This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    In an instructive and conversational tone, Cody clearly explains how to program SAS, illustrating with one or more real-life examples and giving a detailed description of how the program works.

    Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

    This comprehensive work covers both statistical and symbolic approaches to language processing; it shows how they can be applied to important tasks such as speech recognition, spelling and grammar correction, information extraction, search engines, machine translation, and the creation of spoken-language dialog agents. The following distinguishing features make the text both an introduction to the field and an advanced reference guide.- UNIFIED AND COMPREHENSIVE COVERAGE OF THE FIELDCovers the fundamental algorithms of each field, whether proposed for spoken or written language, whether logical or statistical in origin.- EMPHASIS ON WEB AND OTHER PRACTICAL APPLICATIONSGives readers an understanding of how language-related algorithms can be applied to important real-world problems.- EMPHASIS ON SCIENTIFIC EVALUATIONOffers a description of how systems are evaluated with each problem domain.- EMPERICIST/STATISTICAL/MACHINE LEARNING APPROACHES TO LANGUAGE PROCESSINGCovers all the new statistical approaches, while still completely covering the earlier more structured and rule-based methods.

    Star Schema: The Complete Reference offers in-depth coverage of design principles and their underlying rationales. Organized around design concepts and illustrated with detailed examples, this is a step-by-step guidebook for beginners and a comprehensive resource for experts.This all-inclusive volume begins with dimensional design fundamentals and shows how they fit into diverse data warehouse architectures, including those of W.H. Inmon and Ralph Kimball. The book progresses through a series of advanced techniques that help you address real-world complexity, maximize performance, and adapt to the requirements of BI and ETL software products. You are furnished with design tasks and deliverables that can be incorporated into any project, regardless of architecture or methodology.Master the fundamentals of star schema design and slow change processingIdentify situations that call for multiple stars or cubesEnsure compatibility across subject areas as your data warehouse growsAccommodate repeating attributes, recursive hierarchies, and poor data qualitySupport conflicting requirements for historic dataHandle variation within a business process and correlation of disparate activitiesBoost performance using derived schemas and aggregatesLearn when it's appropriate to adjust designs for BI and ETL tools

    Proceed step-by-step through five progressively more complex web applications: from a "Hello World" app all the way to a robust Newspaper app with a custom user model, complete user authentication flow, foreign key relationships, and more. Learn current best practices around class-based views, templates, urls, user authentication, testing, and deployment. The material is up-to-date with the latest versions of both Django (2.0) and Python (3.6). TABLE OF CONTENTS: * Introduction * Chapter 1: Initial Setup * Chapter 2: Hello World app * Chapter 3: Pages app * Chapter 4: Message Board app * Chapter 5: Blog app * Chapter 6: Forms * Chapter 7: User Accounts * Chapter 8: Custom User Model * Chapter 9: User Authentication * Chapter 10: Bootstrap * Chapter 11: Password Change and Reset * Chapter 12: Email * Chapter 13: Newspaper app * Chapter 14: Permissions and Authorizations * Chapter 15: Comments * Conclusion

    With this book you will learn how to tap into every Kindle Fire feature, including many of the hidden ones not discussed in other books. From setting up your Kindle Page, managing your music, watching movies, and downloading content - this book covers everything. The task based full-color format allows you to quickly and easily find the exact task you want to accomplish and walks you through it in a delightfully concise and visual manner. My Kindle Fire makes it easy for you to:• Master all the basics, fast: reading, playing, watching, browsing, and more• Tweak your Kindle Fire for quicker access and longer battery life• Sample best-seller book chapters for free• Mark up any eBook with highlights, notes, and bookmarks• Convert your personal documents for use on Kindle Fire• Discover Calibre, a powerful eBook management tool• Control even the largest music libraries• Get instant answers from Wikipedia, and from Kindle Fire’s built-in dictionary• Listen to personalized Internet radio stations created just for you• Use your Kindle Fire as a digital photo frame• Prevent unwanted subscription charges• Set up any email account to work on your Kindle Fire• Explore any web content with Amazon’s innovative Silk browser• Use Amazon Cloud to get your stuff anywhere—even if you left your Kindle at home• And much much more…Unlike many other guides which might only briefly mention or skip over some very import Kindle Fire features My Kindle Fire covers everything. Here are just a few of the things you'll find in My Kindle Fire that aren't covered in other guides: • Full coverage of Calibre, a free application for Mac or PC that helps manage your eBook library• A large number of walkthroughs for managing music playlists, including how to use cloud playlists. • How to reinstall multiple apps at once in case you reset your Kindle Fire. • Step-by-step walkthroughs on configuring all types of email accounts. • Coverage on handling attachments in your email application. • Importing contacts from your existing email application or cloud service and how you can export your contacts in order to back them up. • How to use Copy and Paste on the Kindle Fire. • How to use social networking integration with Facebook and others. • Walkthroughs on using the Gallery app, Pandora, Audible, and other popular apps. • Shows you how to access files on other computers in your house right from your Kindle Fire.

    Peter Flach's clear, example-based approach begins by discussing how a spam filter works, which gives an immediate introduction to machine learning in action, with a minimum of technical fuss. Flach provides case studies of increasing complexity and variety with well-chosen examples and illustrations throughout. He covers a wide range of logical, geometric and statistical models and state-of-the-art topics such as matrix factorisation and ROC analysis. Particular attention is paid to the central role played by features. The use of established terminology is balanced with the introduction of new and useful concepts, and summaries of relevant background material are provided with pointers for revision if necessary. These features ensure Machine Learning will set a new standard as an introductory textbook.

    The field is ready for a text that not only demonstrates how to use the algorithms that make up machine learning methods, but also provides the background needed to understand how and why these algorithms work. Machine Learning: An Algorithmic Perspective is that text.Theory Backed up by Practical ExamplesThe book covers neural networks, graphical models, reinforcement learning, evolutionary algorithms, dimensionality reduction methods, and the important area of optimization. It treads the fine line between adequate academic rigor and overwhelming students with equations and mathematical concepts. The author addresses the topics in a practical way while providing complete information and references where other expositions can be found. He includes examples based on widely available datasets and practical and theoretical problems to test understanding and application of the material. The book describes algorithms with code examples backed up by a website that provides working implementations in Python. The author uses data from a variety of applications to demonstrate the methods and includes practical problems for students to solve.Highlights a Range of Disciplines and ApplicationsDrawing from computer science, statistics, mathematics, and engineering, the multidisciplinary nature of machine learning is underscored by its applicability to areas ranging from finance to biology and medicine to physics and chemistry. Written in an easily accessible style, this book bridges the gaps between disciplines, providing the ideal blend of theory and practical, applicable knowledge."

    But many people use data in ways they don't even understand, meaning they aren't getting the most from it. Bayesian Statistics the Fun Way will change that.This book will give you a complete understanding of Bayesian statistics through simple explanations and un-boring examples. Find out the probability of UFOs landing in your garden, how likely Han Solo is to survive a flight through an asteroid shower, how to win an argument about conspiracy theories, and whether a burglary really was a burglary, to name a few examples.By using these off-the-beaten-track examples, the author actually makes learning statistics fun. And you'll learn real skills, like how to:- How to measure your own level of uncertainty in a conclusion or belief- Calculate Bayes theorem and understand what it's useful for- Find the posterior, likelihood, and prior to check the accuracy of your conclusions- Calculate distributions to see the range of your data- Compare hypotheses and draw reliable conclusions from themNext time you find yourself with a sheaf of survey results and no idea what to do with them, turn to Bayesian Statistics the Fun Way to get the most value from your data.

    This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the authors have incorporated many small changes that reflect their experience teaching the course at MIT since the first edition was published. A new theme has been introduced that emphasizes the central role played by different approaches to dealing with time in computational models: objects with state, concurrent programming, functional programming and lazy evaluation, and nondeterministic programming. There are new example sections on higher-order procedures in graphics and on applications of stream processing in numerical programming, and many new exercises. In addition, all the programs have been reworked to run in any Scheme implementation that adheres to the IEEE standard.

    An approachable guide to programming in SQL (Structured Query Language) that will teach even beginning programmers how to build powerful databases and analyze data to find meaningful information.Practical SQL is an approachable and fast-paced guide to SQL (Structured Query Language) written by longtime professional journalist Anthony DeBarros. SQL is the primary tool that programmers, web developers, researchers, journalists, and others use to explore data in a database. DeBarros focuses on using SQL to find the story in data, with the aid of the popular open-source database PostgreSQL and the pgAdmin interface.This thoroughly revised second edition includes a new chapter describing how to set up PostgreSQL and more extensive discussion of pgAdmin's best features. The author has also added a chapter on the JSON data format that shows readers how to store and query JSON data. DeBarros has also updated the data in the book throughout, added coverage of additional topics, and perfected the book's examples.Readers love DeBarros's use of exercises and real-world examples that demonstrate how to:- Create databases and related tables using your own data - Correctly define data typesAggregate, sort, and filter data to find patterns - Clean their data and transfer data as text files - Create advanced queries and automate tasksThis book uses PostgreSQL, but the SQL syntax is applicable to many database applications, including Microsoft SQL Server and MySQL.

    With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it.Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains:Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in a dataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details."-- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths."-- Tim Wolters, CTO, Collective Intellect

    In this one-of-a-kind text, author V. Anton Spraul breaks down the ways that programmers solve problems and teaches you what other introductory books often ignore: how to Think Like a Programmer. Each chapter tackles a single programming concept, like classes, pointers, and recursion, and open-ended exercises throughout challenge you to apply your knowledge. You'll also learn how to:Split problems into discrete components to make them easier to solve Make the most of code reuse with functions, classes, and libraries Pick the perfect data structure for a particular job Master more advanced programming tools like recursion and dynamic memory Organize your thoughts and develop strategies to tackle particular types of problems Although the book's examples are written in C++, the creative problem-solving concepts they illustrate go beyond any particular language; in fact, they often reach outside the realm of computer science. As the most skillful programmers know, writing great code is a creative art—and the first step in creating your masterpiece is learning to Think Like a Programmer.

    Are You Ready To Learn Python Easily? Learning Python Programming in 7 days is possible, although it might not look like it