The author shares his wisdom and experiences from his illustrious career as one of India Inc’s longest-serving CEOs. In his trademark straightforward and lucid style, he shares lessons and learnings on each of the ten dilemmas. The book also contains insights and perspectives from twenty-four highly experienced professionals.A successful career is not a straight line; it has many twists and turns where you are faced with difficult choices. Practical and inspiring, The Right Choice will help you navigate these difficult situations-and win in your career.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

    This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, “Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered,” has been written just for you. This book is meant to help make the process of emotional development clearer and smoother. Our lives are filled with constant and continual situations where communication with others is necessary. Your ability to communicate effectively and successfully with others is what sets you apart from animals. However, how many of us actually take the time to think about just how important the way we communicate is? In what ways can we become better able to communicate? This would be a good time to introduce you to the concept of emotional intelligence. Emotional intelligence, or EI, is defined as the ability to recognize, control, and express your emotions in a way that enables you to handle interpersonal relationships empathetically and judiciously. Emotional intelligence is what enables you to recognize how others are feeling in a given situation, differentiate the myriad of emotions, and act accordingly. It is only through emotional intelligence that we are able to adjust our emotions as we go through life, thus reaching whatever goals we have set. Nobody can claim that they do not have emotional intelligence. The only difference is that people exhibit varying levels of EI – some are simply more emotionally intelligent than others. However, it is not something that is fixed from birth to death. There are steps and actions you can take to become more intelligent emotionally. In fact, if there is one feature of personal development that most people need to work on, it is their emotional intelligence. Research has proven that those individuals who have a higher emotional quotient, or EQ, tend to make better leaders, enjoy a better quality of personal and professional relationships, and are more mentally healthy. All you need to do to increase your emotional quotient is take the time to put into practice the tips and strategies outlined in this book. In here, you will learn how to know yourself better so that you can understand others better. You will learn how your emotional brain works, and how emotional intelligence can be improved. There are some great tools and tips described in this book, so make sure that you are ready to learn and practice them. Get ready to also learn about some of the new discoveries in the field of emotional intelligence. Scroll to the top of this page and click the " Buy Now With One-Click " Button to start your journey on EI

    I hope it helps you too!

    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

    

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    Everything you need to begin or continue your journey in real estate investing is here. How to present yourself to other real estate professionals, where to find the deals, how to talk to private lenders, where to find contractors, how to maximize profits on your flips and more. This is your guide to creating your real estate investing future. If you have ever thought about getting into real estate investing, this book will show you how to do it safely and securely.

    He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.

    From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of the its most popular and controversial state chief ministers, Modis mantra of change and development is gradually finding many takers. Though he evokes vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing towards the centre stage, making the 2014 General Elections look more like a Presidential system where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary politician who is poised to take on a new role in the coming years.

    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

     Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.

    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com