This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

    If you want to create an engaging web site, this thoroughly revised, completely updated edition of Creating a Web Site: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Whether you want to build a personal web site, an e-commerce site, a blog, or a web site for a specific occasion or promotion, this book gives you detailed instructions and clear-headed advice for:Everything from planning to launching. From picking and buying a domain name, choosing a Web hosting firm, building your site, and uploading the files to a web server, this book teaches you the nitty-gritty of creating your home on the Web.Ready-to-use building blocks. Creating your own web site doesn't mean you have to build everything from scratch. You'll learn how to incorporate loads of pre-built and freely available tools like interactive menus, PayPal shopping carts, Google ads, and Google Analytics. The modern Web. Today's best looking sites use powerful tools like Cascading Style Sheets (for sophisticated page layout), JavaScript (for rollover buttons and cascading menus), and video. This book doesn't treat these topics as fancy frills. From step one, you'll learn easy ways to create a powerful site with these tools.Blogs. Learn the basics behind the Web's most popular form of self-expression. And take a step-by-step tour through Blogger, the Google-run blogging service that will have you blogging before you close this book. This isn't just another dry, uninspired book on how to create a web site. Creating a Web Site: The Missing Manual is a witty and intelligent guide you need to make your ideas and vision a web reality.

    You'll explore a wide range of important Java topics as you systematically learn how to pass the certification exam. Each chapter starts with a list of the exam objectives covered in that chapter. You'll find sample questions and exercises designed to reinforce key concepts and to prepare you for what you'll see in the real exam, along with numerous tips, notes, and visual aids throughout the book.About This BookTo earn the OCA Java SE 7 Programmer Certification, you need to know your Java inside and out, and to pass the exam it's good to understand the test itself. This book cracks open the questions, exercises, and expectations you'll face on the OCA exam so you'll be ready and confident on test day.OCA Java SE 7 Programmer I Certification Guide is a comprehensive guide to the 1Z0-803 exam. You'll explore important Java topics as you systematically learn what is required. Each chapter starts with a list of exam objectives, followed by sample questions and exercises designed to reinforce key concepts. It provides multiple ways to digest important techniques and concepts, including analogies, diagrams, flowcharts, and lots of well-commented code.Written for developers with a working knowledge of Java who want to earn the OCA Java SE 7 Programmer I Certification.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.What's InsideCovers all exam topicsHands-on coding exercisesHow to avoid built-in traps and pitfallsAbout the AuthorMala Gupta has been training programmers to pass Java certification exams since 2006. She holds OCA Java SE7 Programmer I, SCWCD, and SCJP certifications.Table of ContentsIntroductionJava basicsWorking with Java data typesMethods and encapsulationString, StringBuilder, Arrays, and ArrayListFlow controlWorking with inheritanceException handlingFull mock exam

    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

    Together these two books form an ideal platform for anyone who wants to master HTML and CSS before stepping up to JavaScript and jQuery.HTML & CSS covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. JavaScript & jQuery offers an excellent combined introduction to these two technologies using a clear and simple visual approach using diagrams, infographics, and photographs.A handy two-book set that uniquely combines related technologies Highly visual format and accessible language makes these books highly effective learning tools Perfect for beginning web designers and front-end developers

    This title also teaches you how to use the HTML5 and CSS3 features alongside the earlier standards.

    You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it works Explore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and why Learn how to configure modules, with step-by-step recipes for building the precise functionality the project requires Get information on additional modules that will make the project even more powerful Be able to access the modules used in the chapter, along with other resources Newcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.

    This Box Set Includes 3 Books: Python Programming For Beginners - Learn The Basics Of Python In 7 Days! Python Programming For Intermediates - Learn The Basics Of Python In 7 Days! Python Programming For Advanced - Learn The Basics Of Python In 7 Days! Python Programming For Beginners - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓Introduction ✓Understanding Python: A Detailed Background ✓How Python Works ✓Python Glossary ✓How to Download and Install Python ✓Python Programming 101: Interacting With Python in Different Ways ✓How to Write Your First Python Program ✓Variables, Strings, Lists, Tuples, Dictionaries ✓About User-Defined Functions ✓How to Write User-Defined Functions in Python ✓About Coding Style ✓Practice Projects: The Python Projects for Your Practice Python Programming For Intermediates - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓ Shallow copy and deep copy ✓ Objects and classes in Python–including python inheritance, multiple inheritances, and so on ✓ Recursion in Python ✓ Debugging and testing ✓ Fibonacci sequence (definition) and Memoization in Python in Python ✓ Arguments in Python ✓ Namespaces in Python and Python Modules ✓ Simple Python projects for Intermediates Python Programming For Advanced - Learn The Basics Of Python In 7 Days! Here's what you'll learn from this book: ✓File management ✓Python Iterator ✓Python Generator ✓Regular Expressions ✓Python Closure ✓Python Property ✓Python Assert, and ✓Simple recap projects Start Coding Now!

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    It turns out that all the buzz is well earned. I think this is the best book currently available for learning Python. I would recommend Chun's book over Learning Python (O'Reilly), Programming Python (O'Reilly), or The Quick Python Book (Manning)." --David Mertz, Ph.D., IBM DeveloperWorks(R) "I have been doing a lot of research [on] Python for the past year and have seen a number of positive reviews of your book. The sentiment expressed confirms the opinion that Core Python Programming is now considered the standard introductory text." --Richard Ozaki, Lockheed Martin "Finally, a book good enough to be both a textbook and a reference on the Python language now exists." --Michael Baxter, Linux Journal "Very well written. It is the clearest, friendliest book I have come across yet for explaining Python, and putting it in a wider context. It does not presume a large amount of other experience. It does go into some important Python topics carefully and in depth. Unlike too many beginner books, it never condescends or tortures the reader with childish hide-and-seek prose games. [It] sticks to gaining a solid grasp of Python syntax and structure." --http: //python.org bookstore Web site "[If ] I could only own one Python book, it would be Core Python Programming by Wesley Chun. This book manages to cover more topics in more depth than Learning Python but includes it all in one book that also more than adequately covers the core language. [If] you are in the market for just one book about Python, I recommend this book. You will enjoy reading it, including its wry programmer's wit. More importantly, you will learn Python. Even more importantly, you will find it invaluable in helping you in your day-to-day Python programming life. Well done, Mr. Chun!" --Ron Stephens, Python Learning Foundation "I think the best language for beginners is Python, without a doubt. My favorite book is Core Python Programming." --s003apr, MP3Car.com Forums "Personally, I really like Python. It's simple to learn, completely intuitive, amazingly flexible, and pretty darned fast. Python has only just started to claim mindshare in the Windows world, but look for it to start gaining lots of support as people discover it. To learn Python, I'd start with Core Python Programming by Wesley Chun." --Bill Boswell, MCSE, Microsoft Certified Professional Magazine Online "If you learn well from books, I suggest Core Python Programming. It is by far the best I've found. I'm a Python newbie as well and in three months time I've been able to implement Python in projects at work (automating MSOffice, SQL DB stuff, etc.)." --ptonman, Dev Shed Forums "Python is simply a beautiful language. It's easy to learn, it's cross-platform, and it works. It has achieved many of the technical goals that Java strives for. A one-sentence description of Python would be: 'All other languages appear to have evolved over time--but Python was designed.' And it was designed well. Unfortunately, there aren't a large number of books for Python. The best one I've run across so far is Core Python Programming." --Chris Timmons, C. R. Timmons Consulting "If you like the Prentice Hall Core series, another good full-blown treatment to consider would be Core Python Programming. It addresses in elaborate concrete detail many practical topics that get little, if any, coverage in other books." --Mitchell L Model, MLM Consulting "Core Python Programming is an amazingly easy read! The liberal use of examples helps clarify some of the more subtle points of the language. And the comparisons to languages with which I'm already familiar (C/C++/Java) get you programming in record speed." --Michael Santos, Ph.D., Green Hills Software The Complete Developer's Guide to Python New to Python? The definitive guide to Python development for experienced programmersCovers core language features thoroughly, including those found in the latest Python releases--learn more than just the syntax!Learn advanced topics such as regular expressions, networking, multithreading, GUI, Web/CGI, and Python extensionsIncludes brand-new material on databases, Internet clients, Java/Jython, and Microsoft Office, plus Python 2.6 and 3Presents hundreds of code snippets, interactive examples, and practical exercises to strengthen your Python skills Python is an agile, robust, expressive, fully object-oriented, extensible, and scalable programming language. It combines the power of compiled languages with the simplicity and rapid development of scripting languages. In Core Python Programming, Second Edition , leading Python developer and trainer Wesley Chun helps you learn Python quickly and comprehensively so that you can immediately succeed with any Python project. Using practical code examples, Chun introduces all the fundamentals of Python programming: syntax, objects and memory management, data types, operators, files and I/O, functions, generators, error handling and exceptions, loops, iterators, functional programming, object-oriented programming and more. After you learn the core fundamentals of Python, he shows you what you can do with your new skills, delving into advanced topics, such as regular expressions, networking programming with sockets, multithreading, GUI development, Web/CGI programming and extending Python in C. This edition reflects major enhancements in the Python 2.x series, including 2.6 and tips for migrating to 3. It contains new chapters on database and Internet client programming, plus coverage of many new topics, including new-style classes, Java and Jython, Microsoft Office (Win32 COM Client) programming, and much more. Learn professional Python style, best practices, and good programming habitsGain a deep understanding of Python's objects and memory model as well as its OOP features, including those found in Python's new-style classesBuild more effective Web, CGI, Internet, and network and other client/server applicationsLearn how to develop your own GUI applications using Tkinter and other toolkits available for PythonImprove the performance of your Python applications by writing extensions in C and other languages, or enhance I/O-bound applications by using multithreadingLearn about Python's database API and how to use a variety of database systems with Python, including MySQL, Postgres, and SQLiteFeatures appendices on Python 2.6 & 3, including tips on migrating to the next generation! Core Python Programming delivers Systematic, expert coverage of Python's core featuresPowerful insights for developing complex applicationsEasy-to-use tables and charts detailing Python modules, operators, functions, and methodsDozens of professional-quality code examples, from quick snippets to full-fledged applications

    This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users’ data—such as user profiles, photos, videos, and contact lists—to improve their experience of your application.Through code examples, step-by-step instructions, and use-case examples, you’ll learn how to apply OAuth 2.0 to your server-side web application, client-side app, or mobile app. Find out what it takes to access social graphs, store data in a user’s online filesystem, and perform many other tasks.Understand OAuth 2.0’s role in authentication and authorizationLearn how OAuth’s Authorization Code flow helps you integrate data from different business applicationsDiscover why native mobile apps use OAuth differently than mobile web appsUse OpenID Connect and eliminate the need to build your own authentication system

    For this special hardcover edition, two new appendixes on locales and standard library exception safety (also available at www.research.att.com/ bs/) have been added. The result is complete, authoritative coverage of the C++ language, its standard library, and key design techniques. Based on the ANSI/ISO C++ standard, The C++ Programming Language provides current and comprehensive coverage of all C++ language features and standard library components. For example:abstract classes as interfaces class hierarchies for object-oriented programming templates as the basis for type-safe generic software exceptions for regular error handling namespaces for modularity in large-scale software run-time type identification for loosely coupled systems the C subset of C++ for C compatibility and system-level work standard containers and algorithms standard strings, I/O streams, and numerics C compatibility, internationalization, and exception safety Bjarne Stroustrup makes C++ even more accessible to those new to the language, while adding advanced information and techniques that even expert C++ programmers will find invaluable.

    This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.However, unlike countless other "learn web design" books, this title concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time. The web sites you'll build will:Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.

    Pursuing that vision, C#'s designers succeeded in creating a safe, simple, component-based, high-performance language that works effectively with Microsoft's .NET Framework. Now the favored language among those programming for the Microsoft platform, C# continues to grow in popularity as more developers discover its strength and flexibility. And, from the start, C# developers have relied on Programming C# both as an introduction to the language and a means of further building their skills. The fourth edition of Programming C#--the top-selling C# book on the market--has been updated to the C# ISO standard as well as changes to Microsoft's implementation of the language. It also provides notes and warnings on C# 1.1 and C# 2.0. Aimed at experienced programmers and web developers, Programming C#, 4th Edition, doesn't waste too much time on the basics. Rather, it focuses on the features and programming patterns unique to the C# language. New C# 2005 features covered in-depth include:Visual Studio 2005GenericsCollection interfaces and iteratorsAnonymous methodsNew ADO.NET data controlsFundamentals of Object-Oriented ProgrammingAuthor Jesse Liberty, an acclaimed web programming expert and entrepreneur, teaches C# in a way that experienced programmers will appreciate by grounding its applications firmly in the context of Microsoft's .NET platform and the development of desktop and Internet applications. Liberty also incorporates reader suggestions from previous editions to help create the most consumer-friendly guide possible.

    You’ll quickly discover the many advantages of the language, including access to all the great tools and libraries of the .NET platform.Reap the benefits of functional programming for your next project, whether you’re writing concurrent code, or building data- or math-intensive applications. With this comprehensive book, former F# team member Chris Smith gives you a head start on the fundamentals and walks you through advanced concepts of the F# language.Learn F#’s unique characteristics for building applicationsGain a solid understanding of F#’s core syntax, including object-oriented and imperative stylesMake your object-oriented code better by applying functional programming patternsUse advanced functional techniques, such as tail-recursion and computation expressionsTake advantage of multi-core processors with asynchronous workflows and parallel programmingUse new type providers for interacting with web services and information-rich environmentsLearn how well F# works as a scripting language