Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Oil Painting Secrets From a Master


Linda Cateura - 1984
    This is such a book. For more than two years, Linda Cateura has pursued teacher / artist David A. Leffel, notebook in hand, as he critiqued the work of students. Linda Cateura's succinct notes capture his insights, philosophy, painting hints, and general comments.Leffel's classic, painterly, twentieth-century old master style, much in the manner of Rembrandt or Chardin, affords ample illustration of the ideas expressed - through his many paintings, details, demonstrations, and diagrams, almost all in color.No matter what your level of ability, there is something here to apply to your own work, ideas that will cause you to rething your own ways of painting, hints to save you effort, or solutions to persistent painting problems.

LaChapelle Land


David Lachapelle - 1996
    And rightly so. The marriage of LaChapelle’s vivid, high-octane images with graphic artist, Tadanori Yokoo’s supersaturated designs make for an astonishing physical object. The reissue of this now classic, long out-of-print volume showcases all the lollipop giddiness of the original now lavishly reproduced in a larger format. “There’s a tradition of celebrity portraiture that attempts to uncover the ‘real person’ behind the trappings of their celebrity. I am more interested in those trappings,” says LaChapelle. Indeed, he exaggerates the artificiality of fame and Hollywood culture in a head on collision of color, plastic, and whimsy. His photographs confront our visual taste and challenge our ideas of celebrity, all the while taking us on a roller coaster ride through his hyper-sensationalized galaxy. Lil’ Kim becomes the ultimate status symbol, tattooed in the Louis Vuitton pattern. Madonna rises from pink waters as a mystical dragon princess. Pamela Anderson hatches out of an egg; and Alexander McQueen burns down the castle dressed as the Queen of Hearts. David LaChapelle’s uncompromising originality is legendary in the worlds of fashion, film, and advertising. His images, both bizarre and gorgeous, have appeared on and in between the covers of Vogue, Vanity Fair, Rolling Stone, Vibe and more. La Chapelle Land is fun park America gone surrealistically wrong — but in such an attractive way.

The Watercolor Flower Artist's Bible: An Essential Reference for the Practicing Artist


Claire Waite Brown - 2007
    The stylish design of this book, along with the interior photographs, illustrations and diagrams, make the learning process simple and fun for beginning painters and provides useful tips for more advanced artists.This book is divided into three sections. In the first section, you will find practical advice on choosing the necessary tools and equiopment as well as hints on mixing colors€”one of the trickier skills to master until you have learned some of the basic properties of color. Next, the techniques used in watercolor painting are explained in detail, from the most basic like laying washes and reserving highlights to some of the more unusual and exciting methods like wax-resist or spattering paint. Tutorials and more than 100 step-by-step sequences demonstrate how to paint a wide range of subjects, including landscapes, buildings, people and still life. Over 180,000 copies sold worldwide.

Street Logos


Tristan Manco - 2004
    Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.

Taxidermy Art: A Rogue's Guide to The Work, The Culture, and How to Do It Yourself


Robert Marbury - 2014
    Author Robert Marbury makes for a friendly (and often funny) guide, addressing the three big questions people have about taxidermy art: "What is it all about? Can I see some examples? "and "How can I make my own? "He takes readers through a brief history of taxidermy (and what sets artistic taxidermy apart) and presents stunning pieces from the most influential artists in the field. Rounding out the book are illustrated how-to lessons to get readers started on their own work, with sources for taxidermy materials and resources for the budding taxidermist."

How to Paint Like the Old Masters


Joseph Sheppard - 1983
    Now Watson-Guptill proudly presents the 25th Anniversary Edition. Each chapter is devoted to a different Old Master—Dürer, Titian, Veronese, Caravaggio, Vermeer, Hals, Rubens, and Rembrandt—and is divided into two sections. The first part describes the artist’s techniques and discusses how artists can incorporate these methods within their own personal style. The second part is a full-color demonstration. Author Joseph Sheppard traces the artist’s working sequence, colors and mediums, surfaces and tools, as he creates a new painting. With today’s resurgence of interest in Old Master techniques, this unique, practical, and inspiring book is sure to teach countless artists exactly How to Paint Like the Old Masters.

Who I Am and What I Want


David Shrigley - 2003
    In this mock autobiographical collection his mischievous drawings capture life's anxieties and ambitions from the mundane to the surreal. Here, at last, is The Truth about beer, doctors, shadow puppets, lunch, dolphins, boredom, and supernatural forces. Seductively strange and addictively amusing, this edgy little book welcomes the uninitiated and rewards the faithful.

TUNDRA: Two-Ply-Strength Humor


Chad Carpenter - 2019
    This hilarious 233 page full-color book contains over 400 of cartoonist, Chad Carpenter's latest comic creations. Consisting of anything animal, vegetable or mineral, but with a decidedly outdoorsy slant, this award-winning comic strip takes an offbeat view of the woodsy side of life. Find out for yourself why TUNDRA is one of the fastest-growing comic strips on the planet!

Paint Watercolors That Dance with Light


Elizabeth Kincaid - 2004
    Inside you will learn how to:Create paintings brimming with color using transparent layering techniquesInnovate with masking materials to create crisp edges and eye-catching light effectsUse tone and contrast to bring your paintings to lifePacked with practical information for using color and light, Paint Watercolors that Dance with Light will transform your art.

1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection


Wilson Harvery - 2005
    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

Picturing and Poeting: Picturing and Poeting


Alan Fletcher - 2006
    Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.

Sowa's Ark: An Enchanted Bestiary


Michael Sowa - 1996
    A miniature pig splashing in a bowl of soup; a duck leading a wheelbarrow down a country lane; a woman gently stroking her daughter's face with a rabbit: take a trip into Sowa's brilliant and darkly comic imagination, where a menagerie of creatures adopt strange personae and pop up in the most unexpected places. In the same realm as Chris Van Allsburg and Maurice Sendak, Sowa's paintings take on the other-worldly look of a whacked-out fairy tale—each work full of irony, a wry Brothers Grimm for grown-ups. These witty and satirical images—a cross between Magritte and The Far Side—are sure to attract a well-deserved and passionate following in the States.

Juxtapoz Illustration


Roger Gastman - 2007
    In this volume artists such as Mode 2, KozynDan, Mike Giant, James Jean, Evan Hecox, Grotesk, Alex Pardee and Morning Breath are briefly profiled, then allowed the space to let their work do the talking.

Unstill Life: A Daughter's Memoir of Art and Love in the Age of Abstraction


Gabrielle Selz - 2014
    What followed was a whirlwind childhood spent among art and artists in the heyday of Abstract Expressionism. Gabrielle grew up in a home full of the most celebrated artists of the day: Rothko, de Kooning, Tinguely, Giacometti, and Christo, among others.Poignant and candid, Unstill Life is a daughter’s memoir of the art world and a larger-than-life father known to the world as Mr. Modern Art. Selz offers a unique window into the glamour and destruction of the times: the gallery openings, wild parties and affairs that defined one of the most celebrated periods in American art history. Like the art he loved, Selz’s father was vibrant and freewheeling, but his enthusiasm for both women and art took its toll on family life. When her father left MoMA and his family to direct his own museum in California, marrying four more times, Selz’s mother, the writer Thalia Selz, moved with her children into the utopian artist community Westbeth. Her parents continued a tumultuous affair that would last forty years.Weaving her family narrative into the larger story of twentieth-century art and culture, Selz paints an unforgettable portrait of a charismatic man, the generation of modern artists he championed and the daughter whose life he shaped.