Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world.Contributors include:Daniel Kahneman on the “focusing illusion”Jonah Lehrer on controlling attentionRichard Dawkins on experimentationAubrey De Grey on conquering our fear of the unknownMartin Seligman on the ingredients of well-beingNicholas Carr on managing “cognitive load”Steven Pinker on win-win negotiatingDaniel Goleman on understanding our connection to the natural worldMatt Ridley on tapping collective intelligenceLisa Randall on effective theorizingBrian Eno on “ecological vision”J. Craig Venter on the multiple possible origins of life  Helen Fisher on temperamentSam Harris on the flow of thoughtLawrence Krauss on living with uncertainty

    Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

    These two astounding essays are among the most profound studies of the effects of mind-expanding drugs written in this century. Contains the complete texts of The Doors of Perception and Heaven and Hell , both of which became essential for the counterculture during the 1960s and influenced a generation's perception of life.

    Now he makes the case that living on Mars is not just plausible, but inevitable.It sounds like science fiction, but Stephen Petranek considers it fact: Within twenty years, humans will live on Mars. We'll need to. In this sweeping, provocative book that mixes business, science, and human reporting, Petranek makes the case that living on Mars is an essential back-up plan for humanity and explains in fascinating detail just how it will happen.The race is on. Private companies, driven by iconoclastic entrepreneurs, such as Elon Musk, Jeff Bezos, Paul Allen, and Sir Richard Branson; Dutch reality show and space mission Mars One; NASA; and the Chinese government are among the many groups competing to plant the first stake on Mars and open the door for human habitation. Why go to Mars? Life on Mars has potential life-saving possibilities for everyone on earth. Depleting water supplies, overwhelming climate change, and a host of other disasters — from terrorist attacks to meteor strikes — all loom large. We must become a space-faring species to survive. We have the technology not only to get humans to Mars, but to convert Mars into another habitable planet. It will likely take 300 years to "terraform" Mars, as the jargon goes, but we can turn it into a veritable second Garden of Eden. And we can live there, in specially designed habitations, within the next twenty years.In this exciting chronicle, Petranek introduces the circus of lively characters all engaged in a dramatic effort to be the first to settle the Red Planet. How We'll Live on Mars brings firsthand reporting, interviews with key participants, and extensive research to bear on the question of how we can expect to see life on Mars within the next twenty years.

    There, I underwent a life-changing experience. As I walked the beaches with the American veterans who had returned for this anniversary, men in their sixties and seventies, and listened to their stories, I was deeply moved and profoundly grateful for all they had done. Ten years later, I returned to Normandy for the fiftieth anniversary of the invasion, and by then I had come to understand what this generation of Americans meant to history. It is, I believe, the greatest generation any society has ever produced."        In this superb book, Tom Brokaw goes out into America, to tell through the stories of individual men and women the story of a generation, America's citizen heroes and heroines who came of age during the Great Depression and the Second World War and went on to build modern America. This generation was united not only by a common purpose, but also by common values--duty, honor, economy, courage, service, love of family and country, and, above all, responsibility for oneself. In this book, you will meet people whose everyday lives reveal how a generation persevered through war, and were trained by it, and then went on to create interesting and useful lives and the America we have today."At a time in their lives when their days and nights should have been filled with innocent adventure, love, and the lessons of the workaday world, they were fighting in the most primitive conditions possible across the bloodied landscape of France, Belgium, Italy, Austria, and the coral islands of the Pacific. They answered the call to save the world from the two most powerful and ruthless military machines ever assembled, instruments of conquest in the hands of fascist maniacs. They faced great odds and a late start, but they did not protest. They succeeded on every front. They won the war; they saved the world. They came home to joyous and short-lived celebrations and immediately began the task of rebuilding their lives and the world they wanted. They married in record numbers and gave birth to another distinctive generation, the Baby Boomers. A grateful nation made it possible for more of them to attend college than any society had ever educated, anywhere. They gave the world new science, literature, art, industry, and economic strength unparalleled in the long curve of history. As they now reach the twilight of their adventurous and productive lives, they remain, for the most part, exceptionally modest. They have so many stories to tell, stories that in many cases they have never told before, because in a deep sense they didn't think that what they were doing was that special, because everyone else was doing it too. "This book, I hope, will in some small way pay tribute to those men and women who have given us the lives we have today--an American family portrait album of the greatest generation."                In this book you'll meet people like Charles Van Gorder, who set up during D-Day a MASH-like medical facility in the middle of the fighting, and then came home to create a clinic and hospital in his hometown. You'll hear George Bush talk about how, as a Navy Air Corps combat pilot, one of his assignments was to read the mail of the enlisted men under him, to be sure no sensitive military information would be compromised. And so, Bush says, "I learned about life." You'll meet Trudy Elion, winner of the Nobel Prize in medicine, one of the many women in this book who found fulfilling careers in the changed society as a result of the war. You'll meet Martha Putney, one of the first black women to serve in the newly formed WACs. And you'll meet the members of the Romeo Club (Retired Old Men Eating Out), friends for life.         Through these and other stories in The Greatest Generation, you'll relive with ordinary men and women, military heroes, famous people of great achievement, and community leaders how these extraordinary times forged the values and provided the training that made a people and a nation great.From the Hardcover edition.

    Peter Watson's hugely ambitious and stimulating history of ideas from deep antiquity to the present day—from the invention of writing, mathematics, science, and philosophy to the rise of such concepts as the law, sacrifice, democracy, and the soul—offers an illuminated path to a greater understanding of our world and ourselves.

    He decried the internment of Japanese-Americans in World War Two, agitated against nuclear weapons, promoted vitamin C as a cure for the common cold and researched the idea of DNA.

    Bell, a leading figure in mathematics in America for half a century. Men of Mathematics accessibly explains the major mathematics, from the geometry of the Greeks through Newton's calculus and on to the laws of probability, symbolic logic, and the fourth dimension. In addition, the book goes beyond pure mathematics to present a series of engrossing biographies of the great mathematicians -- an extraordinary number of whom lived bizarre or unusual lives. Finally, Men of Mathematics is also a history of ideas, tracing the majestic development of mathematical thought from ancient times to the twentieth century. This enduring work's clear, often humorous way of dealing with complex ideas makes it an ideal book for the non-mathematician.

    In a tour de force of narrative history, Keay blends together insights from a variety of scholarly fields and weaves them together to chart the evolution of the rich tapestry of cultures, religions, and peoples that makes up the modern nations of Pakistan, India, and Bangladesh. Authoritative and eminently readable, India: A History is a compelling epic portrait of one of the world's oldest and most richly diverse civilizations.

    In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

    

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    The complete novels of George Orwell in a single tome - a can't miss for fans and those new to Orwell alike!

    Second City, The: Backstage at the World's Greatest Comedy Theate, by Patinkin, Sheldon