Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

     Drug pricing is a staple of every news cycle and political debate. And while we’ve struggled for decades to agree on solutions that serve all patients without jeopardizing the invention of new medicines, many Americans suffer because they can’t afford the drugs they need. Do we really have to choose between affordability and innovation? In The Great American Drug Deal, scientist and industry expert Peter Kolchinsky answers this question with a decisive No. The pharmaceutical industry’s commitment to creating new lifesaving drugs destined to become inexpensive generics can be balanced by the healthcare system’s commitment to making those drugs affordable for all patients—a Biotech Social Contract. Through deep research and compelling stories of breakthroughs and breakdowns, Kolchinsky presents solutions for striking a balance that are bold yet realistic and tackle today’s most pressing questions, including: Why doesn’t insurance make drugs affordable? How can we prevent price-jacking of older drugs? Why are drugs more expensive in America than elsewhere? How can we guarantee that all medicines eventually go generic so they are only temporarily expensive? What systemic failures led to the opioid crisis, and how can we prevent the next one? The Great American Drug Deal offers clear-eyed scrutiny of all players in the industry and examines vital ideas for closing loopholes, encouraging investment, dealing with bad actors, and educating consumers. It’s time we resolve to support patients and fuel discoveries that ease suffering now and for generations to come.

     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now

    

    In clear and lively writing, the authors explain how the payments systems work, how they evolved, who uses them, who provides them, who profits from them, and how they are changing. Anyone in the payments industry – or needing to use payments products – can benefit from understanding this. The third edition updates information about each system, adds a chapter on payments innovation, and includes a glossary of industry terminology.

    His autobiography is an often-hilarious personal account of a young man in his early 20’s trying to be a “good” roadie while also trying to understand life’s big picture. Through the advice of rock stars and career roadies Joel tries to find the pathway to roadie righteousness.

    Later, this Bermondsey boy would become known as Tommy Steele . In this engaging memoir Tommy recalls his childhood years growing up in Bermondsey. He relives with great fondness Saturdays as a young boy, spent gazing at the colourful posters for the Palladium and days spent wandering up Tower Bridge Road to Joyce's Pie Shop for pie and mash. But he also brings to life with extraordinary vividness what it was like to live through the devastation of the Blitz. Yet it was once he joined the merchant navy and began singing and performing for his fellow seamen that his natural ability as an entertainer marked him out as a favourite. And it was while ashore in America that he became hooked on rock'n'roll and a legend was born . From Tommy's humble beginning to life at sea and finally as a performer, Bermondsey Boy is a colourful, charming and deeply engaging memoir from a much-loved entertainer.

    He also describes his enduring friendship with the ‘kid from across Dublin’s Tolka Park’, Eamon Dunphy, and his career on RTÉ2’s football panel, where Giles’ intelligent and insightful analysis have made him an even more well-loved and respected national figure.

    This practical study tool asks the right questions so you'll know the right answers. It's a must-have, one-stop resource for all pilots, regardless of aircraft type, performance, or global region.Ace the Technical Pilot Interview, Second Edition helps you: Review the material most likely to be asked on your interview Practice with 1000+ exam-style questions--complete with answers Learn about the latest technologies, including CPDLC (Controller Pilot Data Link Communications) and ADS (Automatic Dependent Surveillance) Focus your study on what you need to know COVERAGE INCLUDES: Aerodynamics * Engines * Jet and propeller aircraft differences * Navigation * Atmosphere and speed * Aircraft instruments and systems * Performance and flight planning * Meteorology and weather recognition * Flight operations and technique * Human performance * Type-specific questions

    

    Her symptoms were sometimes so severe that she couldn't leave the house or had to take taxis to work to avoid large crowds, which terrified her. She tried everything she could to heal--from traditional treatments such as medication and psychiatry, to alternative therapies such as tapping and NLP, even studying psychology and training as a coach--but nothing helped.Then she realized that she was looking for the solution to anxiety in the wrong places--and discovered a new way of looking at anxiety that changed her life. Nicola is now anxiety-free and has written A Little Peace of Mind to share what she has learned with others.In this book, Nicola shares simple yet logical steps to help you stop trying to control your thinking, understand the nature of your thoughts and change your response to circumstances. Written with compassion and understanding, this book is a companion for anyone who is suffering from anxiety, panic attacks and stress.

    Spurred by her personal experience and extensive exploration of brain-based learning, author Marilee Sprenger explains how brain science--what we know about how the brain works--can be applied to social-emotional learning. Specifically, she addresses how to- Build strong, caring relationships with students to give them a sense of belonging. - Teach and model empathy, so students feel understood and can better understand others. - Awaken students' self-awareness, including the ability to name their own emotions, have accurate self-perceptions, and display self-confidence and self-efficacy. - Help students manage their behavior through impulse control, stress management, and other positive skills. - Improve students' social awareness and interaction with others. - Teach students how to handle relationships, including with people whose backgrounds differ from their own. - Guide students in making responsible decisions.Offering clear, easy-to-understand explanations of brain activity and dozens of specific strategies for all grade levels, Social-Emotional Learning and the Brain is an essential guide to creating supportive classroom environments and improving outcomes for all our students.

    That’s because, autism spectrum disorders are complex and unique to each and every individual.Emma Kendall is diagnosed with an autism spectrum disorder and holds a first-class degree in Autism: Special Education. In addition to this, her qualifications include Counselling, Communication and Personal Skills.Whilst at university, Emma studied and researched the social behaviour which is commonly referred to as autism masking or camouflaging. This required her to interact with and question autistic people to gain a clear understanding of this diverse topic.Emma shares her unique insights and personal experiences describing what autism masking is. She also reveals the intriguing motives for the use of this behaviour. Explaining how autistic people do this and why, and to what extent the mask is relied upon, as well as, uncovering fascinating details concerning the after effects and the long-term impact of autism masking.Emma is the author of Perfectly Autistic and Autistic Christmas!

    This among others is a fundamental reason why a thorough and truthful study and retelling of this history is needed. The study of Hindu history is also a study of values and inspiration and a profound spiritual yearning that subconsciously continues to guide Hindus. It is also what makes India a unique and distinctive country which is not primarily defined by its politics but by its philosophy and spirituality. The essays in this work both tangentially and explicitly bring out these aspects. "10 Lessons from Hindu History in 10 Episodes" is envisaged as a popular narrative without overlooking or taking liberties with historical accuracy.

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.