World History

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    There are treatments available that can halt, and in some cases, even reverse the aging process.But how do you know what treatments are best for you? Which of the hippest, hottest, and newest are fabulously effective and which are nothing more than new-age snake oil? Let us be your guides. Dr. and Mrs. Guinea Pig Present The Only Guide You'll Ever Need to the Best Anti-Aging Treatments will outline all the best techniques and treatments, from the so-new-you-haven t-heard-of-them-yet to the tried-and-true; from the perfectly legal to the are-you-trying-to-get-me-arrested; from the simple to the outrageous; and from the cheapest drugstore creams to the most complicated surgeries. We will provide you with the information and research you need to create your own, unique anti-aging plan to look and feel your best forever!"

     From the Number 1 Best Selling authors in Computers and Technology, this clear and concise guide will show you how to get the very best from the incredible new $49.99 Amazon Fire 7 Inch Tablet. Step by step instructions will take you from newbie to expert in just two hours! About the Authors: Tom and Jenna Edwards are the Amazon Tech authors behind the Number 1 Best-selling e-books 250+ Best Kindle Fire HD Apps for the New Kindle Fire Owner and Kindle Fire TV User Guide: Newbie to Expert in 1 Hour!

    

    The author doesn't pull any punches describing the good, the bad, the funny and the just plain ridiculous of the Submarine Service. Besides a wealth of information about what it's like to serve on a submarine, you'll meet real life characters like Tongue, Snake and Button Butt John. Did submarines make them rude, crude, and crazy. Or does the Submarine Service act as a magnet for every nut in the Navy? One thing is sure, after two months underwater, and with their back pay in their back pocket, Sub Sailors are as wild as cowboys after a cattle drive. Bar the doors and hide your daughters. Every reader owes it to themselves to use Amazons "Look In" feature to take a peek inside this unique and entertaining book.

    Read it the way Kathy and Mark wrote it, that is, don't just look at it, but study it for its lessons! -Massad Ayoob Founder, Lethal Force Institute Author of "In the Gravest Extreme- These are serious words from Massad, the Master of self defense! Don't rely on others to protect yourself and your loved ones. "Lessons from Armed America" is the essential primer for self defense. Kathy and Mark are the experts that answer all your questions on stalking, real-life firefights, prevention and awareness, as well as carjacking and use of nonlethal force. They tell it like it is with candor and compassion, speaking through both experience and well-thought-out-research. If you're serious about protecting your family, this is the one book you MUST read!

    Secret societies thrive among us, yet they remain shrouded in mystery. Their secrecy suggests, to many, sacrilege or crime, and their loyalties are often accused of undermining governments and tipping the scales of justice. The Freemasons, for example, hold more seats of power in the U.S. government than any other organization. No fewer than sixteen presidents have declared their Masonic affiliation, and there may have been more. Secret societies have infiltrated pop culture as well. Celebrity members of Kabbalah include Madonna, Demi Moore, and Elizabeth Taylor, among others.From the Mafia and the Yakuza to the Priory of Sion, Skull and Bones and the Templars, Reynolds offers an illuminating and entertaining exploration of the storiesOCoconfirmed and fabricatedOCothat surround these societies, as well as provides detailed information on their origins, initiations, rituals, and secret signs. Dispelling myths and providing gripping revelationsOCosuch as a direct historical link between the Assassins of the Middle Ages and todayOCOs Al QaedaOCo"Secret Societies" gives us a smart, surprising look at the best known and often least understood covert organizations."

    But these frisky little dogs aren't for everyone. Consummate lap dogs, they thrive on attention and constant contact with their owners, and are miserable when left alone. As pups they're extremely fragile, although they do outlive bigger breeds by many years. Housebreaking can be a problem with Chihuahuas, but on the other hand, they're very smart, love performing tricks and they never forget what they learn. Some have a tendency to shyness, but a well-socialized Chihuahua can be every bit as bold as a pit bull. Is this plucky little pooch the right dog for you and your family? Chihuahuas For Dummies provides the answer to this and all your questions about getting, caring for and living with this loveable breed. Award-winning breeder, trainer, author and long-time Chihuahua lover, Jacqueline O'Neil Beauchamp gets you up and running with what you need to know to:Find and communicate with reputable breeders Choose the right Chihuahua for you Housebreak and socialize your new puppy Educate yourself and your dog Handle behavioral problems Participate in competitions In friendly, down-to-earth language, Jacqueline provides insights into the Chihuahua temperament and loads of sensible, easy-to-follow advice, along with fun facts and Chihuahua trivia. Discover how to:Decide on whether a male or female is right for you Find and choose your new friend and bring him or her home Understand how to communicate with your Chihuahua Train your little peanut Find a good trainer and attend classes Deal with emotional conflicts Feed and exercise your little amigo Recognize, prevent and treat common health problems Have loyal friend for life The indispensable guide for you and your Chihuahua, Chihuahuas For Dummies is the only book you'll need to help you have the best possible experience with this saucy and affectionate breed of dog.

    Air Crashes and Miracle landings is a great resource for every pilot who wants a clear summary of the Whats, Hows and Whys behind the key aviation accidents. This book should be part of Human Factors and Crew Resource Management training." Richard de Crespigny--captain of Qantas QF32 Now has eighty-five accounts, some short, some long, with hard-hitting analyses, ranging from the disappearance of Amelia Earhart to that of Malaysian Airlines MH370, not forgetting AF447 where many human factors in addition to technical ones were responsible. Each chapter covers a specific type of incident in chronological order showing the evolution of accidents over time, and how many should never happen again because of advances in technology. Covering so many incidents, it provides background facts and insights for professionals and aficionados of the Air Accident Investigations/MAYDAY TV series, amongst others Lessons from these incidents made flying so safe today.

    Rather than hop in the car and hope you can find the courthouse of the county where your great-grandmother grew up before it closes, you can relax and research in the comfort of your own home, at your convenience. The only problem is where--and how--do you start? Genealogy Online For Dummies, 4th Edition is a great starting point. Written by genealogists who manage and maintain several online genealogy services, this guide helps you make sense of the vast array of resources on the Web. It shows you how toSearch online databases Explore genealogical societies Use geographic tools Research ethnic roots Validate your findings Share your research So you don't waste time and effort wandering all over the Web, Genealogy Online For Dummies, 4th Edition shows you how to set up your own personal database first, using information you already have from family members. Then it helps you make your search productive byChoosing the right government resources to help locate your ancestors Fleshing out the statistics with personal information from geographical, ethnic, and religious sources Cooperating with other researchers, sharing information, and coordinating efforts with societies and research groups Providing proven tips, reminders, suggestions, and lists of online databases Offering suggestions for developing your own genealogical Web site, and more To get you started in style, the bonus CD-ROM includes the full version of Family TreeMaker and Legacy Family Tree freeware, a tryout version of Adobe(R) Photoshop(R) Elements 2.0 for preserving treasured family photos, and lots of other valuable techno-tools. And it all comes with a warning: genealogical research can become addictive!

    HTML 4 For Dummies, now in its 5th edition, will show you the basics of working with this language as well as advanced skills for all-around knowledge. HTML is used to create Web documents. As a standard issued by the World Wide Web Consortium, it is used by almost everyone to create and edit Web pages. HTML is capable of:Creating a Web site Inserting designs to a Web page Running on both PCs and Macs The new edition of HTML 4 For Dummies contains nearly 50% more content than its previous editions, and covers a wide range of material, including: Planning a Web site to avoid underperformanceCreating and viewing a Web page Working with text, tables, lists, and links Adding style to your page with images, colors, and fonts Managing layout Controlling positioning and appearance using CSS Integrating scripts with HTML Designing an eBay auction page Helpful advices and tips, as well as warnings about pitfalls Complete with a 6-page tear-out colored reference sheet, HTML 4 For Dummies is the most comprehensive HTML guide yet. Written by a computer expert and author of over 120 books, including the previous editions of the bestselling HTML 4 For Dummies, this straightforward, fun guide will aid you through making and editing beautiful Web pages.

    Nationwide, you can find a game in progress everywhere. If you want to play, you can find poker games on replicas of 19th century riverboats or on Native American tribal lands. You can play poker at home with the family or online with opponents from around the world. Like bowling and billiards before it, poker has moved out from under the seedier side of its roots and is flowering in the sunshine.Maybe you've never played poker before and you don't even know what a full house is. "Poker For Dummies" covers the basics. Or perhaps you've played for years, but you just don't know how to win. This handy guide will help you walk away from the poker table with winnings, not lint, in your pockets. If you're a poker expert, you still can benefit - some of the suggestions may surprise you, and you can certainly learn from the anecdotes from professional players like T.J. Cloutier and Stu Unger.Know what it takes to start winning hand after hand by exploring strategy; getting to know antes and betting structure; knowing your opponents, and understanding the odds. "Poker For Dummies" also covers the following topics and more: Poker games such as Seven-Card Stud, Omaha, and Texas Hold'emSetting up a game at homePlaying in a casino: Do's and don'tsImproving your play with Internet and video pokerDeciphering poker sayings and slangTen ways to read your opponent's body languagePlaying in poker tournamentsMoney management and recordkeepingKnowing when and how to bluffPoker looks like such a simple game. Anyone, it seems, can play it well - but that's far from the truth. Learning the rules can be quick work, but becoming a winning player takes considerably longer. Still, anyone willing to make the effort can become a good player. You can succeed in poker the way you succeed in life: by facing it squarely, getting up earlier than the next person, and working harder and smarter than the competition.Foreword by Chris Moneymaker, 2003 World Series of Poker Champion.