Dr. Misner traces the history, growing pains, and innovations that have resulted in the best system for growing your business through referrals. Existing members should read to understand the organization and prospects should read so they will be compelled to seek out the group in their area. The other books in the series should be read subsequently so as to gain the greatest benefit. My involvement in BNI has been the single-largest contributor to the growth of my business. Read this first and then the others that follow so that you can claim your benefit, too!

    In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding--that power the design thinking process and help businesses align around a project to realize its full potential.