Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    How have other couples learned to manage the relationship strains caused by this illness? What can you do to provide your partner with truly helpful nurturance and support? No one cares more deeply about these questions than Dr. Cynthia Last, a highly regarded therapist/researcher who also has bipolar disorder. Sharing stories and solutions from her own experience and the couples she has treated, Dr. Last offers heartfelt, practical guidance for getting through the out-of-control highs and the devastating lows--together. Learn how you can help your spouse come to terms with a bipolar diagnosis, get the most out of treatment, and reduce or prevent future mood episodes, while also taking care of yourself.

    One of the major issues in our lives today is work-life balance. Everyone wants it; no one has it. But Matthew Kelly believes that work- life balance was a mistake from the start. Because we don't really want balance. We want satisfaction.Kelly lays out the system he uses with his clients, his team, and himself to find deep, long-term satisfaction both personally and professionally. He introduces us to the three philosophies of our age that are dragging us down. He shows us how to cultivate the energy that will give us enough battery power for everything we need and want to do. And finally, in five clear steps, he shows us how to use his Personal & Professional Satisfaction System to establish and honor our biggest priorities, even if we spend a lot more time on some of the lesser ones.

    It examines general patterns of human behavior in age-graded periods, sources of diversity in life course trajectories, and unique life stories. It is multidimensional in scope and current in theory and research. This completely revised second edition maintains the use of case studies to help students appreciate the diversity of life course trajectories, and all chapters have been updated to reflect social trends and new developments in theory and research. To reflect the trend toward finer gradations in life phases, this edition addresses nine age-graded periods instead of the six presented in the first edition: Conception, Pregnancy, and Birth; Infancy and Toddlerhood; Early Childhood; Middle Childhood; Adolescence; Young Adulthood; Middle Adulthood; Late Adulthood; and Very Late Adulthood. The Changing Life Course is the companion volume to Person and Environment (ISBN 0-7619-8765-7). The two volumes are also available as a Two-Volume Kit (ISBN 0-7619-8803-3). An Instructor′s Manual containing chapter summaries, suggested classroom activities and discussions, and essay and multiple choice questions is also available (ISBN: 0-7619-8804-1).

    Hailed by critics nationwide and winner of two 1999 Books for a Better Life Awards, this book shares the author's bold tale of illness, joy, mortality, and the improbable triumph of love in the midst of despair.

    The author offers an honest account of his battle against inoperable cancer, describing his pain, fear, and anger at the illness and his impending death and his struggle to live life to its fullest.

    And yet this is the time when you are likely to have the most freedom, power, confidence and self knowledge than ever before. Some serious life has been lived: there have been great loves, heartbreaks, births, marriages, careers, betrayals, bereavements and survival. So what now? What happens when the narrative given to you by society - husband, babies, house - runs out and you become storyless? Including chapters on menopause, sex, culture, work, rage and freedom, writer and journalist Sam Baker shares her experiences of life post 40 and shows how women to create their own story. This needn't herald the era of loose clothing and hair dye; or hot flashes and bad sleep (though there is that too). It's time women north of 40 took a leaf out of the millennial handbook and reinvented things our way. Sam hosts a podcast of the same name, now with over 50 thousand downloads. Harness your energy, opinions and power and create a liberating new narrative for the second half of life.

    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

    

    After being on yo-yo diets almost all her life, she tried one more time without much hope for positive results. But this time was different. She was fed up with not being able to do things because of her size. She was tired of not being able to tie her own shoes, fit in restaurant booths, or walk more than a few feet. She was ready.The Athlete Inside follows Reynolds's journey as she lost 200 pounds and found an athlete hiding inside her body. From her first walk to the neighbor's mailbox to finishing sixth in the world at the Triathlon World Championship, Reynolds discovered the joy of conquering fear and pride to find that the best version of herself had been there all along.A world-class triathlete and a grandmother, Reynolds is proof that you can transform your life at any age. Her story is one of hope, tenacity, and faith, as she committed to doing whatever it took to be among the best triathletes in the world.

    Here are the top five ways to use food to boost your metabolism and drop the pounds.* Choose foods that are high in protein and low in unhealthy fats.* Choose foods that are high in essential fatty acids, such as the all important omega-3 fatty acids, which are healthy for your heart and brain in particular.* Choose foods that are high in fiber, as these foods require the body to expend more energy in the digestive process.* Choose spicy foods.* Choose foods that are high in minerals like calcium.Foods that fit into these five categories will often be very useful in helping you boost your metabolism and lose weight. As you will see in this book, the best metabolism boosting foods will sometimes even meet more than one of the five criteria.Our health researchers selected the 101 best foods for helping you boost your metabolism. Through making the proper food choices, you should have no trouble losing even the most stubborn weight. The food selections that you will read about in this book were not picked randomly, but instead were chosen for a variety of specific reasons. We not only looked for foods that successfully boost metabolism, but also we looked for foods that are simultaneously nutritious.

     At the request of his co-workers who were constantly admiring his lunches, David Bez started the photo-driven blog Salad Pride, embarking on a year-long challenge to create one new salad every day. The blog instantly gained popularity for its creative salads that require no special cooking skills. The cookbook Salad Love pairs his vibrant photographs with accompanying recipes arranged around seasonal produce. Recipes include Egg, Asparagus, Croutons, and Pecorino for Spring; Crabmeat, Avocado, Nori, and Cucumber for Summer; Kale, Raspberries, and Blackberries for Fall; and Manchego, Dried Apricots, Fennel, and Radicchio for Winter. Many salads in the book require only a cutting board and a knife, so lunches can be made fresh at your desk. With an emphasis on fresh, whole foods, and innovative flavor combinations, these salads truly excite and inspire.

    We all strive for a nightly dinner that is both a happy occasion and nutritionally fulfilling, but so often we feel we fall short. Busy family schedules, long work days, and the stress of meal planning leave us feeling overwhelmed and stuck in a mealtime rut. In"Feeding a Family," nutritionist and mom Sarah Waldman gives you the tools to reclaim dinner! Through forty complete menus organized by season, you'll discover healthy meals that are simple enough that they can be prepared on a busy weeknight. Sarah takes the guess work out of dinner by offering up the sides and desserts that perfectly pair with her entrees. Along the way, she offers tips on mealtime prep, ways to involve the kids, and ideas for turning leftovers into a different meal the next night. Gain confidence in shopping for, planning, and cooking simple, nourishing evening meals for your loved ones so that family dinners can be relaxed and fun."

    It’s less important how quickly you lose weight, and more important how holistically you lose weight; you want your mind, your emotions, and your body to all ‘lose weight.’ Weight that disappears from your body but not from your soul is simply recycling outward for a while but is almost certain to return. It’s self-defeating, therefore, to struggle to drop excess weight unless you are also willing to drop the thought-forms that initially produced it and now hold it in place.”— Marianne Williamson What is the connection between spirituality and weight loss? Best-selling author Marianne Williamson is about to answer that question for you in her groundbreaking new book, bringing you 21 spiritual lessons to help you surrender your weight forever. These lessons form a holistic paradigm for weight loss, addressing the spiritual, emotional, and psychological elements involved in what Williamson refers to as “conscious weight loss.” If you are a food addict, a compulsive eater, or someone who for any reason sees food as the enemy, this book is for you. A Course in Weight Loss  addresses the true causal root of your weight-loss issues: a place within you where you have forgotten your divine perfection. This forgetfulness has confused not only your mind but also your body, making you reach for that which cannot sustain you . . . and reject that which does. As your mind reclaims its spiritual intelligence, your body will reclaim its natural intelligence as well.The 21 lessons in this book will take you on a deep, sacred journey. One step at a time, you will learn to shift your relationship with yourself—and your body—from one of fear to one of love. And you will begin to integrate the various parts of yourself—mind, body, and spirit—to become, once again, and in all ways, the beautiful and peaceful person you were created to be.As Williamson writes: “When it comes to your enjoyment of eating, your best days are not behind you but ahead of you!” So get ready to begin a new relationship with food . . . and with yourself.

    Every day she tries to bring care and comfort to those reaching the end of their lives and to help make dying more bearable. Rachel's training was put to the test in 2017 when her beloved GP father was diagnosed with terminal cancer. She learned that nothing - even the best palliative care - can sugar-coat the pain of losing someone you love. And yet, she argues, in a hospice there is more of what matters in life - more love, more strength, more kindness, more joy, more tenderness, more grace, more compassion - than you could ever imagine. For if there is a difference between people who know they are dying and the rest of us, it is simply this: that the terminally ill know their time is running out, while we live as though we have all the time in the world. Dear Life is a book about the vital importance of human connection, by the doctor we would all want by our sides at a time of crisis. It is a love letter - to a father, to a profession, to life itself.