1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Ally (older sister of May in Night Waking), is intelligent, studious and engaged in an eternal - and losing - battle to gain her mother's approval and affection. Her mother, Elizabeth, is a religious zealot, keener on feeding the poor and saving prostitutes than on embracing the challenges of motherhood. Even when Ally wins a scholarship and is accepted as one of the first female students to read medicine in London, it still doesn't seem good enough. The first in a two-book sequence, Bodies of Light will propel Sarah Moss into the upper echelons of British novelists. It is a triumphant piece of historical fiction and a profoundly moving master class in characterisation.

    Picasso, as she calls herself, is a young artist who has been sexually abused by her brother but whose family thinks she is at fault for her dark moods. Sappho is, indeed, Sappho, the lesbian poet of ancient Greece, who here proclaims herself a sensualist and then proceeds to dissect "the union of language and lust." The three converge in a place that may be England in a not-too-distant future made ugly by pollution and even uglier by greed. This is not a novel but an extended rift on art, sex, religion, social repression, the dangers of patriarchy, and everything that is wrong with the contemporary drift to the right. As such, it will be hard going for most readers, but those with some patience will discover exceptionally evocative writing and a vivifying review of some much-discussed contemporary issues.

    She takes us from the Paleolithic period and the myths of the hunters right up to the “Great Western Transformation” of the last five hundred years and the discrediting of myth by science. The history of myth is the history of humanity, our stories and beliefs, our curiosity and attempts to understand the world, which link us to our ancestors and each other. Heralding a major series of retellings of international myths by authors from around the world, Armstrong’s characteristically insightful and eloquent book serves as a brilliant and thought-provoking introduction to myth in the broadest sense—and explains why if we dismiss it, we do so at our peril.

    With a cast of characters that includes the gardener Ludwig Wittgenstein, these weird stories will intrigue and entrance.

    In 1963, ten years after Hank's death, Doc himself is wracked by addiction. Having lost his license to practice medicine, his morphine habit isn't as easy to support as it used to be. So he lives in a rented room in the red-light district on the south side of San Antonio, performing abortions and patching up the odd knife or gunshot wound. But when Graciela, a young Mexican immigrant, appears in the neighborhood in search of Doc's services, miraculous things begin to happen. Graciela sustains a wound on her wrist that never heals, yet she heals others with the touch of her hand. Everyone she meets is transformed for the better, except, maybe, for Hank's angry ghost—who isn't at all pleased to see Doc doing well.  A brilliant excavation of an obscure piece of music history, Steve Earle's I'll Never Get Out of This World Alive is also a marvelous novel in its own right, a ballad of regret and redemption, and of the ways in which we remake ourselves and our world through the smallest of miracles.

    Penumbra's 24-Hour Bookstore, but after a few days on the job, Clay discovers that the store is more curious than either its name or its gnomic owner might suggest. The customers are few, and they never seem to buy anything; instead, they "check out" large, obscure volumes from strange corners of the store. Suspicious, Clay engineers an analysis of the clientele's behavior, seeking help from his variously talented friends, but when they bring their findings to Mr. Penumbra, they discover the bookstore's secrets extend far beyond its walls.

    G. Haghenbeck offers a beautifully written reimagining of Frida Kahlo’s fascinating life and loves.When several notebooks were recently discovered among Frida Kahlo’s belongings at her home in Coyoacán, Mexico City, acclaimed Mexican novelist F. G. Haghenbeck was inspired to write this beautifully wrought fictional account of her life. Haghenbeck imagines that, after Frida nearly died when a streetcar’s iron handrail pierced her abdomen during a traffic accident, she received one of the notebooks as a gift from her lover Tina Modotti. Frida called the notebook “The Hierba Santa Book” (The Sacred Herbs Book) and filled it with memories, ideas, and recipes. Haghenbeck takes readers on a magical ride through Frida’s passionate life: her long and tumultuous relationship with Diego Rivera, the development of her art, her complex personality, her hunger for experience, and her ardent feminism. This stunning narrative also details her remarkable relationships with Georgia O’Keeffe, Leon Trotsky, Nelson Rockefeller, Ernest Hemingway, John Dos Passos, Henry Miller, and Salvador Dalí. Combining rich, luscious prose with recipes from “The Hierba Santa Book,” Haghenbeck tells the extraordinary story of a woman whose life was as stunning a creation as her art.

    No one would foresee that the greatest success story to arise from these events would be the globalization of organized crime. "McMafia" is a fearless, encompassing, wholly authoritative investigation of the now proven ability of organized crime worldwide to find and service markets driven by a seemingly insatiable demand for illegal wares. Whether discussing the Russian mafia, Colombian drug cartels, or Chinese labor smugglers, Misha Glenny makes clear how organized crime feeds off the poverty of the developing world, how it exploits new technology in the forms of cybercrime and identity theft, and how both global crime and terror are fueled by an identical source: the triumphant material affluence of the West. To trace the disparate strands of this hydra-like story, Glenny talked to police, victims, politicians, and members of the global underworld in eastern Europe, North and South America, Africa, the Middle East, China, Japan, and India. The story of organized crime's phenomenal, often shocking growth is truly the central political story of our time. "McMafia "will change the way we look at the world.

    Here you will find Shangri-La and El Dorado; Utopia and Middle Earth; Wonderland and Freedonia. Here too are Jurassic Park, Salman Rushdie's Sea of Stories, and the fabulous world of Harry Potter. The history and behavior of the inhabitants of these lands are described in loving detail, and are supplemented by more than 200 maps and illustrations that depict the lay of the land in a host of elsewheres. A must-have for the library of every dedicated reader, fantasy fan, or passionate browser, Dictionary is a witty and acute guide for any armchair traveler's journey into the landscape of the imagination.

    Here the father—a former high school teacher—is demeaned by the only job he can get: gravedigger and cemetery caretaker. When local prejudice and the family's own emotional frailty give rise to an unthinkable tragedy, the gravedigger's daughter, Rebecca heads out into America. Embarking upon an extraordinary odyssey of erotic risk and ingenious self-invention, she seeks renewal, redemption, and peace—on the road to a bittersweet and distinctly “American” triumph.

    Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

    A quarter of a century later, new fans are still finding their way into the lives of Rachel, Ross, Joey, Chandler, Monica, and Phoebe, and thanks to a combination of talented creators, its intimate understanding of its youthful audience, and its reign during network television’s last moment of dominance, Friends has become the most influential and beloved show of its era.Noted pop culture historian Saul Austerlitz is here to tell us how it happened. Utilizing exclusive interviews with creators David Crane and Marta Kauffman, executive producer Kevin Bright, director James Burrows, and many other producers, writers, and cast members, Generation Friends tells the story of Friends’ creation, its remarkable decade-long run, and its astonishing Netflix-fueled afterlife. Readers will learn how the show was developed and cast, written and filmed. They’ll be reminded of episodes like the one about the trivia contest, the prom video, and the London trip. And, of course, the saga of Ross and Rachel. They’ll also discover surprising details—that Monica and Joey were the show’s original romantic couple, how Danielle Steel probably saved Jennifer Aniston’s career, and why Friends is still so popular that if it was a new show, its over-the-air broadcast reruns would be the ninth-highest-rated program on TV. The show that defined the 1990s remains wildly popular today and has a legacy that has endured beyond wildest expectations. And in this hilarious, informative, and entertaining book, readers will now understand why.“A treat for Friends fans, from OG Must See TV viewers to the new generation of streamers, full of insights into what made a quintessential ’90s phenomenon into a lasting, international classic for the ages. You’ll get your share of juicy behind-the-scenes tidbits, from vicious writers’-room debates about Rachel and Joey’s romance to the time the producers almost moved the setting to Minneapolis (seriously). But you’ll also get a hit of nostalgia for a time when an entire nation hung on the fate of Ross and Rachel, and plenty of smart analysis of why Friends was the right show at the right time … and also continues to be the right show at an entirely different time.” —Jennifer Keishin Armstrong, New York Times bestselling author of Seinfeldia

    She's a shy and talented pianist; he's a newly minted soldier with dreams of becoming an architect. When they fall in love, it's immediate and deep--and cut short when James is shipped off to the killing fields.Aubrey Edwards is also headed toward the trenches. A gifted musician who's played Carnegie Hall, he's a member of the 15th New York Infantry, an all-African-American regiment being sent to Europe to help end the Great War. Love is the last thing on his mind. But that's before he meets Colette Fournier, a Belgian chanteuse who's already survived unspeakable tragedy at the hands of the Germans.Thirty years after these four lovers' fates collide, the Greek goddess Aphrodite tells their stories to her husband, Hephaestus, and her lover, Ares, in a luxe Manhattan hotel room at the height of World War II. She seeks to answer the age-old question: Why are Love and War eternally drawn to one another? But her quest for a conclusion that will satisfy her jealous husband uncovers a multi-threaded tale of prejudice, trauma, and music and reveals that War is no match for the power of Love.A sweeping, multi-layered romance with a divine twist, by the Printz Honor-winning author of The Passion of Dolssa, set in the perilous days of World Wars I and II.

    But their dolls aren't coveted for the craftmanship alone. Each one has a specific emotion laid on it by its creator. A magic that can make you feel bucolic bliss or consuming paranoia at a single touch. Though founded by sisters, now only men may know the secrets of the workshop.Persephone Kendrick longs to break tradition and learn the family craft, and when a handsome stranger arrives claiming doll-making talent and a blood tie to the Kendricks, she sees a chance to grasp all she desires.But then, one night, the family's most valuable doll is stolen. Only someone with knowledge of magic could have taken her. Only a Kendrick could have committed this crime...