From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois. Important Dates: ? Dec. 11, 2006: 25th Anniversary of Ali's last fight ? Jan. 17, 2007: Ali's 65th birthday Co-published with ESPN Books, the launch of Ali Rap will be supported with an unprecedented marketing and publicity blitz from ESPN, America's #1 sports media outlet: ESPN Television: ? Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.) ? Ali's Dozen, The Movie: original 1-hour special featuring Ali's 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.) ? Ali's 65, The Movie: original 2-hour special tied to Muhammad Ali's 65th birthday, celebrating Ali's unique life and career.Fresh off his Emmy-winning ?Rhythm of the Rope, ? Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.) ? Ali Rap Vignettes: 30-second shorts of Ali's most memorable declarations (running daily, Dec. 9, 2006 ? Jan. 17, 2007) ? TV Advertisements: 10- and 15-second spots for Ali Rap to air on ESPN, ESPN2, ESPN Classic and ESPNEWS (late Nov. 2006 ? early Jan. 2007) ESPN The Magazine: ? Substantial book excerpt (Nov. 2006) ? 5 ? 6 featured ads for the book (Oct. 25, Nov. 8, Nov. 22, Dec. 6., Dec. 21, 2006) ESPN Radio: ? Author interviews (Nov. 2006) ? On-air promotions and giveaways (Nov. 2006) ESPN New Media: ? Prominent feature on ESPN.com and ESPNBooks.com: book cover, description and excerpt, plus link to online retailer (Nov. 2006) ? Fully customizable E-card available for download ? Selected Ali Rap Vignettes featured on Mobile ESPN, ESPN Motion, ESPN Radio and ESPN 360. Facts about ESPN: ? ESPN, ESPN2, ESPN Classic and ESPNEWS Television networks have a combined average audience 2,011,000 households in America during primetime (average of 971,000 households over a 24-hour period). ? ESPN.com celebrated its 10th anniversary in 2005 with nearly 19 million visitors monthly, and has been the leading sports Web site every year since launch. ? ESPN Radio is now heard on more than 300 full-time affiliates covering 85% of the United States; 750 stations carry some ESPN programming, including the top 50 markets and 99 of the top 100. The author: Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the ?I Want My MTV? campaign, JiffyLube and Tommy Hilfiger ads, USA Today's breakthrough ?singing? TV campaign, and ESPN's ?In Your Face? campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.

    

    Super Bowl champion; six time Pro Bowler; NFL Comeback Player of the Year; NFL Man of the Year; fifth all-time leading rusher in the NFL; future Hall of Famer; now NBC Sports commentator.You may think you know Jerome Bettis, but you don’t. In The Bus, Jerome Bettis tells his full, unvarnished story for the first time--from his sometimes troubled childhood in inner-city Detroit to his difficult transition at Notre Dame, to a pro coach who almost caused him to quit the game, to a trade for the ages that resulted in ten glorious seasons with the Pittsburgh Steelers.As a chunky child wearing glasses, Jerome’s only sports-related aspiration was to become a professional bowler. But growing up in one of the roughest neighborhoods in Detroit, he eventually found his escape on the high school football field, thanks to the devotion of hard-working parents, a concerned coach, and his prodigious talent. He arrived at Notre Dame as one of the nation’s best prep players, but despite his incredible performances, he never stopped worrying that he would somehow blow his chance to make good. Drafted and later discarded by the Los Angeles Rams, it was in the football-obsessed city of Pittsburgh that Jerome found his home and became a legend. The Bus captures the sweetness and honesty of Bettis, but also details the jaw-dropping, violent nature of the game he loved, the mind-boggling injuries he endured, and the cut-throat NFL business tactics he overcame and later mastered. Through it all, Jerome was also a loving son, an adoring father, and the ultimate teammate and mentor. The Bus not only takes you under the helmet, but inside the huddle, the locker room, the practice field, the negotiating table, the owner’s office, and the Super Bowl sideline. You’ll learn how Bettis became The Bus, how he helped engineer the greatest trade in Steelers history, how he almost cost Pittsburgh a conference championship, and how sweet it was to win—finally—one for the thumb.

    Since winning her first race a little more than a year earlier, the unbeaten, unflappable Ruffian had literally raced her way into the hearts of a nation. One of those hearts belonged to Newsday turf reporter William Nack.As a boy in Illinois, Nack had carried in his pocket a trading card of his hero, Swaps, the winner of the 1955 Kentucky Derby. As a young soldier in Vietnam, Nack tuned out the midnight bomb blasts by listening to racetrack broadcasts from Santa Anita. Now, fresh off the publication of his astonishing biography of Secretariat -- described by Seabiscuit author Laura Hillenbrand as "the gold standard of horse books" -- he found himself smitten once again.But tragedy struck that summer's day at Belmont Park. After charging from the gate, Ruffian stumbled and shattered her right foreleg. She had to be put down. Nack's heartbreaking run with thoroughbred racing's most famous filly will soon be immortalized in a made-for-TV movie to be broadcast on ESPN and ABC. In this moving, lyrical memoir, he relives the afternoon that forever changed his love affair with the track.

    Together, Woods and Williams won more than 80 tournaments – with 13 major championships among them. In this candid reflection on his years caddying for Tiger Woods, Greg Norman, Raymond Floyd, Terry Gale, Ian Baker-Finch and Adam Scott, Williams shares the highs and lows of their careers, explains the critical role of a caddy and offers a rare insider’s view of the professional golfing world.

    Packed full of hilariously stories, exclusive anecdotes and refreshing appraisals, in The Greatest Games Jamie Carragher takes you into the heart of these matches, revealing new insights into the teams, players and coaches that have shaped football.

    He did it three years in a row (only two others have scored 50 since) before being unceremoniously stripped of his captaincy and traded out of town, and he did it for a promising team that was nonetheless largely stuck at the bottom of the standings. So why isn't his number 22 hanging from the rafters of the Leafs' rink and his name as revered in Leafs lore as Gilmour, Sundin and Clark?You could blame it on a team that lost far more than it won. You could blame Harold Ballard and his erratic ownership. You could blame the fans, the media...Rick Vaive doesn't blame anybody. Sometimes, life just doesn't go your way. He'd know. Growing up in a household plagued by alcoholism, the gifted young hockey player took shelter in the company of his grandmother and a blind and severely disabled uncle. Rick learned quickly that there are more valuable things in life than hockey. Even after his promising coaching career stopped dead when it ran into Don Cherry in Mississauga--one of the worst seasons in Ontario junior hockey history--he still doesn't point fingers. Life is too sweet for regrets, but learning that lesson can be one hell of a ride.

    He won a record sixteen straight Gold Gloves at third base, led one of the best teams of the era, and is often cited as the greatest fielder in baseball history. Credited with almost single-handedly winning the 1970 World Series, this MVP was immortalized in a Normal Rockwell painting. A wholesome player and role model, Brooks honored the game of baseball not only with his play but with his class and character off the field.Author of The Bird: The Life and Legacy of Mark Fidrych, Doug Wilson returns to baseball's Golden Age to detail the birth of a new franchise through the man who came to symbolize it as one of baseball's most beloved players. Through numerous interviews with people from every part of the legendary player's life, Wilson reveals never-before-reported information to illuminate Brooks's remarkable skill and warm personality.Brooks takes readers back to an era when players fought for low-paying yearly contracts, spanning the turbulent 60s and 70s and into the dawning of the free agent era. He was elected to the MLB All-Century Team and as president of the MLB Players Alumni, Brooks continues to influence today's baseball players.In the current climate of astronomic salaries, steroids, off-field troubles, and heroes who let down their fans, Brooks reminds baseball fans of the honor and glory at the heart of America's favorite pastime.

    Known today as the Queen of Pain for her perseverance as a relentlessly fast runner, paddler, and mountain bike racer, Rusch was a normal kid from Chicago who abandoned a predictable life for one of adventure. In her new book Rusch to Glory: Adventure, Risk & Triumph on the Path Less Traveled, Rusch weaves her fascinating life's story among the exotic locales and extreme conditions that forged an extraordinary athlete from ordinary roots.Rusch has run the gauntlet of endurance sports over her career as a professional athlete-- climbing, adventure racing, whitewater rafting, cross-country skiing, and mountain biking--racking up world championships along the way. But while she might seem like just another superhuman playing out a fistful of aces, her empowering story proves that anyone can rise above self-doubt and find their true potential.First turning heads with her rock climbing and paddling skills, Rusch soon found herself spearheading adventure racing teams like Mark Burnett's Eco-Challenge series. As she fought her way through the jungles of Borneo, raced camels across Morocco, threaded the rugged Tian Shan mountains, and river-boarded the Grand Canyon in the dead of winter, she was forced to stare down her own demons. Through it all, Rusch continually redefined her limits, pushing deep into the pain cave and emerging ready for the next great challenge.At age 38, Rusch faced a tough decision: retire or reinvent herself yet again. Determined to go for broke, she shifted her focus to endurance mountain bike racing and rode straight into the record books at a moment when most athletes walk away. Rusch to Glory is more than an epic story of adventure; it is a testament to the rewards of hard work, determination, and resilience on the long road to personal and professional triumph.

    In early March 2020 Liverpool were two wins away from an extraordinary achievement, on course for their first league title win in 30 years - since the heads days of Kenny Dalglish - and likely to seal it in the Merseyside derby against their great rivals Everton. And all this an incredible two months before the season was due to end. Then, as we all know, the season was postponed.The architect of the club's great resurgence - including their 2019 UEFA Champions League win - has been J�rgen Klopp. In his personal love-letter to the man, Anthony Quinn, journalist, novelist and life-long Liverpool fan, has written an inspiring and affectionate portrait of the incredible German manager, who came to Liverpool in late 2015, with a growing reputation from his successes at Borussia Dortmund.Closely following the three month break, as well as the club's title-clinching return, Quinn offers a uniquely revealing and personal take on this long-awaited triumph.

    This is not the story of Cadel Evans. This is not the story of Alberto Contador, Andy Schleck, or Bradley Wiggins. And it's not even the story of Mark Cavendish. (Although he is in it quite a lot.) This is the story of the lesser-known heroes; the Johnny Hoogerlands, the Thomas Voecklers, the hitchhikers, the maniac press drivers, Norbert Dentressangle and the greatest ever Tour de France*. I was there. And this is what I saw. That is all. In this 20,000-word digital short, ITV's Ned Boulting, author of How I Won the Yellow Jumper, takes an honest and idiosyncratic look at the unforgettable 2011 Tour de France, when Mark Cavendish won the Green Jersey. *probably

    The inside story of Bradley Wiggins's record-breaking rideFor 60 minutes this summer, the British public stopped what they were doing, switched on their radios, their TVs, refreshed their Twitter feeds and followed Bradley Wiggins’s attempt to break one of sport’s most gruelling records: The Hour.The premise is simple enough: how far can you cycle in one hour. But it is thought to be one of the toughest events an athlete can endure, both physically and psychologically. Eddy Merckx, cycling’s über-champ, called it the hardest thing he ever did. Wiggins, like many before him, discovered the unique pain of pushing yourself as hard as you can for 60 minutes.In this revealing book, Bradley Wiggins takes you behind the scenes of his record attempt. From planning to preparation, to training to execution, Bradley shares his thoughts on his sacrifices, his heroes, and the people who have supported him along the way as well as what’s to come as he heads towards the twilight of his stellar career.Supported by stunning photography, My Hour is a fitting celebration of one of Britain’s best-loved sportsmen in his finest hour.

    The next anybody heard from her, this genteel, farm-reared, 67-year-old great-grandmother had walked 800 miles along the 2,050-mile Appalachian Trail. And in September 1955, having survived a rattlesnake strike, two hurricanes, and a run-in with gangsters from Harlem, she stood atop Maine’s Mount Katahdin. There she sang the first verse of “America, the Beautiful” and proclaimed, “I said I’ll do it, and I’ve done it.”Grandma Gatewood, as the reporters called her, became the first woman to hike the entire Appalachian Trail alone, as well as the first person—man or woman—to walk it twice and three times. Gatewood became a hiking celebrity and appeared on TV and in the pages of Sports Illustrated. The public attention she brought to the little-known footpath was unprecedented. Her vocal criticism of the lousy, difficult stretches led to bolstered maintenance, and very likely saved the trail from extinction.Author Ben Montgomery was given unprecedented access to Gatewood’s own diaries, trail journals, and correspondence, and interviewed surviving family members and those she met along her hike, all to answer the question so many asked: Why did she do it? The story of Grandma Gatewood will inspire readers of all ages by illustrating the full power of human spirit and determination. Even those who know of Gatewood don’t know the full story—a story of triumph from pain, rebellion from brutality, hope from suffering.

    memorable and distinctive.' The Irish TimesBefore Jim McGuinness took over as manager of the Donegal senior football team in the summer of 2010, they were in GAA wilderness. When he stepped down just over four years later, the same group of players had won three Ulster championships, the All-Ireland title of 2012 and succeeded in overturning a century-old perception of how Gaelic football should be played. His departure also marked the end of a personal odyssey, which had begun almost three decades earlier and weathered the aftermath of two family tragedies.A sports classic, Until Victory Always is both an unforgettable account of McGuinness's years at the helm of the Donegal team and a moving testament to the power of sport to sustain us in our darkest moments.'A story about how the rawness of grief could end up inspiring not just a man but a county. The story is good; the prose is better.' The Sunday Times'This compulsively readable, deeply involving book transcends the sports genre by vividly portraying a fiercely passionate, hugely ambitious and utterly uncompromising figure.' The Sunday Business Post'A story of inspiration, dedication and courage.' The Sunday Independent