Book picks similar to
McDonald's: The Business Behind the Golden Arches by Cath Senker
business
nkyclear
american-history
geschäft
The Battle of Gettysburg
Craig L. Symonds - 2017
Lee's retreat through Pennsylvania and escape across the Potomac. Award-winning historian Craig L. Symonds recounts the events of three hot, brutal days in July when Americans struggled battled one another across a dozen square miles of rolling Pennsylvania countryside. Symonds details the military strategy of both sides, including the Confederate decision to invade the North, the cat-and-mouse game in Maryland and Pennsylvania, and, finally, the terrible clash of arms on the hills and fields of Gettysburg. Firsthand accounts humanize generals and individual soldiers of the Blue and Gray who fought for their lives, their homes, and their convictions. This is the story of Gettysburg as it has never been told before.
The Age of Reason
Thomas Paine - 1794
The Age of Reason represents the results of years of study and reflection by Thomas Paine on the place of religion in society.Paine wrote: "Of all the tyrannies that affect mankind, tyranny in religion is the worst; every other species of tyranny is limited to the world we live in; but this attempts to stride beyond the grave, and seeks to pursue us into eternity."The cool rationale of Paine's The Age of Reason influenced religious thinking throughout the world; and its pervasieve influence continues to the present day.
Salt Sugar Fat: How the Food Giants Hooked Us
Michael Moss - 2013
They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: the industry itself would cease to exist without salt, sugar, and fat.
Afghan Heat: SAS Operations in Afghanistan
Steve Stone - 2013
The book follows individual operations where special forces, aircraft, and the latest surveillance technology are fused together - in order to capture key figures or simply take out an enemy stronghold.The books account is both gritty and graphical as it follows the SAS, battling at times against overwhelming odds in a hostile country. Fighting a war hardened enemy with years of experience fighting occupying forces. Even these elite soldiers with advanced weaponry and immense fire support at their disposal are put to the ultimate test of skill and courage fighting in the 'Stan.'
Science Without the Boring Bits. Cranks, Curiosities, Crazy Experiments and Wild Speculation
Ian Crofton - 2010
But this isn't fantasy, this is hard fact.
Tata
Morgen Witzel - 2010
1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
The Instant Genius
Tanya Slover - 1998
This compendium is bursting with little-known gems such as: the Bible is the most stolen book in America; humans and giraffes have the same number of vertebrae in their necks (seven); and the first thermometer was filled with brandy, not mercury (and was quite accurate). Presented with humor and precision, The Instant Genius is an engrossing battery of over 200 facts sure to settle at least one thorny question in everyone's mind.