More witty and stylish poetic therapy for the Venus and Mars generation.

    The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul’s India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

    Should we care? In this well-argued book, Romila Thapar and others tell us why we should. Thapar begins by defining the critical role that such individuals play in our societies today. Collectively, they are the objective, fearless, constructive voice that asks the awkward questions when government, industry, religious leaders and other bulwarks of society stray from their roles of ensuring the proper functioning of a country whose hallmarks are (or should be) social and economic equality, justice for all, and the liberty to say, think and profess the fundamental requirements of good citizenship. Through the lens of history, philosophy, science, and politics, she shows us the key role enlightened thinkers and activists have played in India, Europe and elsewhere. Today, as the liberal space in India is threatened by religious fundamentalism, big business, and, worryingly, a government that appears to be tacitly (and sometimes overtly) encouraging the attack on freedom of expression, secular values and rational readings of history, there could be no book as timely as this one. With contributions from writers and scholars in the fields of philosophy, science, history, journalism and social activism, The Public Intellectual in India shows us why it is important to have independent voices to protect the underprivileged, ensure human rights and social justice, and watch over the smooth functioning of our liberal, secular democracy.

    It dispenses advice and reflections on family life and public manners; opinions on topics such as dress, health, food, and childrearing and safety; and more specialized tips, such as those for dealing with annoying salesmen and burglars. Culled from Twain's personal letters, autobiographical writings, speeches, novels, and sketches, these pieces are delightfully fresh, witty, startlingly relevant, and bursting with Twain's characteristic ebullience for life. They also remind us exactly how Mark Twain came to be the most distinctive and well-known American literary voice in the world. These texts, some of them new or out of print for decades, have been selected and meticulously prepared by the editors at the Mark Twain Project.

    Whole libraries of knowledge, and whole galleries of secrets are gone. Our culture, our knowledge, and all our lives are shadows cast by what went before. We are defined, not by what we have, but by what we have lost along the way. Lost Worlds is a glossary of the missing, a cabinet of absent curiosities. No mere miscellany, it weaves a web of everything we no longer have. Michael Bywater, "Lost Worlds" columnist for the Independent on Sunday, teaches at Cambridge University.

    Urbanites everywhere, from ironic hipsters to earth-conscious commuters, are taking to the bike like aquatic mammals to water. BikeSnobNYC cycling's most prolific, well-known, hilarious, and anonymous blogger brings a fresh and humorous perspective to the most important vehicle to hit personal transportation since the horse. Bike Snob treats readers to a laugh-out-loud rant and rave about the world of bikes and their riders, and offers a unique look at the ins and outs of cycling, from its history and hallmarks to its wide range of bizarre practitioners. Throughout, the author lampoons the missteps, pretensions, and absurdities of bike culture while maintaining a contagious enthusiasm for cycling itself. Bike Snob is an essential volume for anyone who knows, is, or wants to become a cyclist.

    James Montague travelled there for three years, observing the region's cultures and politics through the prism of football and interviewing all the major teams along the way. He soon realised that to understand the game there is to understand its people. For as much as football forms an unlikely common thread between different countries, the sport also reflects what is unique in the national characters of those who play, support and organise it.When Friday Comes is an insightful and humorous account of Montague's journey, during which he gets stoned with the Yemeni FA, harangues Iran's Deputy President at the World Cup, has a gun pulled on him by genocidal Lebanese football fans, encounters a rioting group of fanatical young Jews singing 'I'm West Ham 'til I Die' in mockney English and was made to strip and then dance for the Iraqi national team.This is a compelling travel memoir that will enlighten, surprise and entertain football fans everywhere.

    Fisher" (Connoisseur). From nineteenth-century famine-struck Ireland to the India of the British Raj, from the bachelor's kitchen to the Italian cucina, Thorne is an entertaining, erudite, and inventive guide to culinary adventuring and appreciation.

    Photographs.

    Discussing everything from the leveling of the Twin Towers to the death of the sole survivor of that extraordinary match between British and German soldiers in 1915, one of South America’s greatest commentators issues forth on robotic soccer in Japan, the mass-production of the game as a sign of the decline of civilization, the amazing success of Senegal and Turkey, and how Nike beat Adidas.

    Last year, Guardian journalist Ariane Sherine launched the Atheist Bus Campaign and ended up raising over GBP150,000, enough to place the advert 'There's probably no God. Now stop worrying and enjoy your life' on 800 UK buses in January 2009. Now Ariane and dozens of other atheist writers, comedians and scientists are joining together to raise money for a very different cause. The Atheist's Guide to Christmas is a funny, thoughtful handbook all about enjoying Christmas, from 42 of the world's most entertaining atheists. It features everything from an atheist Christmas miracle to a guide to the best Christmas pop hits, and contributors include Richard Dawkins, Charlie Brooker, Derren Brown, Ben Goldacre, Jenny Colgan, David Baddiel, Simon Singh, AC Grayling, Brian Cox and Richard Herring. The full book advance and all royalties will go to the UK HIV charity Terrence Higgins Trust.(less)

    From catch wrestling masters Strangler Lewis and Billy Robinson to pro-wrestling icons like Frank Gotch and Lou Thesz, from Olympic heroes Danny Hodge and Kurt Angle to the Japanese wrestler who trained the famous Gracie family and gave birth to the global phenomenon of MMA, Shooters takes you from the shadowy carnival tent and the dingy training hall to the bright lights of the squared circle and the Las Vegas glitz of the Octagon. This volume takes fans of pro wrestling and MMA from Billy Riley’s legendary Wigan Snake Pit to the rigorous UWF Dojo in Tokyo, and draws on meticulous research and original interviews with today’s tough guys.

    To the millions unable to get to their teams' games on Saturday afternoons, the next best thing is undoubtedly the pleasurable company of Jeff and the Sky Sports videprinter for a cozy marathon on the sofa. If someone's got to reveal that your beloved team have just gone 3�0 down away from home and had a man sent off, it's best if it's consummate professional Jeff who breaks the news to you. Avid Hartlepool fan Jeff knows our pain and shares our joy—but mostly he knows our pain. The long-time host of SkySports' iconic Soccer Saturday show has become a cult figure, universally admired for his encyclopedic knowledge of the game, his genuine and unlimited enthusiasm for all levels of soccer, and his wicked sense of humor which makes the six-hour long show simply whiz by. This deliciously chaotic, hugely entertaining, anecdote-ridden, humorous taste of life in the Soccer Saturday studio reveals what Jeff has to say about some of the show's legendary pundits over the years—ex-players such as George Best, Rodney Marsh, Chris Kamara, Charlie Nicholas, and Matt Le Tissier. Get the inside track on all those great one-liners: "Mansfield Town's Gareth Jellyman has been shown the red card for dissent. Looks like Jellyman's thrown a wobbly." "Darlington's equalizer has been scored by Guyain Ndumbu-Nsungu. Very much a case of local boy makes good." "They'll be dancing in the streets of Total Network Solutions tonight." "James Brown's grabbed a second for Hartlepool. I feel good!" Jellyman's Thrown a Wobbly goes a long way to demonstrate how a six-hour long, studio-based show with no live action pictures and featuring men gazing into TV monitors which the viewer can't see, can hold a huge audience enthralled every Saturday afternoon between August and May.

    The stories are satires on Indian political and social climate of 1960s and 70s.