Book picks similar to
McDonald's: The Business Behind the Golden Arches by Cath Senker
business
führungsfähigkeit
real-estate
reference
The Great Clippers
Jane D. Lyon - 2016
These wealthy men had founded the first banks in the United States and built its first railroads, factories, and steamships. Now, they were to cap their achievements by making their young country equally superior in size, and in the process, producing the greatest, swiftest, and most beautiful craft the world had ever seen - the clipper ship. This book not only traces the origins and achievements of the clipper but enlivens the dry bones of historic fact with the flesh and blood of clipper captains and crews. A great era comes to life with their courageous, tenacious stories.
First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Darren Rovell - 2005
If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.
Daniel Boone
Reuben Gold Thwaites - 1977
You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
The Real Estate Retirement Plan: An Investment and Lifestyle Solution for Canadians
Calum Ross - 2017
Many Canadians who own their home have never considered buying a second property. And nearly one-third of retirees are worried about running out of money. The Real Estate Retirement Plan shows how homeowners can use the tools already available to them — their mortgages — to access the initial capital to invest and prepare for their retirement. This is a proven, validated antidote to today’s historically low savings rates, poor current rates of return, and pressure on CPP and health care.With examples and a detailed discussion of the principles and mechanics, Calum Ross and Simon Giannini demystify real-estate investing and make an irrefutable case for borrowing to invest.
Big Questions from Little People: And Simple Answers from Great Minds
Gemma Elwin Harris - 2012
Author Gemma Elwin Harris has lovingly compiled weighty questions from precocious grade school children—queries that have long dumbfounded even intelligent adults—and she’s gathered together a notable crew of scientists, specialists, philosophers, and writers to answer them.Authors Mary Roach and Phillip Pullman, evolutionary biologist Richard Dawkins, chef Gordon Ramsay, adventurist Bear Gryllis, and linguist Noam Chomsky are among the top experts responding to the Big Questions from Little People, (“Do animals have feelings?”, “Why can’t I tickle myself?”, “Who is God?”) with well-known comedians, columnists, and raconteurs offering hilarious alternative answers. Miles above your average general knowledge and trivia collections, this charming compendium is a book fans of the E.H. Gombrich classic, A Little History of the World, will adore.
The Art of War: Sun Tsu - The Key Book of the Way of the Warrior
Alfredo Tucci - 2001
How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time (SUCCESS 101)
Beau Norton - 2014
Free goal-setting/visualization guide and affirmation audio track included with purchase. Would you like to know the shortcut to achieving success and extreme happiness? In this life-changing book, you will learn the methods and techniques for creating dramatic, permanent change in your life. It took me many years of suffering and then many years of self-education to figure out the secrets of success and happiness, and now I'm thrilled to present to you this book that covers many of the strategies that I use to this day to help me achieve greater success and maintain my happy and optimistic attitude. How to Achieve Success and Happiness: Increase your mind power, overcome negativity, achieve your goals, and live your dreams in record time In this book, you will learn how to systematically adjust your mindset in order to create rapid change in your life and dramatically increase your levels of happiness. You will discover the step by step approach for manifesting all your desires, and you will also learn the common roadblocks to success so that you may avoid making mistakes along the way and accelerate your progress. Topics covered include: Subconscious programming Cultivating self-awareness Autosuggestion Visualization techniques Blocks to Abundance Eliminating stress Eliminating negative influences Increasing energy It is certainly possible for you to achieve success and live your dreams, and you can achieve your goals in much less time than you might think. Success starts from within. I learned that the hard way after having my life crumble before my eyes. I had to rebuild myself from within. Only when I learned to be happy did I start to see worldly success, and this book will describe exactly how I did that. You don't have to take the long path to success like I did. You can take the shortcut and begin realizing your wildest dreams faster than you could imagine.
The Insulin Resistance Solution
Rob Thompson - 2016
But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication
3000 Facts about TV Shows
James Egan - 2016
The producers refused. In Doctor Who, the Twelfth Doctor's costume was inspired by David Bowie. In Game of Thrones, Hodor's real name is Wyllis. Matthew Perry plays Chandler in Friends. He says he can't remember a single thing from the show throughout three seasons. In The Simpsons, Hans Moleman has died at least 15 times. Many mobsters contacted James Gandolfini to tell him his performance was excellent in The Sopranos but warned him not to wear shorts in the show. Millie Bobby Brown was 11 when she was cast as Eleven in Stranger Things. The Tourette Syndrome Association praised the show, South Park, for its accurate portrayal of the Tourette's condition. In Family Guy, Meg's full name is Megatron Griffin.
Almost Heaven: Coming of Age in West Virginia
Jerry S. Horton - 2014
A very well written book that will be hard for anyone to put down!This is a must read.Jerry's interesting and riveting account of his childhood years and transition to a young adult and Infantry NCO are truly endearing! His honest and impelling novel reminds one of why we serve, fight, and are willing to lay down our lives for God, Country, and our fellow man. God Bless the Infantryman!!Thank the Lord for Soldiers and West Virginia !This book is a great read. This honest account of growing up in West Virginia and becoming a Sergeant in Vietnam is sometimes thrilling and sometimes heart wrenching. Through a lot of true grit, thank goodness Jerry Horton survived to tell this story. I highly recommend this book. It is a Winner.This is an inspiring memoir written about a young man coming of age in West Virginia in the 1960's. It is a memoir but also a real thriller story as we follow Jerry from the streets surrounding Lincoln playground to Chicago Steel mills to the French Quarter in New Orleans and to San Francisco in the Summer of Love 1967. The book then moves you to the Central Highlands in Vietnam where Jerry is an infantry platoon sergeant. Jerry's interesting and truthful account of his childhood years and transition to an adult and Infantry Sergeant are truly endearing. It is an honest and compelling story. It gives a first person narrative of hand-to-hand combat in the trenches of Vietnam that can leave you scared, glad to be alive and eternally grateful to those who died for our freedom. Jerry joined the army to simply be able to afford to go to college. Forty years later he has a PhD and multiple degrees but they were earned at a heavy price for this patriot. Jerry shares his experiences in Vietnam in an articulate, honest and direct assessment of his time in Vietnam, the men he served with and the horrors of war. It is an incredible story of leadership and survival.We see Jerry develop as a young boy who is very independent and then see him being schooled on the streets of Charleston, West Virginia learning how to come to grips with the breakup and divorce in his family. He takes refuge in becoming the best he could be as a basketball player on the courts of Lincoln playground. Later we see him leaving home for the mean streets of the Chicago Steel mills and then on to Louisiana where he completes one year of college and then goes flat broke. Then the book shifts to New Orleans Louisiana and the excitement of the French Quarter. Jerry's life is rocked by the turbulent waters in New Orleans; he had no money no plan and is drifting. He seeks out another lifestyle in California hitching to and then living in San Francisco during the Summer of Love 1967. He describes how it was, the music and time and place and he takes you there through his vivid descriptions. Once again, his life spins into turmoil and as he tries to get back on the path to achieve his life's dream of going to college he is drafted in the Army. He finds himself becoming a leader, an infantry sergeant. His goal is to bring himself and his men back home alive, the reader gets the sense that all his life Jerry has been prepared for this moment. The reader is taken through and sees through Jerry's eyes what combat is really like.This story covers much ground and has something for everyone. You live through Jerry 's experiences of what it's like to conquer your own demons, you read about his mother's courage having Jerry in the Salvation Army by herself, the excitement and freedom of the 1960's and you learn what it is like to want something so bad you lay your life down for it. It is a book you truly won't lay down once you start reading.
Taste of Home Fast Fixes with Mixes: 314 Delicious No-Fuss Recipes
Taste of Home - 2012
With the aid of store-bought mixes and seasoning packets sensational meals home-cooked meals can be made with a minimum of kitchen prep time and effort.Recipes Include: Italian Sausage Bread Light 'n' Crispy Waffles Black Forest Cake Chicken 'n' Biscuits Creole Shrimp & Rice Puffed Pizza Casserole Dreamy Creamy Peanut Butter Pie Buttery Almond Green Beans Easy Spanish Rice Ranch Pretzels
Easy Recipes for Summer Cooking: A short collection of receipes from Donal Skehan, Sheila Kiely and Rosanne Hewitt-Cromwell
Donal Skehan - 2013
Recipes to enjoy with friends and family during fine summer evenings and lazy weekends.
The Unthinkable: Who Survives When Disaster Strikes - and Why
Amanda Ripley - 2008
Today, nine out of ten Americans live in places at significant risk of earthquakes, hurricanes, tornadoes, terrorism, or other disasters. Tomorrow, some of us will have to make split-second choices to save ourselves and our families. How will we react? What will it feel like? Will we be heroes or victims? Will our upbringing, our gender, our personality–anything we’ve ever learned, thought, or dreamed of–ultimately matter? Amanda Ripley, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, set out to discover what lies beyond fear and speculation. In this magnificent work of investigative journalism, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15,000 people who found their way out of the World Trade Center on September 11, 2001. Then, to understand the science behind the stories, Ripley turns to leading brain scientists, trauma psychologists, and other disaster experts, formal and informal, from a Holocaust survivor who studies heroism to a master gunfighter who learned to overcome the effects of extreme fear. Finally, Ripley steps into the dark corners of her own imagination, having her brain examined by military researchers and experiencing through realistic simulations what it might be like to survive a plane crash into the ocean or to escape a raging fire. Ripley comes back with precious wisdom about the surprising humanity of crowds, the elegance of the brain’s fear circuits, and the stunning inadequacy of many of our evolutionary responses. Most unexpectedly, she discovers the brain’s ability to do much, much better, with just a little help.The Unthinkable escorts us into the bleakest regions of our nightmares, flicks on a flashlight, and takes a steady look around. Then it leads us home, smarter and stronger than we were before.
Peace on Earth: The Christmas Truce of 1914
David Boyle - 2014
Warring nations came together to honour tradition and celebrate their shared humanity, proclaiming an unofficial ceasefire as they swapped food, sung carols, and even played football matches against one another. It is one of those very rare moments during the bloody twentieth century which provide a glimmer of light. It is in some ways the great overlooked moment of the past century – moving, hopeful and filled with possibility. But how was it viewed at the time? And why did it never successfully happen again? What risks did the men in the trenches run, how did it come about, and did it change their view of the enemy? The Christmas Truce has become a symbol of hope for human beings working together in desperate situations. But historians have argued ever since about its significance, ranging from those who believe it was an irrelevance to those for whom it was a moment of enormous significance – and part of that argument is the question of when - and why - the truce officially ended. This book is designed to tell the story of the truce to a wider audience, as a compelling narrative, stitching together first-hand accounts of the soldiers who lived through it. A hundred years on, it is still a moment that resonates with audiences around the world.
Principal Suspect: The True Story of Dr. Jay Smith and the Main Line Murders
William C. Costopoulos - 1996
Jay Smith, a high school principal and her accused killer. The naked body of Susan Reinert, a suburban, Philadelphia school teacher was found jammed into the hatchback of a car. Her two young children were missing and never found.Thus began one of the most prominent murder cases Pennsylvania history, and one that would grip the nation. Now the defense attorney for the main suspect of the murders-- Jay Smith, the principal of the school where Reinert taught-- takes you inside the cover-ups and corruption that dramatically affected the outcome of the case. Did Jay Smith do it? Did he deserved the death penalty? it is you who must decide.