The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    Sam Miller investigates how the ancient Greeks, the Romans, the Chinese, Arabs, Africans, Europeans and Americans - everyone really, except for Indians themselves - came to imagine India. His account of the engagement between foreigners and India spans the centuries from Alexander the Great to Slumdog Millionaire. It features, among many others, Thomas the Apostle, the Chinese monk Xuanzang, Marco Polo, Ibn Battuta, Vasco da Gama, Babur, Clive of India, several Victorian pornographers, Mark Twain, EM Forster, Allen Ginsberg, the Beatles and Steve Jobs. Interspersed between these tales is the story of Sam Miller's own 25-year-long love affair with India. The result is a spellbinding, 2500-year-long journey through Indian history, culture and society, in the company of an author who informs, educates and entertains in equal measure, as he travels in the footsteps of foreign chroniclers, exposes some of their fabulous fantasies and overturns longheld stereotypes about race, identity and migration. A tour de force that is at once scholarly and thought-provoking, delightfully eccentric and laugh-out-loud funny, this book is destined to become a much-loved classic.

    This fast-moving, lively and independent account of the politics and international affairs is enriched by intimate, perceptive and far from uncritical sketches of great leaders such as Gandhi, Jinnah, Nehru, Desai and Patel. Perhaps no other book reminds the reader so firmly that politics, even at its most exalted and dramatic, is about people. Certainly no one who is interested in India, in the history of British imperialism or in the realities of present day Asia can neglect this goldmine of a book.

    The political and socio-economic developments that have influenced the growth of modern India have been dealt with in independent chapters.

    Emily Eden, Charlotte Canning, Edith Lytton and Mary Curzon were well-born, cultivated women who experienced the extremes of decadence in a country gripped by poverty. Emily Eden imagined an India of dazzling splendor but found a land of dark secrets. Charlotte Canning painted delicate watercolors while the carnage of the Great Mutiny raged. Edith Lytton feared the moral laxity and adultery of India but indulged her husband rather than restraining him. Mary Curzon, an insecure American heiress in thrall to her husband unwittingly was almost crushed by him.Marian Fowler, “both scholarly and tart,” recounts their adventures in this classic work of colonial and women’s history.

    As rehearsals were about to begin, the BBC hierarchy—under pressure from the Foreign Office—decided to cancel the project. Why? General Zia ul Haq, the dictator at the time, was leading the jihad against the Soviet Union in Afghanistan. He was backed by the USA. According to expert legal opinion, there was a possibility of a whole range of defamation suits from the head of state to judges involved in the case. In consequence, it was decided not to broadcast this hard-hitting and provocative play.The Leopard and the Fox presents both the script and the story of censorship.

    Each story is accompanied by scripture, prayer, and discussion exercises designed to remind readers of Mary of Medjugorje's intercession on their behalf and God's personal love for them. Watkins gives nationwide talks and workshops and works as a spiritual director in the Bay Area, in addition to maintaining an active website and e-mail newsletter.

    He connects with the richness of the Urdu language, observes the syncretic evolution of mystical Islam in India and its deep connections with Hindustani classical music – so much a part of his own selfhood. And every so often, he returns to the refuge of Hazrat Nizamuddin Auliya, the twelfth-century pir, whose dargah still reverberates with music and prayer every evening.His wanderings through Delhi lead Raza back in time to recollections of a long-forgotten Hindu ancestry and to comparisons with his own city of Lahore – in many ways a mirror image of Delhi. They also lead to reflections on the nature of the modern city, the inherent conflict between the native and the immigrant and, inevitably, to an inquiry into his own identity as a South Asian Muslim.Rich with history and anecdote, and conversations with Dilliwalas known and unknown,Delhi By Heart offers an unusual perspective and unexpected insights into the political and cultural capital of India.About the AuthorRaza Rumi is an international development professional based in Lahore. He has worked for national and international organizations such as the United Nations and the Asian Development Bank. He also edits and writes for the Friday Times and contributes to leading national dailies in Pakistan and abroad. He blogs at Jahane Rumi, a website devoted to Sufism and the arts and cultures of South Asia.

    When Devdas returns to his village, now a handsome lad of nineteen, Paro asks him to marry her. But Devdas is unable to stand up to parental opposition to the match and rejects the proposition. Stunned, Paro agrees to marry an elderly widower. Devdas returns to Calcutta, but every waking hour of his is now filled with thoughts of Paro and his unfulfilled love for her. Desperate to resolve the situation somehow, he runs to Paro who is now married and asks her to elope with him, but she refuses.Heartbroken, he seeks solace in alcohol and in the company of the courtesan Chandramukhi. Chandramukhi falls in love with Devdas, but even when he is with her he can only think of Paro. It is now his destiny to hurtle on relentlessly on the path to self-destruction. Devdas’s tortured life ends when, dying of a liver ailment brought on by alcoholism, he journeys to Paro’s house to see her one last time. Arriving in the middle of the night, he dies unknown, untended, on her doorstep. Paro comes to know of his death only the following morning. Devdas has enthralled readers and filmgoing audiences alike for the better part of a century. This new translation brings the classic tale of star-crossed lovers alive for a new generation of readers.

    Based on the present political situation in Kashmir valley.

    

    A man with a rare vision, Dr Kurien has devoted a lifetime to realizing his dream - empowering the farmers of India. He has engineered the milk cooperative movement in India. It was a sheer quirk of fate that landed him in Anand where a small group of farmers were forming a cooperative, Kaira District Cooperative Milk Producers'Union Limited (better known as Amul), to sell their milk. Intrigued by the integrity and commitment of their leader, Tribhuvandas Patel, Dr Kurien joined them. Since then there has been no looking back. The 'Anand pattern of cooperatives'were so successful that, at the request of the Government of India, he set up the National Dairy Development Board to replicate it across India. He also established the Gujarat Cooperative Milk Marketing Federation to market its products. In these memoirs, Dr Verghese Kurien, popularly known as the 'father of the white revolution', recounts, with customary candour, the story of his life and how he shaped the dairy industry. Profoundly inspiring, these memoirs help up comprehend the magnitude of his contributions and his multifaceted personality.

    But while he has been widely extolled for his achievements, parts of Churchill's record have gone woefully unexamined. As journalist Madhusree Mukerjee reveals, at the same time that Churchill brilliantly opposed the barbarism of the Nazis, he governed India with a fierce resolve to crush its freedom movement and a profound contempt for native lives. A series of Churchill's decisions between 1940 and 1944 directly and inevitably led to the deaths of some three million Indians. The streets of eastern Indian cities were lined with corpses, yet instead of sending emergency food shipments Churchill used the wheat and ships at his disposal to build stockpiles for feeding postwar Britain and Europe.Combining meticulous research with a vivid narrative, and riveting accounts of personality and policy clashes within and without the British War Cabinet, Churchill's Secret War places this oft-overlooked tragedy into the larger context of World War II, India's fight for freedom, and Churchill's enduring legacy. Winston Churchill may have found victory in Europe, but, as this groundbreaking historical investigation reveals, his mismanagement--facilitated by dubious advice from scientist and eugenicist Lord Cherwell--devastated India and set the stage for the massive bloodletting that accompanied independence.

    Exploring vital themes such as custodial deaths, reservations and environmental jurisprudence, this book contextualises the judgements, explains key concepts and maps their impacts. Written by one of India's most respected lawyers, "Ten Judgements That Changed India" is an authoritative yet accessible read for anyone keen to understand India's legal system and the foundations of our democracy.

    She raised her children with the income from just a few acres of land that she managed on her own, tending to the cattle and crops with maternal concern, all the while minding her unruly husband. Every obligation met, all accounts squared up, each meal cooked to satiate the tongue and heart—Amma never rested, not even when bedridden with Parkinson’s. She lived a farmer’s life and died a farmer’s death.Amma is a homage to a way of life and values—simplicity, honesty and hard work—lost to us today. Peppered with unsentimental nostalgia and delightful humour, and vividly documenting village and farming life in the Kongu region, Amma tugs at generational memory. Murugan’s non-fiction writing, his first to appear in English, is as deeply affecting as his fiction.