Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

    Now, vocabulary-building expert Norman Lewis opens a wonderful new world to you--the world of word power. Here is a proven and entertaining program packed with exercises, quizzes, hints, and reviews that will help you strengthen not only your vocabulary but your spelling, pronunciation, and grammar skills as well. And every lesson you complete will boose you one step further in your climb to success.With the aid of easy-to-follow, step-by-step instruction, you will learn the Latin and Greek roots, prefixes, and suffixes that unlock the meanings of thousands of words; master spelling, pronunciation, and grammar skills; convey your ideas more clearly and convincingly; become a confident speaker, comfortable in both social and business situations; and never be embarrassed by using a word incorrectly. All it takes is a little practice, a little patience, and Instant Word Power.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

    You'll also learn tips and tricks to help you unlock the true potential of your device.Here are just some of the essentials you'll learn from this book:- Master the settings of your Kindle Fire HD device- Drastically reduce charge time & boost battery life - Setting up and using wireless networks- Utilizing security features to safeguard your device- Increase productivity: Skype, Email, Cloud Storage, Reading Documents, File Explorer- Sync your Kindle Fire HD to your computer, transfer your music and video seamlessly - Enhance your shopping and entertainment experience on Amazon and more... Kindle Fire HD Manual: The Complete Guide To Getting The Most Out Of Your Kindle Device is a comprehensive step-by-step, no fluff guide to help you master your device in no time. Get it while it's still available at this low price! **Scroll to the top of the page and click the buy button on the right to download this book now!**

    Teaches all four language skills speaking, listening (when used in conjunction with the cassette tapes), reading and writing . Offers clear, easy, step-by-step instruction, building on what has beenpreviously learned. Used by many Thai temples in America. Recommended books to be studied along with Thai for Beginners are Thai for Travelers (a practical Thai phrase book) and Speak like a Thai series by the same author.

    This book tells for the first time the story from a police perspective. For ten years, the officer in charge of the investigation, Detective Superintendent John Bennett QPM, has refused to tell his story. Now, together with BBC journalist Graham Gardner, he reveals the full story of how the West's were caught, how the case was prepared and how it nearly failed to come to court. This book chronicles the roles of those who brought down two of Britain's most infamous killers, shedding light on the real heroes of one of the saddest chapters of criminal history. It explores the court processes, the complications of Rose West's trial, her unsuccessful appeal and the difficulty of dealing with witnesses in such a traumatic case. On one level, this is a story of the triumph of good over evil; on another it is a detailed documentation of how a murder investigation really works - the pressures, the commitment and the physical and emotional drain on those who carry out this work.

    Dorren calculates that to speak fluently with half of the world's 7.4 billion people in their mother tongues, you would need to know no fewer than twenty languages. He sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Babel whisks the reader on a delightful journey to every continent of the world, tracing how these world languages rose to greatness while others fell away and showing how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics or elegant but complicated writing scripts, and mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to the outside world. Among many other things, Babel will teach you why modern Turks can't read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate "dialects" for men and women. Dorren lets you in on his personal trials and triumphs while studying Vietnamese in Hanoi, debunks ten widespread myths about Chinese characters, and discovers that Swahili became the lingua franca in a part of the world where people routinely speak three or more languages. Witty, fascinating and utterly compelling, Babel will change the way you look at and listen to the world and how it speaks.

    They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

    Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.' - Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London

    Drawing on the knowledge and passion of Lonely Planet's staff, authors, and online community, it presents a year's worth of inspiration to take travelers out of the ordinary and into the unforgettable - firmly setting the travel agenda for 2018.As self-confessed travel geeks, our staff collectively rack up hundreds of thousands of miles each year, exploring almost every destination on the planet. And every year, we ask ourselves: Where are the best places in the world to visit right now? It's a very hotly contested topic at Lonely Planet and dominates more discussion than any other. Best in Travel 2018 is our definitive answer.Now in a larger, hardback format, it makes for the perfect gift!Inside, you'll discover the:Top ten countries, regions and citiesBest value destinationsBest culture trips for familiesBest new openings and experiencesBest new places to stayTop destination races, from walks and marathons to cycles and swimsTop vegetarian and vegan destinationsTop small-ship expedition cruisesBest places for cross-generational family tripsBest private islands that everyone can useAbout Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. Lonely Planet content can be found online, on mobile, video, and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks and more.TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) 0207This annual bestseller ranks the hottest, must-visit countries, regions and cities for 2018. Drawing on the knowledge and passion of Lonely Planet's staff, authors and online community, it presents a year's worth of inspiration to take travelers out of the ordinary and into the unforgettable - firmly setting the travel agenda for the year ahead.0802"Where to go? What to do? Why do it? All good questions, and all the answers are in this guidebook from the travel media company Lonely Planet, which clues you in on all the “must-visit” countries, regions and cities for the upcoming year. Lonely Planet’s staff of travel experts puts you on the trail of hidden-jewel journeys and offers tips on subjects such as best values, cultural trips, new accommodations, vegetarian and vegan eateries, value cruises and island resorts."Las Vegas Review Journal2017100401http://media.lonelyplanet.com/onix-fe... Planet0101GOODREPRUSLonely Planet Global Limitedhttp://www.lonelyplanet.comIE08201710... AI AR AW BB BL BM BO BR BS BZ CA CL CO CR CU DM DO EC FK GD GF GL GP GT GY HN HT JM KN KY LC MF MQ MS MX NI PA PE PM PR PY SR SV TC TT US UY VC VE VG VI018.27in026.71in030.73in081.235lb01210mm02170.5mm0318.5mm08.56kg03159781786571151BBLONELY PLANET (AMERICAS)US41160102Lonely PlanetTrade17.99USDUSZ

    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    The bestselling treatment planning system for mental health professionalsThe Addiction Treatment Planner, Fifth Edition provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal agencies.New edition features empirically supported, evidence-based treatment interventions Organized around 43 behaviorally based presenting problems, including substance use, eating disorders, schizoid traits, and others Over 1,000 prewritten treatment goals, objectives, and interventions--plus space to record your own treatment plan options Easy-to-use reference format helps locate treatment plan components by behavioral problem Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies including CARF, The Joint Commission (TJC), COA, and the NCQA

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).