We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    An unfortunately common situation...quickly develops into a wonderfully uncommon and heartfelt adventure." - An Erma Bombeck "Hot Tamale" http://humorwriters.org/2016/02/19/ho... - “Spot-on, highly entertaining, and absolutely hilarious” - Lynne Willard, Editor & U.S. expat - - "Jaw droppingly hilarious" Carol Penn-Romaine, award-winning writer - - A wealth of cultural information tucked between the chuckles - - Includes discussion questions for book clubs & classrooms - - As the zany protagonist comes to understand Mexico & appreciate Hispanic culture, readers do the same - - 20% of profits go to the ACLU - - "Holy Cow! This book is hilarious!" - Cynthia Norman, Cosmic Philosopher - “Learning about a new culture can be hilarious – as seen through this book!” – Diane Gilliard, Counselor - An Amazon Top-10 Bestseller in Travel/Mexico (7/17-9/17); Biography/Memoir, Crimes & Criminals, Solo Travel, Single Parenting, Teen & Young Adult Biographies (various dates) - SYNOPSIS A suburban housewife liberates herself from her peanut-butter-and-jelly life and flees to Mexico. While battling the cultural quirks that send less adventurous souls hightailing it back to the U.S., she struggles to learn Spanish, cope with foreign customs, raise her kids, and run a school. To supplement her meager income she smuggles, using her gift for gab and wily wit to outfox the government officials. But not all of her smuggling tricks and tactics go as planned. EMBEDDED MULTICULTURAL ISSUES - The women’s movement - The 1960s cultural revolution - Culture shock - Immigrant adjustment & adaptation - Immigrant parenting issues - Identity development in children of immigrants - Intergenerational value clashes in immigrant families - Diverse customs & mores - Racism - Sexism - Prejudice - Classism - Ageism - Cultural evolution - Expatriate re-integration - Individualist/Independent (e.g., North American) vs. Interdependent/Collectivist (e.g., Hispanic) orientation to: ° Time (past/present/future) ° Activity (being/becoming/doing) ° Social relations (hierarchical/collateral/egalitarian) ° Self-efficacy (fate/destiny vs. personal control)

    The secret, though, that surrounded my parents’ unhappy life together, was divulged to me by accident . . .’ Hidden under some papers in his father’s bureau, the sixteen-year-old Derek Malcolm finds a book by the famous criminologist Edgar Lustgarten called The Judges and the Damned. Browsing through the Contents pages Derek reads, ‘Mr Justice McCardie tries Lieutenant Malcolm – page 33.’ But there is no page 33. The whole chapter has been ripped out of the book. Slowly but surely, the shocking truth emerges: that Derek’s father, shot his wife’s lover and was acquitted at a famous trial at the Old Bailey. The trial was unique in British legal history as the first case of a crime passionel, where a guilty man is set free, on the grounds of self-defence. Husband and wife lived together unhappily ever after, raising Derek in their wake. Then, in a dramatic twist, following his father’s death, Derek receives an open postcard from his Aunt Phyllis, informing him that his real father is the Italian Ambassador to London . . . By turns laconic and affectionate, Derek Malcolm has written a richly evocative memoir of a family sinking into hopeless disrepair. Derek Malcolm was chief film critic of the Guardian for thirty years and still writes for the paper. Educated at Eton and Merton College, Oxford, he became first a steeplechase rider and then an actor after leaving university. He worked as a journalist in the sixties, first in Cheltenham and then with the Guardian where he was a features sub-editor and writer, racing correspondent and finally film critic. He directed the London Film Festival for a spell in the 80s and is now President of both the International Film Critics Association and the British Federation of Film Societies. He lives with his wife Sarah Gristwood in London and Kent and has published two books – one on Robert Mitchum and another on his favourite 100 films. He is a frequent broadcaster on radio and television and a veteran of film festival juries all over the world.

    The FBI is afraid they’ll have to do a deal with the devil to find her.Kelsey, a pilot so good she taught the military how to fly, goes shopping at a Safeway store, and simply disappears.Her fiance, Patrick Frazee, says he doesn't have a clue. In fact, he says they broke up just a few days before. He's as mystified as everyone else.But Kelsey's mother, Cheryl, is afraid she knows what happened to her daughter.A task force of FBI and the Colorado Bureau of Investigation agents believe they also know what happened to Kelsey. They have cell phone records and more, including surveillance video and DNA. But they have run into a roadblock.The agents have to get someone close to the killer to flip and turn state's evidence.Are they going to have to do a deal with the devil to find justice for Kelsey Berreth?The Murder of Kelsey Berreth: A Shocking True Crime Story.This is a riveting story of a young woman's disappearance, her family's will to find out what happened, and a 21st-century police investigation that nearly cracks the case wide open.Nearly.Will the FBI do a deal with the devil to solve this crime?

    She has used the analogy of a hardy Peppercorn tree which survived in her childhood backyard, symbolising for her the endurance of suburban 'battlers' struggling to achieve purpose and hope within a somewhat barren environment.. It reveals a very different world of post Second World War frugality, British style education, no television or computers; a time when children largely created their own entertainment, were expected to conform and obey all authority figures and accept limitation in terms of their personal development and dreams. The final chapters reveal how Jill's childhood impacted on her later life as a mother of six children, a victim of a difficult marriage and her eventual achievement of four University degrees as a mature-age student. Jill also touches on aspects of Australian literature and how some of the greatest Australian authors such as historian Manning Clark, novelist Patrick White and social scientists Donald Horne and John Thornhill have viewed suburbia and the Australian psyche developed over two centuries of pioneering a beautiful but harsh land. Jill's story includes humour and pathos and is a keenly observant record of the Australian suburban culture of that era. This is a book for all who live, dream and struggle in suburbia.

    This book will help make the journey of learning how to be a minimalist much less difficult – even enjoyable – for you. Wannabe minimalists often have not only hundreds, if not thousands, of material goods to declutter, but also a plethora of mainstream mindsets that make navigating their way toward voluntary simplicity a rough and rocky path. I wrote this book to ease that navigation process for newbies. I also wrote it to help intermediate Minimalists who want to dive deeper into the journey, to overcome the obstacles that are holding them back. The steps and tips are those that my husband and I used to begin the journey toward Minimalism, and the ones we continue to use to remain on the path. The book begins by briefly addressing what Minimalism truly is (as opposed to what religious minimalist gurus have made many people think it is). It continues by explaining the benefits of becoming a minimalist. The rest of the book, the bulk of it, describes the steps you need to take in order to master Minimalism; that is, to overcome the insidious materialistic mindset of the modern age and to integrate the philosophy into your soul so completely that it becomes as easy as breathing. The first step toward simple living is one you likely won’t hear about in any other book on the subject. Then, you will be asked to consider two major paradigm shifts that will completely change the way you look at material goods. The remaining steps are more practical and hands-on, enabling you to take instant action on your desire to join the minimalist movement. If you are looking at becoming a minimalist, or you have already begun moving toward it but need some encouragement to “fight the good fight,” read this book. It will help.

    . . [with] new information, photographs and first-hand accounts." --FlypastDuring the 1950s, plans were being drawn at North American Aviation in Southern California for an incredible Mach-3 strategic bomber. The concept was born as a result of General Curtis LeMay's desire for a heavy bomber with the weapon load and range of the subsonic B-52 and a top speed in excess of the supersonic medium bomber, the B-58 Hustler. However, in April 1961, Defense Secretary McNamara stopped the production go-ahead for the B-70 because of rapid cost escalation and the USSR's newfound ability to destroy aircraft at extremely high altitude using either missiles or the new Mig-25 fighter. Nevertheless, in 1963 plans for the production of three high-speed research aircraft were approved and construction proceeded. In September 1964 the first Valkyrie, now re-coded A/V-1, took to the air for the first time and in October went supersonic.This book is the most detailed description of the design, engineering and research that went into this astounding aircraft. It is full of unpublished details, photographs and firsthand accounts from those closely associated with the project. Although never put into full production, this giant six-engined aircraft became famous for its breakthrough technology, and the spectacular images captured on a fatal air-to-air photo shoot when an observing Starfighter collided with Valkyrie A/V-2 which crashed into the Mojave Desert."Well-illustrated with numerous diagrams and black and white photographs, the book provides an interesting insight into one of the so-called 'white elephant' projects of the 1960s." --Jets Monthly

    Hundreds of passengers and crew remained trapped below decks - hundreds more would perish on the surface.This is the definitive chronology of the Titanic’s final hours, offering readers a real-time experience of one of the greatest dramas of twentieth century history.

    Nothing in those investigations caused the Navy to change its conclusion that an unexplained catastrophic event occurred.” – Excerpt from a Navy report It takes a special type of person to serve in a nation’s navy, especially on long voyages that separate men and women from their loved ones, and no service is both loved and hated as that aboard submarines, for very few people ever serve on them on a whim. For one thing, the psychological impact of being trapped for long periods underwater in tight, cramped quarters is more than many people can stand. Also, submarine service is uncharacteristically hazardous; after all, if a surface vessel is sunk, the crew has a reasonable chance of escaping death in lifeboats or being rescued out of the water by another ship. Conversely, if a submarine is badly damaged while submerged, the crew’s chances of survival are at best remote. On the other hand, for those who choose to make the careers as submariners, there is no more beloved service. That is, one hopes, how it was for the 99 men who were serving on the USS Scorpion on May 22, 1968, the fateful day the submarine is believed to have sank. It appears that the crew members died quickly, but however it happened, the grief experienced by their family members dragged on for decades, exacerbated both by the Navy’s lack of information about the submarine’s final moments and the government’s unwillingness to share what little knowledge it had. It is easy in hindsight to criticize the military for its secrecy, but it must be remembered that the Scorpion disappeared at the height of the Cold War, and therefore, little could be said publicly about its fate. Coincidentally, 3 other nuclear submarines suffered mysterious sinkings the same year, and the Cold War adversaries were interested in locating them and gleaning any secrets or technology that they could from the other side’s bad luck. Indeed, it was only after the fall of the Soviet Union that the truth could be told, bringing closure to family members and a dark lesson in espionage to the American people. The Disappearance of the USS Scorpion: The History of the Mysterious Sinking of the American Nuclear Submarine looks at one of the Navy’s enduring mysteries. Along with pictures of important people, places, and events, you will learn about the USS Scorpion like never before.

    

    As workers in one of the world's most dangerous - and lucrative - professions, the crewmen in Nights of Ice face a constant onslaught of roaring waves, stories-high swells, and life-stealing ice. Within seconds, a vessel such as the forty-ton Tidings can fill with icy water and slip into the depths, hurling crewmen into the freezing ocean and entombing the skipper inside its sinking hull. A ship like the Mia Dawn can run aground on a piece of submerged rock and immediately ice over, sinking steadily as her crew, battered by hypothermia and ninety-mph winds, assembles a life raft to await helicopter rescue by the U.S. Coast Guard. Tested by the elements, ravaged by their own emotions, the seamen in these extraordinary stories battle both fear and the violent unpredictability of nature. As Spike Walker's deft narration reveals, they do so with courage, instinct, and an unrelenting will to survive.

    Read a succinct account of the sinking of the Titanic in just one hour.The sinking of the Titanic 100 years ago in 1912, and the subsequent deaths of over 1,500 passengers, sent shock waves around the world. Never before or since has a maritime disaster in a time of peace had such an impact.TITANIC: HISTORY IN AN HOUR is an entertaining and well researched account of the events leading up to the sinking of this ‘unsinkable’ ship, providing an fascinating commentary on the pressures of the White Star Line, the importance of class to Titanic’s unfortunate passengers and the legacy of the disaster in Britain and America. TITANIC:HISTORY IN AN HOUR is a gripping and accessible account.Love your history? Find out about the world with History in an Hour…

    When your heart breaks, there's nothing more comforting than realizing that you aren't alone—that others can relate to the gut-wrenching pain of saying good-bye to a relationship that once felt so right. Each of us is bound to enter into a relationship or two that doesn't work out, but that doesn't make those months or years spent caring for an ex a total failure. Every heartbreak is a chance to learn, grow, and heal.

    Once it had been a forbidding place of exile, inhabited by thousands of the disease’s victims who had been removed from their families and confined against their will, far away from a society that feared and misunderstood their condition. When Brooke Jarvis came across a posting for a job in Kalaupapa, tending to the needs of the handful of remaining patients, it seemed like an impossibly exotic opportunity for a college student. But what she found there was both more remarkable and more familiar than what she had imagined. When We Are Called to Part is the absorbing, affecting, and often funny story of life in the last years of a rapidly vanishing community. “Even a prison,” she would learn, “eventually becomes a home, becomes something you mourn.”

    With him when he was captured was his 14-year-old ex-girlfriend Caril Fugate. The question soon arose, was Caril a kidnapped victim, or a heartless accomplice?Appointed to her case, attorney John McArthur initially accepted the assignment out of a sense of constitutional duty. But as he delved deeper, he found that the truth was far more complicated than anyone was letting on. Up against incredible odds, and with a strong conviction of her innocence, McArthur remained with Caril and fought for her freedom for 18 years. For this service, he took no pay, accepting the case pro bono.This book follows the long struggle of McArthur, his partner Merril Reller, and John's son James as they took on the Nebraska legal system and a public that had already determined Caril's guilt before ever hearing a word of testimony. The story continues through all it influenced, such as Stephen King, who became a horror writer because of it, Bruce Springsteen, who wrote a whole album about it, Terrence Malick, Oliver Stone, Martin Sheen, and Peter Jackson, who wrote his first major movie based on the Starkweather-Fugate incident.Pro Bono explores aspects of this incredible story that have never been revealed before, and sheds new light on these terrifying and complex events.