No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    I do want to warn you that these patterns are not written in a conventional manner. I wanted to make them simple enough for beginners to be able to read and to follow. To make things even easier every pattern includes a step by step video tutorial.

    There are some amazing homemade gift ideas that can be made by real-life moms on a real-life budget!In this book you'll find step-by-step instructions for sixty gifts that you can make using easy to find items and you don't have to be an expert crafter to do it!

    With designs contributed by more than 50 creative builders across North America, the projects include tables, stools, workstations, benches, laptop stands, shelves, art panels, organizers, headboards, doghouses, dollhouses, and more. A photo of each finished project is accompanied by a list of needed tools and materials, cutting and assembly diagrams, and clear step-by-step instructions.

    White takes the reader step by step through the process of making natural soaps for family, friends, and for profit. Easy to understand and master. This second edition includes extended directions for first time soap makers, new recipes, how to make soap in small and large batches and a guide to using essential oils. Includes tips and advice for how to cut and cure soap, how to sell your soaps, packaging and labeling, and how to set up at a craft fair or market. Over 45 soap recipes from luxurious to economical.

    This one is huge! Over 160 pages of easy to read, easy to understand, and easy to DO tips that will make you a better photographer!If you are tired of being the runner-up in all the local photography contests and want to start hearing "Ooohs" and "Aaahs" when people look at your photos, this one is for YOU!To give you an idea of what is included, here is the table of contents...Introduction:The Basics Of Photography:Key 1: Photography SimplifiedKey 2: Aperture And Shutter SpeedKey 3: Master Your Camera - Fast!Key 4: The Photographer's Secret WeaponKey 5: Creativity Can Be LearnedKey 6: A New Vantage PointKey 7: Put the "Wow" Factor In Your Photos!Key 8: Tell A StoryKey 9: Exposure - How Your Meter Works!Key 10: How To Shoot In Black And White Eliminate Camera Shake:Key 11: Your Shooting StanceKey 12: Tripod TipsKey 13: Use A Tripod Like A MonopodKey 14: How To Use A MonopodKey 15: Hands Off The Button!Key 16: Mirror, Mirror…Using On Camera FlashKey 17: The Ten Foot RuleKey 18: Intensify The Colors In Your PhotosKey 19: Eliminate "Red Eye!"Outdoors/Landscape PhotographyKey 20: Create Better Landscape PhotosKey 21: Shooting In Bad WeatherKey 22: Two Horizon Photo TipsKey 23: More On Level HorizonsKey 24: Stunning City Skyline PhotographyKey 25: Shoot Better sunset PhotosKey 26: How To Get Intense Sunset Photo ColorsKey 27: Filters To The RescueKey 28: The Indispensable Rubber BandKey 29: Recovering The GroundKey 30: Amazing WaterfallsKey 31: Making Clouds "POP!"Key 32: To Buy Or Not To Buy Colored FiltersKey 33: Storing Your FiltersKey 34: Using Kodak Yellow!Key 35: Fireworks And Lightning - Part 1Key 36: Fireworks And Lightning - Part 2Key 37: Flowers And Spider Webs - Part 1Key 38: Flowers And Spider Webs - Part 2Key 39: Turn AroundPet PortraitsKey 40: Pet Portraits - Great For Camera MasteryKey 41: Better Pet Portraits In 3 Easy StepsKey 42: In Pet Portraits The Ears Matter!Key 43: Problem AnimalsPortrait PhotographyKey 44: Tips For Improving Your PortraitsKey 45: 2 Easy Portrait Photography TipsKey 46: The "Photographic Ground Modification System!"Key 47: Visually Lose Weight!Key 48: The Ultimate Portrait Photography Tip!Key 49: Size MattersKey 50: Basics Of Lighting Portrait PhotographyAdditional Training:

    Start by learning the basics of piecing and how to use a rotary cutter, then making a quilt sandwich, quilting, and finally, binding your new project! A fantastic guide for anyone looking to start a new hobby, Quilting Techniques for Beginners will have you quilting in no time!

    There is a growing understanding of the need to fill our lives with meaningful and useful objects. How can woodworkers answer that call? Instagram sensation Mike Pekovich explains how to make work that is worth the time and effort it takes to make it, work that makes a difference, and work that will add to the quality of our lives.Explains the basics of woodworking, from choosing lumber with care, cutting joinery accurately, and preparing and finishing the surfaces. A simple approach to building boxes and furniture that are built to last. Includes information on designing and building cabinets, boxes, chests, casework, and tables.

    You’ll find detailed chapters about primers, cartridge cases, gun powder, and bullets, explaining in layman’s terms what they are, variations you’ll encounter and the characteristics of each. You’ll also learn the different facets of case preparation: which are necessary and which are optional, and how to do them. You’ll learn some characteristics of gunpowder and which types work best with bulk measurements. There’ll be detailed photos and explanations teaching the process of reloading ammunition. From there you’ll be shown how you can gear up to reload your own ammunition even if you don’t have much money or space.Although most of the book is geared toward metallic cartridge reloading there’s also a chapter on reloading shotgun ammunition. It too, will show you the steps involved and how to become operational with very little money and minimal space requirements.After reading this book the novice reloader will: (a) be capable of making informed choices when purchasing their equipment and components; (b) be able to understand the reloading process and why certain steps are taken or omitted; (c) have a safe, profitable and enjoyable experience from the very beginning.

     Crochet for beginners will include: Step-by-step guide: Clear & precise instructions so you will not feel lost in between steps Clear picture illustrations: High quality illustrations with each step so you can understand the instructions better 27 Beginner Crochet Hacks: Top tips, tricks & hacks every beginner crocheter needs to know to avoid costly mistakes & learn faster 25 Beginner crochet patterns: Beginner crochet patterns with complete instructions & pictures are included within the book so you can start to create your own beautiful crochet patterns immediately Crochet for beginners 2.0 revised edition! 25 beginner patterns are included within the book without having to click any external links! Clear pictures & instructions are provided as well. Crocheting does not need to be hard if you follow the right guide. Grab this best-selling book today & you will be crocheting beautiful patterns in no time! Simply download your copy above now to get started!

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

    Whether you’re throwing a party for kids or an adult party, you’ll find some great food and party ideas here, from exciting games to incredible decoration ideas. Use these great tips and ideas for a spook-tacular party that everyone will enjoy this Halloween.

    In The Handplane Book, aficionado Garrett Hack reveals the rich heritage of this classic tool with a treasure trove of information and history, including detailed guidance on how to buy a plane, tune it up, and use it. Lavishly illustrated with 175 photos and 152 illustrations, Hack engagingly traces the tool's lineage from Roman times to the present, with emphasis on the golden age of handplanes from the late 19th and the early 20th centuries.

    I hope it helps you too!

    From two of the most respected names in crochet, this indispensable resource provides excellent value. Find step-by-step instructions for more than 350 stitches, from easy to advanced, including shells, fans, clusters, bobbles, and more See a swatch for each stitch in a full-color, close-up photograph Locate quickly and conveniently any stitch you like; stitches are grouped by style for easy reference, and an alphabetical index is also included