While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    Beginning on January 1, this book features 365 new holidays, each accompanied by a strange, dark and humorous short story explaining the day you woke up in and how to celebrate it. These 365 daily doses of delight, perversion, and nonsense include Hire Someone Attractive To Pretend To Love You Day, Hang on to Your Wide-Eyed Innocence Day, Sit in Abject Terror Day, and, of course, Cruelty Day.Far more than just a humor book, Happy Cruelty Day! is like a daily instructional manual written by a psychopath. On one page, the book has you joining a community crime watch group in an effort to make friends (it won't work). Flip the page, and you'll find the details of your attempt to rescue your husband from a POW camp (you'll fail). Flip it again, and Happy Cruelty Day! will have important insight into how best to befriend a runaway teen (offer her some soup).These holidays celebrate everything from that pivotal point in your life when everything changes, to the day you're not going to do anything but sit on the edge of your bed and get very drunk. When people realize they've fallen in love, or when they realize their love was just a lie. And of course, when love of whatever incarnation brings an index finger to clench tight around the trigger of a gun.Raw, ridiculous, and laugh-out-loud funny, this is a sharp-edged satire on the subtleties, shallowness, and stupidity of daily life.

    Along the way, he transforms into the man he always wanted to be. PUBLICATION IN 1 VOLUME -- COMPLETED WORK. Sebastien, a quiet and shy teacher, gets lost in the memories of his boyhood, when he was a strong and successful runner. On a whim, he decides to challenge his aging body and crumbling spirit and run the New York Marathon! From the streets of France to the streets of Brooklyn, Sebastien pushes himself past limits he didn't even know he had. A humorous and poignant autobiographical tale. A love letter to the landscapes and panoramas of New York. And a testament to the triumph of the human spirit.

    A book of letters to a friend, in which Jurgenson discusses different aspects of her bereavement after her two young daughters are killed in a car accident, The Disappearance combines raw honesty with the solidly balanced craft of the French epistolary novel.

    Now you can learn to play 100 classic songs as your playing develops through the course. The book includes: · Complete lyrics and chords to 100 songs by artists such as The Beatles, Bob Dylan, Bob Marley, Eric Clapton, Jimi Hendrix, Johnny Cash, Simon & Garfunkel, Jeff Buckley, Crowded House, Mumford & Sons, Kings of Leon, Nirvana and many more. · 10 songs for each stage of the Beginner’s Course, building up from easy three-chord songs through to more advanced tunes. · Tuition notes for each song by Justin advising you on strumming patterns and chord changes, with diagrams to illustrate all the chord shapes you need. Completely revised and updated, this really is the ultimate beginner’s songbook!

    Paris is an extraordinary, lyrical love letter to the city, taking the reader on an imaginative journey around its secret stairways, courtyards, alleys and hidden places. Whether evoking the cool of a deserted church on a hot summer's day, remembering Notre Dame in a winter storm in 1940, describing chestnut trees lit up at night like 'Japanese lanterns' or lamenting the passing of street cries and old buildings, his book is filled with unforgettable imagery. It is a meditation on getting lost and wasting time, and on what it truly means to know a city.

    Edited and translated by Paul Auster, this selection from Joubert's notebooks introduces a master of the enigmatic who seeks "to call everything by its true name" while asking us to "remember everything is double." "Joubert speaks in whispers," Auster writes. "One must draw very close to hear what he is saying."

    Antiquarian merchant and sage Balthasar must go on an odyssey in search of a book that holds the secret of God's hundredth name, which is the key to the survival of the world.

    In “The View from Castle Rock,” the short story master Alice Munro imagines a fictional account of her Scottish ancestors’ emigration to Canada in 1818. Nathan Englander’s cast of young characters in “How We Avenged the Blums” confronts a bully dubbed “The Anti-Semite” to both comic and tragic ends. In “Refresh, Refresh,” Benjamin Percy gives a forceful, heart-wrenching look at a young man’s choices when his father -- along with most of the men in his small town -- is deployed to Iraq. Yiyun Li’s “After a Life” reveals secrets, hidden shame, and cultural change in modern China. And in “Tatooizm,” Kevin Moffett weaves a story full of humor and humanity about a young couple’s relationship that has run its course.Ann Patchett “brought unprecedented enthusiasm and judiciousness [to The Best American Short Stories 2006],” writes Katrina Kenison in her foreword, “and she is, surely, every story writer’s ideal reader, eager to love, slow to fault, exquisitely attentive to the text and all that lies beneath it.”

    More than a literary text with critical commentary, it constitutes an event of central significance for contemporary philosophical, literary, and political concerns.The book consists of The Instant of My Death, a powerful short prose piece by Blanchot, and an extended essay by Derrida that reads it in the context of questions of literature and of bearing witness. Blanchot's narrative concerns a moment when a young man is brought before a firing squad during World War II and then suddenly finds himself released from his near death. The incident, written in the third person, is suggestively autobiographical—from the title, several remarks in the text, and a letter Blanchot wrote about a similar incident in his own life—but only insofar as it raises questions for Blanchot about what such an experience might mean. The accident of near death becomes, in the instant the man is released, the accident of a life he no longer possesses. The text raises the question of what it means to write about a (non)experience one cannot claim as one's own, and as such is a text of testimony or witness.Derrida's reading of Blanchot links the problem of testimony to the problem of the secret and to the notion of the instant. It thereby provides the elements of a more expansive reassessment of literature, testimony, and truth. In addressing the complex relation between writing and history, Derrida also implicitly reflects on questions concerning the relation between European intellectuals and World War II.

    Horne makes plain that while Paris may be many things, it is never boring.From the rise of Philippe Auguste through the reigns of Henry IV and Louis XIV (who abandoned Paris for Versailles); Napoleon’s rise and fall; Baron Haussmann’s rebuilding of Paris (at the cost of much of the medieval city); the Belle Epoque and the Great War that brought it to an end; the Nazi Occupation, the Liberation, and the postwar period dominated by de Gaulle--Horne brings the city’s highs and lows, savagery and sophistication, and heroes and villains splendidly to life. With a keen eye for the telling anecdote and pivotal moment, he portrays an array of vivid incidents to show us how Paris endures through each age, is altered but always emerges more brilliant and beautiful than ever. The Seven Ages of Paris is a great historian’s tribute to a city he loves and has spent a lifetime learning to know.

    A rich and emotionally resonant collection of twelve stories of hope, momentary joy, and powerful endurance.

    -- Presents the most important 20th-century criticism on major works from The Odyssey through modern literature-- The critical essays reflect a variety of schools of criticism-- Contains critical biographies, notes on the contributing critics, a chronology of the author's life, and an index

    Hayes was then an undergrad at a small South Carolina college. He has since published four highly honored books of poetry, is a professor of poetry at the University of Pittsburgh, has appeared multiple times in the series, and is one of today’s most decorated poets. His brazen, restless poems capture the diversity of American culture with singular artistry, grappling with facile assumptions about identity and the complex repercussions of race history in this country. Always eagerly anticipated, the 2014 volume of The Best American Poetry begins with David Lehman’s “state-of-the-art” foreword followed by an inspired introduction from Terrance Hayes on his picks for the best American poems of the past year. Following the poems is the apparatus for which the series has won acclaim: notes from the poets about the writing of their poems.

    in works from 'Our Lady of the Flowers' to 'The Screens', he created a scandalous personal mythology while savaging the conventions of his society. His career was a series of calculated shocks marked by feuds, rootlessness, and the embrace of unpopular causes and outcast peoples. Now this most enigmatic of writers has found his ideal biographer in novelist Edmund White, whose eloquent and often poignant chronicle does justice to the unruly narrative of Genet's life even as it maps the various worlds in which he lived and the perverse landscape of his imagination.