In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    A damsel in distress. A concerned father seeking a savior. A hero galloping off to the rescue – a knight in shining armor. Now THAT is stuff of fairy tales. But what if the father’s real concern is for the dragon’s hoard; What if the damsel’s reason of distress is the marriage proposal by her pompous savior; and what if the story is told by the horse who bears not only the overweight knight but also his heavy, shining armor all the way to the dragon’s lair and back, facing certain death in the process?What if there was more – much more – to all your favourite fairy tales than meets the eye?This book chronicles not one but seven such unfairy tales – tales told by undead horsemen and living cities. Tales of mistreated hobgoblins and misunderstood magicians. Tales of disagreeable frogs and distressed mice. And bears baring their souls. Once you read these stories, you will never be able to look at a fairy tale the same way ever again.

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    Smith Award, 2015. [Rating: R] The Fourth novel in the "Tropical Frontier" series, The Cow Hunters is the sequel to The Good Dog. The Florida Prairie, 1860, cattle country. War looms, but to the settlers living along a jungled, tropical creek, it all seems very far away. For Becky Hackensaw, there are much more pressing matters, such as providing an education for her six children, but where to find someone willing to brave an uninhabited wilderness overrun with wild animals, alligators, poisonous snakes, and bloodthirsty mosquitoes?

    On the hunt for a new job? This book will show you exactly how to ace your next interview. Learn what to say, how to act, what to wear, and how to prepare for common interview questions. Discover the questions you should ask your would-be employers, and how to present your strengths and weaknesses in the best possible light. Furthermore, learn eight ways you can immediately improve your body language - and understand how to make sure it doesn't sabotage you during your next interview. Steven Fies is a business consultant who advises human resources departments on hiring the right people. He is also a certified professional behaviors and motivators analyst with TTI Success Insights, a recognized leader in workplace performance research. Job Interview Tips For Winners is his concise, no-nonsense guide to acing your next interview and landing the job. If you're in the market for a new job and want a clear strategy for sharpening your interviewing skills, Job Interview Tips For Winners is for you. Simple and to the point, it will teach you the most critical interviewing skills in no time.

    In eight tragi-comic stories, Einstein's Beach House: Stories features ordinary men and women rising to life's extraordinary challenges.

    Douglas McCombs is an accomplished engineer and recent widower driven to discover the truth of who he is by studying the people and places he comes from. After losing his wife to a battle with Alzheimer’s, Douglas is left devastated until a chance encounter with a sharp, compassionate librarian named Suzy Hamilton on the steps of the New York Public Library shakes him from the throes of grief. ​With Suzy’s help, Douglas takes up genealogy and begins an investigation into his Scottish lineage that takes the reader on a sprawling journey through time and the remarkable lives of Douglas’s ancestors—from legendary highland clan chiefs and American war generals to humble farmers and family men. As he traces his ancestry through the generations, Douglas manages to discover not only the roots he was searching for, but also a brand-new reason to be.

    But their seemingly perfect world is ripped apart when their younger daughter, eight-year-old Brenna, runs off after overhearing her parents’ arguing. Out on the streets, she quickly realizes she’s lost. Even more frightening, Brenna soon realizes that a man is following her. Meanwhile, in a townhouse in Brooklyn, Callie Griffin is throwing a birthday party for her one-year-old son, Oliver. The joy of the day is ruined by her sister Lauren’s too short, drive-by appearance. Once close, the two sisters haven’t been able to move past a falling out which took place three years before. When Brenna notices the strange man getting closer, she panics and takes refuge in the Griffin home, befriending their four-year-old daughter, Summer, who is waiting out the party upstairs. As family and friends search for Brenna, her absence helps her father realize the importance of family, even as her presence in the Griffin home unwittingly sets in motion healing for a mother’s heart.

    What Really Goes on Behind School Doors? When the classroom is no longer a safe space for her child, a grieving mother is determined to seek justice for her bullied daughter. Enter hard-charging attorneys Angela Evans and Jenny Ungerman. From the very start, the two lawyers face more than an uphill battle. An ambitious school principal is far more concerned about protecting her career than getting to the truth. She flat out denies any knowledge of the bullying and prefers to sweep everything under the rug. But just how low will she go? As the battle enters the courtroom, the attorneys fight hard to expose the truth. But will a massive coverup hinder their quest for justice?

    

    She asks pointed questions of the warren elders, and gets exiled for it. Without a warren, she's enormously vulnerable, but she reaches out to others in desperate straits. Soon, she's locked in a ferocious battle for survival—and maybe even freedom.Part naturalistic adventure, part modern-day fable, War Bunny is a fast-paced story about friendship, honor, standing up for yourself, and coming of age.This is the first book in a series. Now available on Audible!--- Summerday, (War Bunny Chronicles, #2), will be published soon.

    She isn't even human. Hunted by an alien race, can she discover the truth before it's too late?Valerie Carling's life is quite normal for a divorced, single mother. She misses her ex-husband, but her world now revolves around her young daughter. That is, until a band of strangers show up and turn everything upside down.It's Charlotte's sixth birthday, and she's loving it. Presents, games, and cake! For Valerie, it's not that simple. Being with her ex and his new wife is always a strain, but not as hard as finding out that you're not who you think you are.When a group of strangers unexpectedly shows up at the party, suddenly Valerie's whole life feels like a lie. Why do they look so familiar? Why do they act like they know her? Stranger yet, why do they have the same startling green eyes as Charlotte?Catapulted into a world she doesn't remember, Valerie needs to trust these strangers to help save her daughter and herself from a terrible fate. She and Charlotte are pure-bloods, the only chance for an alien race on the brink of extinction.On the run and hunted like animals, her enemies will not rest until they have them in their clutches. But as her memories return, can Valerie tap into the powers she didn't even know she possessed and save their lives?Make Me Exist is a heart-pounding sci-fi adventure that will keep you riveted to your seat in a journey of mind twisting awakenings.

    By answering the crucial coaching questions and developing genuine leadership and integrity, you can instill these attributes in those around you. When you put these proven steps and strategies to use, people will follow you willingly – because you’ve shown yourself to be an excellent coach! All business books and coaching books will tell you that the coaching habit is a difficult challenge, and how to coach is no easy task, but when you put these coaching skills to the test, you’ll be coaching teams to winning performances in no time! When you purchase The 7 Laws of Coaching, you’ll get a FREE bonus e-book: Developing Powerful Visions: Learn the Art of Empowering People Around You and Live With Purpose In The 7 Laws of Coaching, Brian Cagneey explains: The 1st Law of Coaching: Developing the Right Mindset The 2nd Law of Coaching: Being Strong Without Being Mean The 3rd Law of Coaching: The Secret to Finding Solutions The 4th Law of Coaching: A Special Ingredient for Motivating People The 5th Law of Coaching: The Forgotten Law of Getting Results The 6th Law of Coaching: The Only Way Someone Can Improve The 7th Law of Coaching: Keeping Everyone on Track Don’t wait another minute – Purchase The 7 Laws of Coaching: Powerful Coaching Skills that will Predict Your Team’s Success! today! Just Scroll Up and Hit the “Buy With One Click” Button – It’s Fast and Easy! This book has a 100% Money Back Guarantee. If these principles don’t work for you, send it back. No questions asked! DON'T WAIT! LEARN THE SECRETS OF COACHING WITH THESE 7 LAWS! PURCHASE your copy NOW Tags: coaching, coaching business, coaching questions, questions for coaches, coaching books, coaching sports, books on coaching, habits of coaching, habits of a coach, the coaching habit, coaching skills, coaching skill, how to be a good coach, how to coach, coaching teams, coaching business teams, life coaching

    The unromantic truth is that money issues are the number one cause for discord, distrust and, sometimes, divorce.Let THE RICH BITCH GUIDE TO LOVE AND MONEY help teach you to be prepared as an individual so you can be an asset in any relationship�whether you're still searching for love, already married or navigating your way through a divorce. Finance expert and author of RICH BITCH Nicole Lapin covers it all.The basics for taking personal responsibility for your finances�and maintaining control over them:· Reading the money signs early in a relationship· Cohabitation Dos and Don'ts· How to talk about money in a marriage· Pre-, mid- and post-divorce steps to ensure financial securityIf you want to lead a fulfilling life as a true Rich Bitch, someone who is confident in knowing what she wants and how to go after it in all aspects of her life, you need to give your wallet and your better half a little extra love!

    This book not only teaches you how to drop unwanted pounds while enjoying your favorite foods, it also teaches you how to live longer and stay healthy by applying the power of intermittent fasting to your life today! Stop torturing yourself with grueling diets that restrict you from eating your favorite foods! The 5:2 diet makes losing weight easier and tastier than ever! Though the 5:2 diet itself is fairly new, the concept of fasting and the study of the benefits of intermittent fasting on human health are not. Leading scientists have been studying the amazing health benefits of fasting for over 20 years. Dr. Michael Mosley, founder of the 5:2 fast diet, popularized the fast diet months after he had gone to see his doctor for a routine checkup and was unexpectedly diagnosed with diabetes, high cholesterol and metabolic syndrome. Refusing to be treated with drugs, Dr. Michael Mosley set out to find a way to heal himself naturally. After not seeing any success with traditional dieting he decided to explore intermittent fasting. The 5:2 diet and intermittent fasting work! After only 3 months on the 5:2 diet he lost 20 pounds of fat, normalized his blood glucose and lowered his cholesterol and blood pressure. The fast diet also allowed him to maintain his ideal weight. Research professor of medicine at Washington University, Dr. Luigi Fontana proved through his studies on various organisms that a 25-30% reduction in calories could increase lifespan by 50% and prevent disease. With the 5:2 diet you can expect to lose 1 to 2 pounds of fat every week. On fast days, both women and men are encouraged to cut their calorie intake to about one quarter of what it normally is. Women should eat 500 calories on fast days and men should eat 600 calories. In a step by step way The 5:2 Diet for Beginners - How the 5:2 Diet Can Make Your Body a Fat-Burning Machine and Help You Live Longer will teach you everything you need to know about how to successfully apply the 5:2 diet to your life today for fast weight loss and better health. The 5:2 Diet for Beginners teaches you: What is the 5:2 diet? Why was the 5:2 diet created? Why fasting is so effective for weight loss and longevity How the 5:2 diet works What to eat on fast days 11 Quick tips to help you succeed on the 5:2 diet What to expect on the 5:2 diet Fast day 30 MINUTE recipes under 500 calories .....and more Here's a preview of what you'll learn: Why the 5:2 diet works The benefits of intermittent fasting How to make your fast days easy The 5:2 diet and high intensity training Exactly how your fast days and feed days will work How to maintain your ideal weight .....and much more! Dieting shouldn't be drudgery! You were meant to enjoy your life at your ideal wight with fabulous health! The 5:2 fast diet will keep you living happy and healthy for a really long time! D