how to form negatives, personal pronouns, conjunctions and prepositions, how to conjugate verbs in the major tenses, prepositions and infinitives, and so on.This grammar does not assume prior knowledge of either Portuguese grammar or of grammatical terms: one section is devoted to the definition of all grammatical terms used in the book.This is not a simplified study, but rather a selected grammar for adult use that points out many time-saving short cuts. It can be used alone either as a beginner or as a refresher course in Portuguese grammar or it can be an ideal supplement to a phrase book or record course for home study or class use. Contains four appendices covering regular conjugations, orthographic-changing verbs, and irregular verbs. Glossary of grammatical terms. Index.

    It can also serve as a one-semester introductory course at the beginning graduate level, as a useful precursor to a more serious study of CFD in advanced books. It is presented in a very readable, informal, enjoyable style.