For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Today, more than ever, this deeply-troubled region is the focus of power games between major global players vying for international influence. Absent from this scene for the past quarter century, Russia is now back with gusto. Yet its motivations, decision-making processes and strategic objectives remain hard to pin down. So just what is Russia up to in the Middle East? In this hard-hitting essay, leading analyst of Russian affairs Dmitri Trenin cuts through the hyperbole to offer a clear and nuanced analysis of Russia's involvement in the Middle East and its regional and global ramifications. Russia, he argues, cannot and will not supplant the U.S. as the leading external power in the region, but its actions are accelerating changes which will fundamentally remake the international system in the next two decades.

    

    Matt Taibbi's serialized book, co-authored with a national drug dealer.

    This text offers an exciting insight into the human story behind the money in our pockets, and reminds us that making a living is about exactly that - living.

    Using glorious, colorful graphics, Mark Ovenden traces the history of mass transit-including rare and historic maps, diagrams, and photographs, some available for the first time since their original publication. Transit Maps is the graphic designer's new bible, the transport enthusiast's dream collection, and a coffee-table essential for everyone who's ever traveled in a city.

    Starting with the Trump impeachment hearings, Bongino works forward and backward to piece together the connections of a vast, well-funded cabal of wealthy Democrats and D.C. swamp elite to the non-stop deluge of manufactured scandals launched specifically to attack, destabilize, and ultimately remove Trump and his administration. Zooming in on Ukraine, Bongino unspools a complex sequence of corruption—from the miraculous “discovery” of a mysterious black ledger that linked financial transactions to Trump campaign insider Paul Manafort and cast a shadow over the entire Trump team, to Joe Biden’s unexamined quid pro quo interference with Kyiv politics as he threatened to withhold a loan unless a prosecutor was removed from office. The former Secret Service agent exposes how Glenn Simpson, the corrupt cheerleader behind the lie-filled Steele dossier, wrangled millions from top Democrat donor George Soros to meddle in Ukraine politics. Bongino also reveals Soros’s desperate multimillion-dollar plan to stop Trump’s re-election. Using FBI documents, Bongino reveals the outrageous actions of Robert Mueller’s investigators, who sat on evidence that proved the supposedly damning Trump Tower meeting between a Russian lawyer and senior campaign officials was nothing more than a twenty-minute waste of time for all involved. Other chapters delve into the disturbing presence of Obama’s fixer, obstruction angel Kathryn “Kathy” Ruemmler, who represents a rogues gallery of Russiagate political operatives; the FBI’s inside source on the National Security Council, Anthony Ferrante, who dedicated himself to the fruitless task of trying to prove the Steele dossier was legitimate; and “Special Agent 1” Stephen M. Somma’s curious obsession with Lt. Gen. Michael Flynn, which was stoked by a Flynn-fixated paid operative named Stefan Halper. Flynn is the centerpiece of one of the book’s most revealing chapters, in which Bongino deconstructs the FBI’s elaborate takedown of Trump’s National Security Advisor, revealing how and why the three-star general was set up not once…but three times. Bongino also returns to the last, desperate attempt to derail Trump—the impeachment trial—and uncovers Adam Schiff’s lies and the Ukraine-call whistleblower’s multiple secret ties to never-Trumpers and Schiff himself. In the final chapter, Bongino unveils the newest front to stop Trump: the unleashing of COVID-19 from China and how the disease mutated from a killer plague in Wuhan to a weapon to destroy America’s economy and, with it, Trump’s re-election chances. Follow the Money displays dizzying detective work from a truly relentless, passionate, and patriotic reporter. An astonishing chronicle of the relentless war to destroy Donald Trump and his administration, this exposé is a must-read for anyone who wants to unravel the most shocking and corrupt campaign to unseat a sitting president in American history.

    Along the way, Bonner and Wiggin cast a wide angle lens that looks back in history and ahead to the coming century: showing how dramatic changes in the economic power of the United States will inevitably impact every American.Reveals the financial realities the United States currently faces and what the ultimate outcome may be Weaves together the worlds of politics, economics, and personal finance in a way that underscores the severity of the situation Addresses the events leading up to the implosion of the U.S. financial system Looks ahead to help you avoid the pitfalls presented by a weaker United States Other titles by Bonner: Empire of Debt, Financial Reckoning Day, and Mobs, Messiahs, and MarketsOther titles by Wiggin: I.O.U.S.A., Demise of the Dollar, and Financial Reckoning DayThe United States is heading down a difficult path. The New Empire of Debt clearly shows how this has happened and discusses what you can do to overcome the financial challenges that will arise as the situation deteriorates.

    However we react to it, the global trend towards mixing or hybridization is impossible to miss, from curry and chips --recently voted the favourite dish in Britain-- to Thai saunas, Zen Judaism, Nigerian Kung Fu, 'Bollywood' films or salsa or reggae music. Some people celebrate these phenomena, whilst others fear or condemn them. No wonder, then, that theorists such as Homi Bhabha, Stuart Hall, Paul Gilroy, and Ien Ang, have engaged with hybridity in their work and sought to untangle these complex events and reactions; or that a variety of disciplines now devote increasing attention to the works of these theorists and to the processes of cultural encounter, contact, interaction, exchange and hybridization. In this concise book, leading historian Peter Burke considers these fascinating and contested phenomena, ranging over theories, practices, processes and events in a manner that is as wide-ranging and vibrant as the topic at hand"--Back cover.

    This text is useful for principles of economics course, and a way to spark independent thinking and classroom discussions in political economy, public policy, and social issues courses. It illustrates students with the power of economics as a tool for analyzing issues.

    This distance was approximately 40 km, however, was changed in 1908 to please a lazy 67-year-old king.In nearly every geography classroom around the world hangs a map called the Mercator Projection. This is the mostly widely distributed, yet inaccurate map in history and could be distorting societal views on the world.Americans celebrate Christopher Columbus Day, despite the fact he was not the first to discover America, nor did he set foot on the North American continent. The famous Italian explorer died alone and poor, with his heirs suing the Spanish Crown for their share of the New World fortune.Pallor, algor, rigor, and livor mortis are the different stages of a decomposing body, which help coroners determine the time and cause of death, and if the body has been moved. When humans eventually expire, the last thing they see is a tunnel of white light, as they slowly fade away... Is it the gates of heaven?In the late 19th century, the world suffered from a pollution epidemic that threatened the entire existence of global cities. This environmental threat did not originate from rats, or factories, but instead horse manure. This was not the first time in history that poop threatened to destroy our civilization.The Most Interesting Person in the Room is a rich, fast-paced exploratory journey into the world. This debut book from author Thomas Vernon is a glorified fact book, exploring the broad topics into Health, History, Sport, Finance, and Death. The informal, easy-to-read style enables the reader to jump down the rabbit hole of curiosity and learn about topics and issues to broaden the reader's horizon.

    Gerald Posner, author of the groundbreaking investigations "Case Closed" and "Why America Slept," has uncovered the hair-raising political-financial-criminal history of the Beach and reveals a tale that, in the words of one character, "makes "Scarface" look like a documentary." From its beginnings in the 1890s, the Beach has been a place made by visionaries and hustlers. During Prohibition, Al Capone had to muscle into its bootlegging and gambling businesses. After December 1941, when the Beach was the training ground for half a million army recruits, even the war couldn't stop the party. After a short postwar boom, the city's luck gave out. The big hotels went bankrupt, the crime rate rose, and the tourists moved on to Disney World and the Caribbean. Even after the Beach hosted both national political conventions in 1972, nobody would have imagined that this sandy backwater of run-down hotels and high crime would soon become one of the country's most important cultural centers.But in 1981, 125,000 Cubans arrived by the boatload. The empty streets of South Beach, lined with dilapidated Art Deco hotels, were about to be changed irrevocably by the culture of money that moved in behind cocaine and crime. Posner takes us inside the intertwined lives of politicians, financiers, nightclub owners, and real estate developers who have fed the Beach's unquenchable desire for wealth, flash, and hype: the German playboy who bought the entire tip of South Beach with $100 million of questionable money; the mayoral candidate who said, "If you can't take their money, drink their liquor, mess with their women, and then vote against them, you aren't cut out for politics"; the Staten Island thug who became king of the South Beach nightclubs only to have his empire unravel and saved himself by testifying against the mob; the campaign manager who calls himself the "Prince of Darkness" and got immunity from prosecution in a fraud case by cooperating with the FBI against his colleagues; and the former Washington, D.C., developer who played hardball with city hall and became the Beach's first black hotel owner.From the mid-level coke dealers and their suitcases of cash to the questionable billions that financed the ocean-view condo towers, the Beach has seen it all. Posner's singular report tells the real story of how this small urban beach community was transformed into a world-class headquarters for American culture within a generation. It is a story built by dreamers and schemers. And a steroid-injected cautionary tale.

    Its history reads like a history of pleasure itself. It is also a story of invasions and migrations, of artists and conmen, of drop-outs and love-ins. The Carthaginians established a cult to their goddess of sex there, and named the island after Bez, their god of dance. Roman centurions in need of a bit of down time between campaigns would go to Ibiza to get their kicks. And over the centuries, cultures around the Med have used the island either as a playground or a dump for the kind of people who didn't quite fit in back home, but who you'd probably quite like to meet at a party...This is the history of Ibiza, the fantasy island, framed by one long, golden summer where anything can happen - and it usually does.

    But in this thought-provoking collection, twenty-eight writers and scholars give engaging, often passionate accounts of their own nation’s history. The countries have been selected to represent every continent and every type of state: large and small; mature democracies and religious autocracies; states that have existed for thousands of years and those born as recently as the twentieth century. Together they contain two-thirds of the world’s population. In the United States, for example, the myth of the nation’s “historylessness” remains strong, but in China history is seen to play a crucial role in legitimizing three thousand years of imperial authority. “History wars” over the content of textbooks rage in countries as diverse as Australia, Russia, and Japan. Some countries, such as Iran or Egypt, are blessed—or cursed—with a glorious ancient history that the present cannot equal; others, such as Germany, must find ways of approaching and reconciling the pain of the recent past.

    An in-depth look at the things we know are bad for us but we love too much to stay away from, including tobacco, alcohol, promiscuous behavior, drugs, fatty foods, and more, along with the reasons we love them so much.