Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die


Eric Siegel - 2013
    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Code: The Hidden Language of Computer Hardware and Software


Charles Petzold - 1999
    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

Head First Java


Kathy Sierra - 2005
    You might think the problem is your brain. It seems to have a mind of its own, a mind that doesn't always want to take in the dry, technical stuff you're forced to study. The fact is your brain craves novelty. It's constantly searching, scanning, waiting for something unusual to happen. After all, that's the way it was built to help you stay alive. It takes all the routine, ordinary, dull stuff and filters it to the background so it won't interfere with your brain's real work--recording things that matter. How does your brain know what matters? It's like the creators of the Head First approach say, suppose you're out for a hike and a tiger jumps in front of you, what happens in your brain? Neurons fire. Emotions crank up. Chemicals surge. That's how your brain knows.And that's how your brain will learn Java. Head First Java combines puzzles, strong visuals, mysteries, and soul-searching interviews with famous Java objects to engage you in many different ways. It's fast, it's fun, and it's effective. And, despite its playful appearance, Head First Java is serious stuff: a complete introduction to object-oriented programming and Java. You'll learn everything from the fundamentals to advanced topics, including threads, network sockets, and distributed programming with RMI. And the new. second edition focuses on Java 5.0, the latest version of the Java language and development platform. Because Java 5.0 is a major update to the platform, with deep, code-level changes, even more careful study and implementation is required. So learning the Head First way is more important than ever. If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. If you haven't, you're in for a treat. You'll see why people say it's unlike any other Java book you've ever read.By exploiting how your brain works, Head First Java compresses the time it takes to learn and retain--complex information. Its unique approach not only shows you what you need to know about Java syntax, it teaches you to think like a Java programmer. If you want to be bored, buy some other book. But if you want to understand Java, this book's for you.

Data Mining: Practical Machine Learning Tools and Techniques


Ian H. Witten - 1999
    This highly anticipated fourth edition of the most ...Download Link : readmeaway.com/download?i=0128042915            0128042915 Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems) PDF by Ian H. WittenRead Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems) PDF from Morgan Kaufmann,Ian H. WittenDownload Ian H. Witten's PDF E-book Data Mining: Practical Machine Learning Tools and Techniques (Morgan Kaufmann Series in Data Management Systems)

Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites


Matthew A. Russell - 2011
    You’ll learn how to combine social web data, analysis techniques, and visualization to find what you’ve been looking for in the social haystack—as well as useful information you didn’t know existed.Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.Get a straightforward synopsis of the social web landscapeUse adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, LinkedIn, and Google+Learn how to employ easy-to-use Python tools to slice and dice the data you collectExplore social connections in microformats with the XHTML Friends NetworkApply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detectionBuild interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google

Speech and Language Processing: An Introduction to Natural Language Processing, Computational Linguistics and Speech Recognition


Dan Jurafsky - 2000
    This comprehensive work covers both statistical and symbolic approaches to language processing; it shows how they can be applied to important tasks such as speech recognition, spelling and grammar correction, information extraction, search engines, machine translation, and the creation of spoken-language dialog agents. The following distinguishing features make the text both an introduction to the field and an advanced reference guide.- UNIFIED AND COMPREHENSIVE COVERAGE OF THE FIELDCovers the fundamental algorithms of each field, whether proposed for spoken or written language, whether logical or statistical in origin.- EMPHASIS ON WEB AND OTHER PRACTICAL APPLICATIONSGives readers an understanding of how language-related algorithms can be applied to important real-world problems.- EMPHASIS ON SCIENTIFIC EVALUATIONOffers a description of how systems are evaluated with each problem domain.- EMPERICIST/STATISTICAL/MACHINE LEARNING APPROACHES TO LANGUAGE PROCESSINGCovers all the new statistical approaches, while still completely covering the earlier more structured and rule-based methods.

The C Programming Language


Brian W. Kernighan - 1978
    It is the definitive reference guide, now in a second edition. Although the first edition was written in 1978, it continues to be a worldwide best-seller. This second edition brings the classic original up to date to include the ANSI standard. From the Preface: We have tried to retain the brevity of the first edition. C is not a big language, and it is not well served by a big book. We have improved the exposition of critical features, such as pointers, that are central to C programming. We have refined the original examples, and have added new examples in several chapters. For instance, the treatment of complicated declarations is augmented by programs that convert declarations into words and vice versa. As before, all examples have been tested directly from the text, which is in machine-readable form. As we said in the first preface to the first edition, C "wears well as one's experience with it grows." With a decade more experience, we still feel that way. We hope that this book will help you to learn C and use it well.

How to Solve It: A New Aspect of Mathematical Method


George Pólya - 1944
    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

The Art of Computer Programming, Volume 1: Fundamental Algorithms


Donald Ervin Knuth - 1973
     -Byte, September 1995 I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars, restaurants, at work, at home... and even at a Little League game when my son wasn't in the line-up. -Charles Long If you think you're a really good programmer... read [Knuth's] Art of Computer Programming... You should definitely send me a resume if you can read the whole thing. -Bill Gates It's always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers. -Jonathan Laventhol This first volume in the series begins with basic programming concepts and techniques, then focuses more particularly on information structures-the representation of information inside a computer, the structural relationships between data elements and how to deal with them efficiently. Elementary applications are given to simulation, numerical methods, symbolic computing, software and system design. Dozens of simple and important algorithms and techniques have been added to those of the previous edition. The section on mathematical preliminaries has been extensively revised to match present trends in research. Ebook (PDF version) produced by Mathematical Sciences Publishers (MSP), http: //msp.org

How to Prove It: A Structured Approach


Daniel J. Velleman - 1994
    The book begins with the basic concepts of logic and set theory, to familiarize students with the language of mathematics and how it is interpreted. These concepts are used as the basis for a step-by-step breakdown of the most important techniques used in constructing proofs. To help students construct their own proofs, this new edition contains over 200 new exercises, selected solutions, and an introduction to Proof Designer software. No background beyond standard high school mathematics is assumed. Previous Edition Hb (1994) 0-521-44116-1 Previous Edition Pb (1994) 0-521-44663-5

The Art of Doing Science and Engineering: Learning to Learn


Richard Hamming - 1996
    By presenting actual experiences and analyzing them as they are described, the author conveys the developmental thought processes employed and shows a style of thinking that leads to successful results is something that can be learned. Along with spectacular successes, the author also conveys how failures contributed to shaping the thought processes. Provides the reader with a style of thinking that will enhance a person's ability to function as a problem-solver of complex technical issues. Consists of a collection of stories about the author's participation in significant discoveries, relating how those discoveries came about and, most importantly, provides analysis about the thought processes and reasoning that took place as the author and his associates progressed through engineering problems.

Probabilistic Graphical Models: Principles and Techniques


Daphne Koller - 2009
    The framework of probabilistic graphical models, presented in this book, provides a general approach for this task. The approach is model-based, allowing interpretable models to be constructed and then manipulated by reasoning algorithms. These models can also be learned automatically from data, allowing the approach to be used in cases where manually constructing a model is difficult or even impossible. Because uncertainty is an inescapable aspect of most real-world applications, the book focuses on probabilistic models, which make the uncertainty explicit and provide models that are more faithful to reality.Probabilistic Graphical Models discusses a variety of models, spanning Bayesian networks, undirected Markov networks, discrete and continuous models, and extensions to deal with dynamical systems and relational data. For each class of models, the text describes the three fundamental cornerstones: representation, inference, and learning, presenting both basic concepts and advanced techniques. Finally, the book considers the use of the proposed framework for causal reasoning and decision making under uncertainty. The main text in each chapter provides the detailed technical development of the key ideas. Most chapters also include boxes with additional material: skill boxes, which describe techniques; case study boxes, which discuss empirical cases related to the approach described in the text, including applications in computer vision, robotics, natural language understanding, and computational biology; and concept boxes, which present significant concepts drawn from the material in the chapter. Instructors (and readers) can group chapters in various combinations, from core topics to more technically advanced material, to suit their particular needs.

Effective Java


Joshua Bloch - 2001
    The principal enhancement in Java 8 was the addition of functional programming constructs to Java's object-oriented roots. Java 7, 8, and 9 also introduced language features, such as the try-with-resources statement, the diamond operator for generic types, default and static methods in interfaces, the @SafeVarargs annotation, and modules. New library features include pervasive use of functional interfaces and streams, the java.time package for manipulating dates and times, and numerous minor enhancements such as convenience factory methods for collections. In this new edition of Effective Java, Bloch updates the work to take advantage of these new language and library features, and provides specific best practices for their use. Java's increased support for multiple paradigms increases the need for best-practices advice, and this book delivers. As in previous editions, each chapter consists of several "items," each presented in the form of a short, standalone essay that provides specific advice, insight into Java platform subtleties, and updated code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. Coverage includes:Updated techniques and best practices on classic topics, including objects, classes, methods, libraries, and generics How to avoid the traps and pitfalls of commonly misunderstood subtleties of the platform Focus on the language and its most fundamental libraries, such as java.lang and java.util

Mindstorms: Children, Computers, And Powerful Ideas


Seymour Papert - 1980
    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.

R Graphics Cookbook: Practical Recipes for Visualizing Data


Winston Chang - 2012
    Each recipe tackles a specific problem with a solution you can apply to your own project, and includes a discussion of how and why the recipe works.Most of the recipes use the ggplot2 package, a powerful and flexible way to make graphs in R. If you have a basic understanding of the R language, you're ready to get started.Use R's default graphics for quick exploration of dataCreate a variety of bar graphs, line graphs, and scatter plotsSummarize data distributions with histograms, density curves, box plots, and other examplesProvide annotations to help viewers interpret dataControl the overall appearance of graphicsRender data groups alongside each other for easy comparisonUse colors in plotsCreate network graphs, heat maps, and 3D scatter plotsStructure data for graphing