Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way

    Told in the same fanciful, irreverent style as the Hitchhiker trilogy, with scraps of scripts, letters and comments from Adams, Don't Panic is the perfect companion to one of the most successful series in publishing history.

    So often, we take our bodies for granted. We’re rarely curious about how they work and what we can do to make them work better. In The Body, Bill Bryson takes you on a tour inside your body so you can gain a better understanding of how it functions and its amazing ability to heal itself. At the times you doubt yourself, or think of yourself as less than wonderful, this summary of The Body will remind you of the miracle you truly are.

    prison system, tracking down a chameleon con artist in Europe, or riding in a cyclone-tossed skiff with a scientist hunting the elusive giant squid, David Grann revels in telling stories that explore the nature of obsession and that piece together true and unforgettable mysteries.Each of the dozen stories in this collection reveals a hidden and often dangerous world and, like Into Thin Air and The Orchid Thief, pivots around the gravitational pull of obsession and the captivating personalities of those caught in its grip. There is the world's foremost expert on Sherlock Holmes who is found dead in mysterious circumstances; an arson sleuth trying to prove that a man about to be executed is innocent, and sandhogs racing to complete the brutally dangerous job of building New York City's water tunnels before the old system collapses. Throughout, Grann's hypnotic accounts display the power-and often the willful perversity-of the human spirit.Compulsively readable, The Devil and Sherlock Holmes is a brilliant mosaic of ambition, madness, passion, and folly.

    Jonathan Fleming, Sundhe Moses, Jabbar Washington, and John Bunn were among dozens of innocent New Yorkers who spent decades in prison —guilty until proven innocent. This documentary follows their relentless fight to unveil an insidious pattern of police and prosecutorial corruption in Brooklyn at the height of the war on drugs and a historic peak in violent crime in the 1980s and '90s.

    Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities; who have been dismissed as autistic or retarded, yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales illuminate what it means to be human.

    In the Valley, where the rates of crime were the highest in the state, more than thirty people were known to police as firebugs. But the detectives soon found themselves on the trail of a man they didn’t know.The Arsonist takes readers on the hunt for this man, and inside the strange puzzle of his mind. It is also the story of fire in this country, and of a community that owed its existence to that very element. The command of fire has defined and sustained us as a species – understanding its abuse will define our future. A powerful real-life thriller written with Hooper’s trademark lyric detail and nuance, The Arsonist is a reminder that in an age of fire, all of us are gatekeepers.

    It contains 100,000 books, spread over a mile of shelving, with twisting corridors and roaring fires, and all set in a beautiful, rural town by the edge of the sea. A book-lover's paradise? Well, almost ... In these wry and hilarious diaries, Shaun provides an inside look at the trials and tribulations of life in the book trade, from struggles with eccentric customers to wrangles with his own staff, who include the ski-suit-wearing, bin-foraging Nicky. He takes us with him on buying trips to old estates and auction houses, recommends books (both lost classics and new discoveries), introduces us to the thrill of the unexpected find, and evokes the rhythms and charms of small-town life, always with a sharp and sympathetic eye.

    They did so without tripping an alarm or injuring a single guard in the process. Although the crime was perfect, the getaway was not. The police zeroed in on a band of professional thieves fronted by Leonardo Notarbartolo, a dapper Italian who had rented an office in the Diamond Center and clandestinely cased its vault for over two years.  The “who” of the crime had been answered, but the “how” remained largely a mystery. Enter Scott Andrew Selby, a Harvard Law grad and diamond expert, and Greg Campbell, author of Blood Diamonds, who undertook a global goose chase to uncover the true story behind the daring heist. Tracking the threads of the story throughout Europe—from Belgium to Italy, in seedy cafés and sleek diamond offices—the authors sorted through an array of conflicting details, divergent opinions and incongruous theories to put together the puzzle of what actually happened that Valentine’s Day weekend.This real-life Ocean’s Eleven—a combination of diamond history, journalistic reportage, and riveting true-crime story—provides a thrilling in-depth study detailing the better-than-fiction heist of the century.

    Paul "Redeye" Chaloner is quite simply a legend of the esports scene. And now, he will use all his years of experience to write the definitive book on the modern world of esports. What is it? What is life like in an esports team? Just how much corruption and cheating goes on behind it all? And what's it like to stand in front of thousands of people, broadcasting to millions over the world, as one team sits on the brink of earning millions? "Redeye" will reveal all.What is competitive gaming, and where did it come from? What makes it so exciting? The bitter esports team and country rivalries, the scandals, the money, the last-minute Hail Mary plays; it's all here, brought to you with the trademark wit--and access--of the industry's most respected and experienced broadcaster. He'll even tell you how to spell it. This is the world of esports according to its most famous presenter.

    My older sister, Helen, came to my room, took me by the hand, and sat me down on the bed. She opened her mouth to say something, but then her face flushed, and she turned her head to look out the window. After a second, she squeezed my hand and looked back in my eyes. She said, “You’ve always been a good girl, Maude, and done what I told you. Now, you’re going to be a married woman, and he will be the head of the house. When you go home tonight after your party, no matter what he wants to do to you, you have to let him do it. Do you understand?"I didn’t understand, but I nodded my head anyway. It sounded strange to me, the way so many things did. I would do what she told me. I didn’t have a choice, any more than I had a choice in being born.

    The childhood illness that left her bedridden for a year, which she was not expected to survive. A teenage yearning to escape that nearly ended in disaster. An encounter with a disturbed man on a remote path. And, most terrifying of all, an ongoing, daily struggle to protect her daughter--for whom this book was written--from a condition that leaves her unimaginably vulnerable to life's myriad dangers.Seventeen discrete encounters with Maggie at different ages, in different locations, reveal a whole life in a series of tense, visceral snapshots. In taut prose that vibrates with electricity and restrained emotion, O'Farrell captures the perils running just beneath the surface, and illuminates the preciousness, beauty, and mysteries of life itself.

    A sexual sadist who taunted police with anonymous notes. A madman who was never apprehended. This is the first, complete account of Zodiac's reign of terror. Is he still out there?

    had a plan to invade Canada? And what actually happened to the flags left on the moon?Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.Covering 100 outrageous topics, Now I Know is the ultimate challenge for any know-it-all who thinks they have nothing left to learn.

    His courage is a model for all Americans."--President Barack Obama It was just another day on the job for fifty-three-year-old Richard Phillips, captain of the Maersk Alabama, the United States-flagged cargo ship which was carrying, among other things, food and agricultural materials for the World Food Program. That all changed when armed Somali pirates boarded the ship. The pirates didn't expect the crew to fight back, nor did they expect Captain Phillips to offer himself as hostage in exchange for the safety of his crew. Thus began the tense five-day stand-off, which ended in a daring high-seas rescue when U.S. Navy SEALs opened fire and picked off three of the captors. "It never ends like this," Captain Phillips said. And he's right. A Captain's Duty tells the life-and-death drama of the Vermont native who was held captive on a tiny lifeboat off Somalia's anarchic, gun-plagued shores. A story of adventure and courage, it provides the intimate details of this high-seas hostage-taking--the unbearable heat, the death threats, the mock executions, and the escape attempt. When the pirates boarded his ship, Captain Phillips put his experience into action, doing everything he could to safeguard his crew. And when he was held captive by the pirates, he marshaled all his resources to ensure his own survival, withstanding intense physical hardship and an escalating battle of wills with the pirates. This was it: the moment where training meets instinct and where character is everything. Richard Phillips was ready.